Kent farmer Zoe Colville is backing the farmwashing campaign
Kent farmer Zoe Colville is backing the farmwashing campaign
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00:00As a farmer, I find it quite disrespectful. We've worked hard to kind of gain the trust and alongside Jeremy Clarkson and these farming shows,
00:13the British public want to support farmers and they don't necessarily always have the wherewithal or the time to buy directly from the farmers.
00:28And that's understandable. But then when they're going to the supermarket and they're almost being misled into thinking they're supporting the farmers,
00:38when in actual fact they did some research and farmers don't actually feel supported by the supermarkets.
00:48So it's like the consumer thinks that they are supporting the farmers, but in actual fact,
00:54they're just having the wool pulled over their eyes. And that's what something needs to be done about that.