Ronald Carabay, also known as Ronnie Carabay, is a digital marketing Consultant and Advisor in Brisbane, AU. He has 15 years experience in this field. he has achieved a great success using online advertising. He is a highly respected & trusted advertising expert.
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LearningTranscript
00:00Let's talk about SEO for a bit.
00:02A lot of people think it's some kind of magic, but that's not the case.
00:07Just take a look at it from your perspective.
00:09What do you do when you want to find something on the internet?
00:12You search for it, right?
00:13And then you click on one of the links on the first page of the search results.
00:16In fact, more than 90% visitors will behave exactly the same way.
00:21Ever wonder how those webpages at the top of your search results got there?
00:25It's because they were search engine optimized.
00:28Actually how search engines work is a closely guarded secret, but the main principles are
00:32known.
00:33They're based on two main factors – keywords and links.
00:36Let's focus on keywords first.
00:38Your chances for a better ranking grow when your website contains the same words that
00:42are being searched.
00:44Keywords are especially effective when they're found in a website title, address, or headings.
00:48But careful!
00:49Quality over quantity should be your rule of thumb.
00:52Some so-called SEO experts try to fool the search engines with some ridiculous keyword
00:56occurrence instead of focusing on quality content first.
01:00And how about the links?
01:02Websites that link to yours basically tell search engines that you have some good stuff
01:06there.
01:07But again, quality over quantity.
01:09Links from irrelevant sites won't help you get a better rank.
01:12What we've just talked about provides a basic introduction to SEO.
01:16In reality, it's not a simple task.