Household-name U.S. brand Tupperware has filed for bankruptcy.
Founded in 1946 by Earl Tupper, the firm became synonymous with food storage containers.
But despite a brief spike in sales during the pandemic, the company has been in steady decline.
#Tupperware #Nostalgia #Americana #US #USA #Bankruptcy #Food #Foodtok #Culture #fyp
Founded in 1946 by Earl Tupper, the firm became synonymous with food storage containers.
But despite a brief spike in sales during the pandemic, the company has been in steady decline.
#Tupperware #Nostalgia #Americana #US #USA #Bankruptcy #Food #Foodtok #Culture #fyp
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NewsTranscript
00:00Tupperware!
00:02Iconic US brand Tupperware has filed for bankruptcy.
00:05It was founded in 1946 by Earl Tupper in Grafton, Massachusetts.
00:14The 78-year-old firm became synonymous with food storage containers.
00:18But after a brief spike in sales during the pandemic,
00:21the company went into a steady decline.
00:23Then there's a demonstration by one of the Tupperware dealers
00:26who lives in your community.
00:28Some experts say the rising cost of raw materials is to blame,
00:32while others point to the proliferation of glass-based storage containers.