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00:00These ice cream coins are serving up a recipe made with the help of chat GPT,
00:05white chocolate with berry sauce, caramelised black pepper and balsamic vinegar.
00:12Obviously this set of slightly particular tastes is very intriguing.
00:16I must honestly say that neither of us would have thought of caramelised black pepper, for example.
00:22The frontiers of creativity have broadened.
00:25Two owners of Terra ice cream store in Milan have gone against the grain of the Italian tradition
00:30of selectively passing recipes down through generations
00:33and instead turned to artificial intelligence to create new flavours.
00:38But what could have been controversial among its customers has turned out to be a hit.
00:44I usually don't like white chocolate because it's generally very sweet,
00:48but I must say this is very balanced.
00:51Their success makes a case for the great global AI experiment
00:55that it can sometimes be used innovatively to benefit employees
00:59and not always at the expense of jobs.
01:02An issue which has not yet proved as pressing as feared.
01:05Last month the White House Council of Economic Advisers released a report
01:09saying it continues to find little evidence that AI will negatively impact overall employment.
01:14While ice cream makers may not be high on the list of jobs that are vulnerable to AI,
01:19these Terra owners have figured out how to maximise it for creativity.
01:24Currently, ChatGPT is not able to balance a recipe,
01:27so for the moment I think that my role is still fundamental in the creation of ice cream.
01:33They say that what they can take from ChatGPT is ideas,
01:37and it is up to them what they create out of its suggestions.