“I think China is a vast market. The 800 million Chinese consumers who love British brands. China has made huge progress in protecting foreign intellectual property,” says Sir Sherard Cowper-Coles, Chair of the China-Britain Business Council
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00:00I think China is a vast market. It's a very sophisticated market.
00:05There are 800 million Chinese consumers who love British brands.
00:11Of course there are challenges, the regulatory environment, language, culture.
00:17I think one area where China has made huge progress is in protecting foreign intellectual property.
00:25It's a challenging market, but the rewards are enormous.
00:30At China Britain Business Council we have some 500 member companies
00:36ranging from AstraZeneca, Jaguar, Land Rover, Burberry, BP, right down to small SMEs.
00:46And for all of them, the China market is material for their business.