Country Chicken Co in Hyderabad : ఐఐటీలో బీటెక్‌ లక్షల ప్యాకేజీతో అవకాశాలు. అయినా వాటన్నింటినీ వదులుకుని వ్యాపార ఆలోచన చేశాడు హైదరాబాద్‌కు చెందిన గొడిశల సాయికేష్‌ గౌడ్‌. మిత్రుడితో కలిసి "కంట్రీ చికెన్ కో" పేరిట నాటు కోళ్ల వ్యాపారం మొదలు పెట్టాడు. తనకంటూ ఓ మోడల్‌, మార్కెట్‌ సృష్టించుకుని ఆన్‌లైన్‌లోనూ విక్రయాలు సాగిస్తున్నాడు. 5 ఔట్‌లెట్లను దిగ్విజయంగా నడిపిస్తూ ఏడాదికి రూ.16 కోట్ల టర్నోవర్‌ సాధించాడు. అసలు బీటెక్‌ చేసిన అతడికి ఈ ఆలోచన ఎందుకొచ్చింది ? ఎలాంటి ప్రణాళికలతో సక్సెస్‌ఫుల్‌గా అంకురాన్ని నడుపుతున్నాడు? ఆ యువ వ్యాపారవేత్త మాటల్లోనే తెలుసుకుందాం.
Category
🗞
NewsTranscript
00:00The young mindset is changing.
00:02When there is a lot of education and attractive fields,
00:05they don't give any satisfaction.
00:07They are becoming enthusiastic farmers and
00:13they are providing jobs to others.
00:15In this time, to keep track of the needs,
00:18to provide nutritious food,
00:21a young man named Saikesh Gowd started a start-up called Country Chicken Co.
00:27He is providing nutritious country chicken to the farmers.
00:31He is also providing jobs to others.
00:33We have Saikesh Gowd with us.
00:35Let's meet him.
00:37Namaskaram.
00:37Namaste sir.
00:38Congratulations.
00:39Your business is doing well.
00:41You did IIT in Varanasi.
00:44Yes.
00:44Why did you choose this field?
00:46There are a lot of software companies, right?
00:49Yes.
00:50I have been interested in doing business since my 2nd year in college.
00:57I started learning about the business and how it works.
01:03My interest in business increased.
01:06At the same time, I have been observing since my childhood.
01:09Now, we are growing as a society.
01:14In everything we do, another person has helped us.
01:20I have a strong desire to give back to a society that has given us so much comfort.
01:28I don't know why, but my interest in agriculture started increasing.
01:36From 2018 to 2020, I started working with a popcorn company and farmers.
01:43I built a type of association with them.
01:45I developed a basic understanding.
01:48I have a strong belief that we are what we eat.
01:54What we eat, our body, our thoughts, everything is formed like that.
01:59In today's society, we used to grow naturally.
02:04We used to have our own fields and eat from there.
02:08But today, we don't know where we are coming from.
02:13If you grow something there, it will grow naturally in 4 months.
02:19But if you grow it artificially, it will grow in just a month.
02:23There are many health issues due to this.
02:27For females, there is hormonal imbalance, PCOD, PCOS, male infertility, female infertility.
02:33We are seeing hormonal imbalance issues.
02:35If we look at the reason for all this, it is because of what we eat.
02:38You did IIT in Varanasi.
02:42You studied a very good course.
02:44How did you come to this field?
02:46How did you research the market?
02:48Take the example of Hyderabad Mahanagar.
02:51How did you research the demand for country chicken?
02:55I was very interested in working on the ground from the start.
02:59I already had a computer science option in IIT.
03:02I used it mechanically.
03:05I get that kind of satisfaction when I work physically.
03:08I don't know why the software I started with didn't work for me.
03:12And second, when I was looking at country chicken,
03:16I felt that I can contribute to society when there is so much pollution.
03:25And country chicken started to look like a very good option.
03:29Country chicken is not new to us.
03:33Everyone knows whether country chicken is good for health or broiler is good for health.
03:38But now it is not possible to sell it to a customer in a retail market.
03:42The concept of country chicken has become very less.
03:46It started with the idea of selling healthy and natural chicken to the customer.
