• last year
When I talk to small businesses about their Apple tech and how it’s used, they often say they have problems with keeping track of things. My response is always: Having a solid tech foundation will help.

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Category

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Tech
Transcript
00:00If you're running a business you know running a business is actually really hard you got so many hats you have to wear so many things you have to deal with and you're effectively the c.o. the c.t.o. the c.o.o. and all of these other execs right in one person.
00:22So anything that comes along that makes your life easier is always gonna be a good thing.
00:30That thing should be the foundation of your company and the foundation being obviously money stock if that's what you do information if you're a coach consultant those foundations are really really important but the one thing that often gets overlooked coming from my point of view and I see this.
00:54I've seen it thousands of times even when I had a job when I worked for a company the people at the top really didn't give a two shits about the tech guys about the and they usually in the basement right I mean look at the i.t. crowd always in the basement that.
01:14Program the i.t. crowd is is exactly what it's like no one really cares about it unless the shit hits the fan and then they want everything working well if that's the case then the foundation of your business should also include the i.t. department your tech the i.t. the tech that you use.
01:37And with that foundation there's lots of facets to it there's the hardware and there's the software there's the laptops and there's phones there's how you communicate with your clients that in itself should be quite important because if any part of that goes you have to call the i.t. guy and try to get him to fix it and often we're busy because we get so many calls from people that you know we.
02:07We need to work for a lot of people so having the right foundation and having the right apps and the right things running your business is paramount so what do you need in an i.t. in the i.t. world what's the foundation while you need email you need a telephone you need a laptop you need the software which is a crm which is the most one of the most important things that you need in in business to keep.
02:37Track of your projects to keep track of your clients basically everything crm is just stupidly important.
02:47Task managers calendars how all these things sink so having that foundation and making sure it works.
02:56There's less calls to people like me and there's more work for you and less time do you have to spend trying to fix this crap and actually more time to help your clients hopefully that helps if you need any help with anything crm i deal with daylight which is an apple centric crm which is amazing if you need any help you know where to call me there'll be a link here somewhere have a great day and i'll see you in the next one ciao.