Agfamatic Pocket 2000 / Interview with Designer Julian Schlagheck

The Agfamatic Pocket 2000 of the 1970s was one of the most successful photo cameras, not least because of the excellent product design, which was done by Schlagheck Schultes Design. The striking red sensor release and the characteristic Ritsch-Ratsch-Click sound during film transportation and release are just two of the characteristics that made the Agfamatic Pocket unique and popular. In this interview with Julian Schlagheck (CEO and Design Manager of Schlagheck Design) we try to find out how the design of Agfamatic Pocket 2000 came about, on what factors their success is based, and what you can learn from it for today’s product design.

Agfamatic Pocket 2000. Interview with Designer Julian Schlagheck. February 25, 2014.