03:50In some villages in Telugu state, you are feeding the farmers.
03:54How do you pay them back?
03:58What kind of care do you take in terms of nutrition?
04:02There are two types of farmers.
04:07We work with two types of farmers.
04:11We feed 10 to 15 birds in the house.
04:15Parrot hens.
04:17Yes, parrot hens.
04:19We feed the parrot hens and raise them.
04:23We design a complete supply chain for that.
04:25A village collector goes to the procurement center.
04:29That is how the supply chain works.
04:31Some of us have free range farmers.
04:33There is a shed like a poultry shed.
04:35It is used as a night shelter.
04:37There is a big open land in front of it.
04:39We feed the hens there and raise them.
04:43We work with two types of farmers.
04:47We have worked with more than 1000 farmers in Andhra and Telangana.
04:53In four southern states, we have worked with more than 15,000 farmers.
05:00These farmers have very low income.
05:06We have provided many government schemes to them.
05:10But we have not been able to convince them that we can sell them.
05:15We give them the same confidence and guarantee them a buyback.
05:19We tell them the minimum buyback price.
05:21We match their market rate and buy from them.
05:26You have learned a lot from the corona pandemic.
05:32How did you reach your goal of providing healthy food to the people?
05:38During the pandemic, many people were facing health issues.
05:44I was mentally prepared for the pandemic.
05:52Society has done a lot for us.
05:54If we provide the right kind of food to the people,
05:58we will be able to bring a big change.
06:00If we can bring a change in the consumption of chickens,
06:04it will have a big impact.
06:08At the same time, during the pandemic,
06:10I was working in a popcorn company.
06:12It was in a small downfall.
06:14I was trying to figure out what to do.
06:16At that time, I was exploring.
06:18What business can I start?
06:20At the same time,
06:22I was finding out about country chicken.
06:24I found out about their industry.
06:28I decided to start.
06:30At that time, our first goal was to figure out
06:34what kind of chickens could we sell.
06:36We tried to figure out what customers like and what not.
06:38At that time, we realised that
06:40many people like country chicken.
06:44Some people like naturally grown chickens.
06:48So, in that way, we started with each and every customer and launched different products.
06:53As you can see, we are able to attract customers in 5 different countries.
06:57In 2001, you started a startup with your friend.
07:01How much investment did you make in the beginning?
07:03In this journey, how many outlets did you start in Hyderabad and how many did you sell?
07:08How is it going?
07:09I earned an amount of nearly 1 crore in the beginning.
07:16But, as we move forward, the turnover and business of the company is increasing.
07:22We are trying to expand like that.
07:23Now, we have operations in Hyderabad in almost 5 stores.
07:27And, we are trying to deliver online orders in almost every area in Hyderabad.
07:32In Hyderabad, what kind of response do you get from the consumers?
07:37How many young people are getting employment opportunities through outlets and corporate offices?
07:44Now, we are working with a team of almost 80 members.
07:49And, what I want to say specifically about Hyderabad is that,
07:52a customer needs fresh products there.
07:56If you give them frozen products, they will not like it in Hyderabad.
08:02That is why we designed a store like this.
08:05A customer comes here, sees what kind of country chicken he wants,
08:08gets it cut here and processes it.
08:12And, if you see the entire store, you will not get any bad smell.
08:15We have a patent pending for this store.
08:18That is the reason for designing the entire store like that.
08:21When we started, we thought that a customer should be very hygienic and fresh.
08:29It should not be like a local chicken shop, dirty and unhygienic.
08:34It should be hygienic and it should offer live as well.
08:38What kind of precautions do you take in this chicken farm?
08:42And, what kind of feed do you provide?
08:47There are many types of country chickens here.
08:51We do an antibiotic residue test for each country chicken.
08:57We check if there is any antibiotic residue.
09:00And, we have almost 17 types of quality checkpoints.
09:03The bird comes to the store only after purchasing from those 17 quality checkpoints.
09:07Otherwise, it does not come to the store.
09:09We raise country chickens with farmers.
09:14From start to end, we monitor and raise each and every bird.
09:19And, the promise we give to our customers is
09:23to raise a completely naturally raised bird.
