UFC 306: The First Live Sporting Event At The Sphere Cost $20 Million To Produce
For all the grandeur of the Sphere, with its state-of-the-art, $2.3 billion dome and its 160,000-square-foot screen, Ultimate Fighting Championship CEO Dana White’s plan to bring the first sporting event to the entertainment venue came together some seven miles away, on the dusty outskirts of Las Vegas—in a storage closet.
The 55-year-old White says he sets up specialized rooms for all his ventures so he can visualize the information. He wanted to rent an external space and build a replica of the Sphere he could walk through, but his team advised him that spare space inside UFC headquarters would be more budget conscious. Within a week, a closet was cleared out and filled with schematics, renderings and storyboards that would lay out the most extravagant event in UFC history.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/09/11/inside-dana-whites-20-million-plan-to-bring-ufc-306-to-the-sphere/
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The 55-year-old White says he sets up specialized rooms for all his ventures so he can visualize the information. He wanted to rent an external space and build a replica of the Sphere he could walk through, but his team advised him that spare space inside UFC headquarters would be more budget conscious. Within a week, a closet was cleared out and filled with schematics, renderings and storyboards that would lay out the most extravagant event in UFC history.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/09/11/inside-dana-whites-20-million-plan-to-bring-ufc-306-to-the-sphere/
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
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Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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