• last month
The 38-year-old Spanish tennis ace is retiring after the Davis Cup, but he’ll still have a robust portfolio of investments and endorsements.

Read the full story on Forbes: https://www.forbes.com/sites/brettknight/2024/11/17/heres-how-much-rafael-nadal-earned-during-his-tennis-career/

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Sports
Transcript
00:00Tennis legend Rafael Nadal is set to retire after a career that has spanned more than
00:04two decades and seen him become more successful than just about anyone who has ever picked
00:09up a tennis racket.
00:11His 22 Grand Slam singles title set a men's record, since surpassed by Novak Djokovic,
00:17and his $134.9 million in career prize money is second in ATP Tour history, again behind
00:26only Djokovic.
00:27Nadal also earned in excess of $415 million from endorsements, appearances and other business
00:34endeavors for more than $550 million in total pre-tax earnings, according to Forbes estimates.
00:42That leaves him well behind the $1.1 billion that his other great rival, Roger Federer,
00:48piled up in his own extraordinary career before retiring in 2022, and it puts him roughly
00:54level with Djokovic, who continues to thrive on tour at age 37.
00:59But no other tennis players and few athletes from other sports come close.
01:03Even Serena Williams, who won 23 Grand Slam singles titles and helped set a new standard
01:09for female athlete pay before leaving the sport in 2022, finished roughly $120 million
01:16behind Nadal.
01:17Nadal didn't quite change the marketing game like Federer, one of only seven athletes to
01:22have crossed $1 billion in earnings while still active.
01:26But Nadal maintained a robust sponsor portfolio that is also unusually stable by the standards
01:32of tennis, where players often swap out brand partners every few years.
01:37Nadal signed with Nike in 1999 and has been tied to Kia since 2004, the year before his
01:43breakout win at the French Open.
01:45He has played with a Babel Racket since he was a 9-year-old junior in 1995, signing his
01:50first international contract with the company in 2001.
01:54He picked up Richard Mill watches in 2010 and Spain's Telefónica in 2014, with Infosys,
02:01Louis Vuitton, and Subway among the more recent additions to a stable that runs more than
02:07a dozen brands deep.
02:09Many if not all of Nadal's sponsors should continue to support him in retirement.
02:13He has already shown he can be a relevant pitchman when he isn't playing, after injuries
02:18limited him to nine tournaments over the last two seasons, including just two of the past
02:23eight Grand Slams.
02:25And Federer's experience is instructive.
02:27The 43-year-old Swiss superstar was still collecting an estimated $95 million annually
02:33when he walked away from tennis, and he continues to work with the vast majority of his partners
02:38from his playing days.
02:39Nadal will have to work to stay in the spotlight, the way fellow sports icons Tom Brady and
02:44David Beckham have.
02:46Perhaps he'll wind up the next Pete Sampras, overshadowed by a new generation of tennis
02:50greats.
02:51Nadal will also have to keep his reputation clean, after he made perhaps the first branding
02:56misstep of his career when he became an ambassador for the Saudi Tennis Federation in January.
03:02The deal is believed to pay him multiple millions annually, but fans, particularly in his native
03:07Spain, have criticized him for participating in a sports-washing campaign that diverts
03:12attention away from the kingdom's history of human rights abuses.
03:16But Nadal is also taking control of his own fate with more entrepreneurial pursuits, acquiring
03:22equity stakes and launching businesses of his own.
03:25Among his many ventures, he's the owner of an electric boat racing team in the E1 series
03:31and is behind a new resort brand called Zelle.
03:34Perhaps closest to his heart, he runs a tennis academy in his hometown, Manacor, on the Spanish
03:39island Mallorca, which has earned admirers around the sport and helped mold Kasper Ruud,
03:45now a mainstay in the ATP Tour's top ten.

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