The Lichfield sheriffs ride.
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00:00I'm Nick Sedgwick, I'm the Clerk of the course of the Sheriff's Ride. This is a traditional
00:15ride of the city boundaries that's been going on since 1553. This year will be the 471st
00:22ride and we're going to have a fantastic day.
00:26Hi, I'm Simon Price, I'm Chief Exec of Arthur Price, I'm the first Headline Sponsor for
00:32the Sheriff's Ride. Why are we doing it? I'll tell you why we're doing it. We're doing it
00:36to make sure this fantastic tradition goes on and on and on. We want to involve community
00:41and most importantly we want to get children and cyclists involved.