Sostenibilità, al Meeting di Rimini l'esperienza di Coca-Cola HBC Italia

(Adnkronos) - Progetto AFI per il risparmio idrico e packaging 100% riciclato, esempi di economia circolare

Transcript

00:00Infiltration

00:08They are called forest areas of infiltration,

00:11that is, agricultural land located in high plains areas characterized by permeable soils,

00:17equipped with a network of canals in which a continuous flow of water is made

00:22taken from external sources with the aim of facilitating the infiltration into the phreatic fault.

00:29Di Affi spoke at the meeting of Rimini at the convention

00:32on how to conserve, use and share a resource as precious as water,

00:38which has seen the presence of the institutional, academic and business world

00:42on what is the essential element for life that, due to climate change,

00:47is in ever more scarce quantities.

00:49The project presented by Coca-Cola HBC Italy,

00:53carried out together with the consortium of Bonifica Veronese,

00:56will allow to zero the use of the water of the fault by the Nogara plant.

01:02We take the water from the subsurface, we do not use the aqueduct water,

01:07we take it in depth.

01:09The forest area of infiltration allows us to increase the wealth of the fault

01:15with 800,000 cubic meters, which will become 1.5 million cubic meters of water,

01:20therefore going to more than compensate the water we take.

01:23And always in Rimini, Coca-Cola HBC Italy also brought an important project

01:27related to packaging.

01:29In the four corners of the meeting restoration areas,

01:32compactors have been positioned to involve visitors

01:36on the importance of the correct recycling and daily gestures

01:40to be more sustainable through educational quizzes on the themes of circular economy.

01:45We decided to bring four compactors in collaboration with Cori

01:50to collect bottles post-consumption, which are then inserted in these compactors

01:56and the recycling process begins, which will lead them to be new bottles.

02:00Because packaging is not an enemy of the environment,

02:03but it is what allows us safe and quality products,

02:06the important thing is not to waste it, but to deliver it and then recycle it.

02:11Today we use 100% recycled plastic in our drinks.

02:17Two years ago, in Piedmont, near Biella, in Gaglianico,

02:23we built a plant that works with 30,000 tons of recycled plastic,

02:29making the recycled plastic for food use and then transforming it into bottles

02:33that must then be filled in all our Italian plants

02:36and serve the Italian market with packaging that is already 100% recycled.