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00:00Everybody's talking about AI.
00:01What is the impact of AI?
00:04How does it intersect with your world, the potential
00:08or the promise here?
00:10So there's the marketing side and the product side.
00:13I'm excited about both, but I'm more excited about the product
00:15side.
00:15So I talked about Blue Cruise, hands-free highway driving.
00:19But it's hands-off, eyes-on.
00:21And there is a continuum of that journey,
00:25which will get us to eyes-off and really
00:27towards autonomous driving.
00:28So for me, thinking about AI, it's autonomous driving
00:32and what that future could be and how you really
00:34usher people into that.
00:35Because that is a very different leap from chat GPT.
00:38Wow.
00:39But that's years away, isn't it?
00:41Yes.
00:42Perhaps decades away.
00:43Yeah, but Ford cycle times for vehicles
00:45are also several years.
00:47And so we have to be thinking three, five, eight years out.