In a National Press Club address, Dr Marlene Krasovitsky said “ageism is pervasive”. Video by the National Press Club of Australia.
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00:00Getting older is seen as a negative time of life, certainly not one to look
00:05forward to. We deny getting old, being old, we hide it, we don't admit our age and
00:12it's those negative views, assumptions and expectations that lie at the heart
00:18of ageism. Ageism is stereotyping, prejudice and discrimination towards
00:25others or oneself based on age. It's how we think, the stereotypes of older people
00:32is frail, forgetful, foolish. It's how we feel, our prejudices, that old is bad,
00:39ugly, scary and of course how we act. Discrimination, locking people out of
00:46work, excluding them from promotions because of assumptions that they're just
00:51on a path to retirement.