Next big trends in mobile gaming

Interview with Google's CEE Mobile Gaming and Apps lead Mariusz Gąsiewski at WCIT

Transcript

00:00What's going to be sort of the next big trends in mobile gaming over the coming years?

00:03Obviously we've had, you know, the augmented reality thing a few years ago, Pokemon Go,

00:08all the Candy Crush, those sorts of games are popular.

00:10So I think there are a few things, like the first one is of course social,

00:14so gaming is becoming very social and you see that like a lot more and more companies

00:18are investing in those topics because in many games, for example,

00:27so the event when you start to be part of the clan is one of the best predictors of

00:34your attention for the future, for example, because you, like, and I see that in the case

00:41of my son who actually has a lot of friends from the games he's playing with, yeah?

00:44So that's social, I think, a really big part, yeah?

00:48The second one I think is the, in general, this connection between real and digital world.

00:57It's coming to understanding location, what location can change in the people's perspective,

01:04how to actually maybe connect the people's activity in digital with the reality, life.

01:15And of course augmented reality is one of the few examples, but it could be,

01:18you know, how to maybe connect the people's life in the game versus in the shops, yeah?

01:25So how, in general, make people understand and feel this connection

01:36between entertainment and real use cases, yeah?

01:39And the third one is, of course, localization as well, yeah?

01:45So I think as the gaming became more and more competitive, then you see more and more games

01:52that start to understand, okay, if I'm building the game, like, let's see, five years ago,

02:01if you were building the game for India, you were doing that in English.

02:05Like, two years ago, if you were doing that, you were mostly looking,

02:10I will do English and I will do Hindi, yeah?

02:13But now you see more and more developers who understand, okay, there are actually other

02:16languages where, like, 50 million people speak that language in India, yeah?

02:21Which is, like, more than most of the nations in Europe, yeah?

02:24So I think that is becoming a big part of the gaming experience,

02:30how to actually adjust the gaming experience to the people's expectations, dreams,

02:38how to actually base it based on the IPs people like, yeah?

02:42How to maybe either to create a game based on the movie or how to create a movie based on the game.