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00:00Nutella launches a new recipe with rice and chickpeas.
00:03The famous brand launches a vegan version of its spread.
00:06The powdered milk and cream, which make up 8.7% of the initial recipe,
00:10is now replaced by vegetable ingredients, including rice syrup and chickpeas.
00:15Available as of Wednesday 4 September in France,
00:18this Nutella promises to keep the same texture and taste that you love.
00:21This new product meets a growing demand for vegan alternatives.
00:25According to Xerfi, 5% of the French population
00:28would be vegetarian or vegan, an increase of 50% over the last five years.
00:33The vegan and vegetarian food market should reach
00:36€453 million in business in 2025.
00:40You have to count €11.43 per kilo to taste the vegan Nutella,
00:44while the traditional version is sold between €6.32 and €8.28.