09:26And, country chickens are not just a bird.
09:28If we look at our own bird's nutritional value,
09:33in potassium, calcium, magnesium, and other minerals,
09:37country chickens have almost 10 times more of these minerals.
09:40And, at the same time, if we look at the fat content,
09:43a broiler has 10 grams of fat per 100 grams.
09:46In a country chicken, the fat content is 1.5 grams.
09:50It is almost 10 times less fat content.
09:53Everyone knows that country chickens are good for health.
09:57Our job is to maintain that naturally raised aspect
10:02and provide that to our customers.
10:04To attract our customers,
10:07you have launched pickles and Amma Chaithi marinates in the market.
10:11What is the response to that?
10:12What is the feedback from the customers?
10:14Right.
10:15We launched Amma Chaithi marinates just a week ago.
10:20We are seeing a lot of response in just a week.
10:24There is a very important story behind Amma Chaithi marinates.
10:27If you look here,
10:29this is our own mother's photo on top of Amma Chaithi marinates.
10:34What we did here was,
10:37we worked with many chefs, many of them from the Pfizer Hotel.
10:42But, we personally didn't like what they did.
10:46But, our mother did it in our house and we liked it a lot.
10:49So, in the same concept,
10:50we wanted everyone to get the taste of our home.
10:55So, we made recipes with our mother and launched Amma Chaithi marinates.
10:59We launched Amma Chaithi marinates so that a mother can make good quality food for her family.
11:07We launched Amma Chaithi marinates so that there are no artificial colors or preservatives.
11:11We launched Amma Chaithi marinates with our naturally raised aspect.
11:16It is very difficult for many customers to cook country chicken.
11:19So, we launched Amma Chaithi marinates to make the cooking process easier.
11:23Where did you make the pickles?
11:24You said you are making it with women's organizations in Siddipet.
11:27How much effort did you put into making it?
11:29What kind of products are you selling in the market?
11:32So, we made the whole recipe of the pickles.
11:37After that, we gave A to Z training on the recipe.
11:42We are manufacturing it with a women's organization in Siddipet.
11:46When the recipe is changed, we get it from them.
11:51We give them a minimum order per month.
11:56This is our country chicken pickle.
11:59There are many outlets in Hyderabad.
12:01You are also doing online business.
12:03How is it going?
12:04How much turnover did you achieve this year?
12:06In the next 45 years, what is your business plan?
12:12In the first two years, we corrected our model.
12:19We provided better service to our customers.
12:21We did a lot of experiments in the stores.
12:24We launched a lot of products and understood our customers.
12:27Finally, we became a model.
12:29We created these five stores as a base in Hyderabad.
12:33In the past six months, many customers like to order through our country chicken app.
12:43They come to the store and see the products.
12:47They can understand the quality of the products.
12:50They can understand how a bird grows and explain it to them.
12:56We were able to win their trust.
12:59Many customers started ordering online.
13:03Nearly 20,000 customers order online every day.
13:07Apart from this, we took these five stores as a base.
13:11Now, we are trying to expand India-wide.
13:15We launched a product called Country Mutton.
13:22We are trying to expand to Chennai and Bangalore.
13:28In the future, many software engineers and employees will be coming to this industry.
13:35They will be opening startups in the industry.
13:38What message would you like to give to the new generation?
13:43What is the market like?
13:46A person's spending power has increased in India.
13:53When spending power increases, people want good quality food.
13:58When people want good quality food, the market develops.
14:06If you can provide good quality food at that time, the market will develop.
14:13More than retail, it depends on how you do farming in the back-end.
14:22If you do farming correctly, there will be a lot of changes in the market.
14:28That is what we are trying to do.
14:30If any entrepreneur is ready to grow their country, we are ready to support them in any way.
14:39All the best.
14:41This is what Sai Keshikar is saying.
14:43In the next 40 days, we will open branches in pan-India style in all the major cities.
14:49We will open branches in pan-India style in all the major cities.
14:56We will open branches in pan-India style in all the major cities.
14:59We will open branches in pan-India style in all the major cities.
15:02We will open branches in pan-India style in all the major cities.
15:05We will open branches in pan-India style in all the major cities.