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00:00You know, one of the most exciting things when you work in NVIDIA is you hear our leadership
00:07and especially Jensen talk, and then you can see the vision of where industries are going
00:12to go in five to ten years, which is always really exciting, and then we work with industries
00:17to move towards those points.
00:19I think what's really exciting in the space at the moment broadly in media entertainment,
00:27the evolution of what we can do with 3D and video, with the intersection of artificial
00:33intelligence, graphics, video, 3D processing, is going to really evolve how we can create
00:40content, interact with content from a consumer point of view as well as a creative point
00:44of view.
00:46I think the analytics space across all media industries is going to be really supercharged
00:52with the new types of computing and generative AI that's coming.
00:56There's some amazing companies that we're working with at the moment who are doing really
01:01groundbreaking mathematics, like physics-based math, to solve problems, especially in advertising
01:09and areas like causality, to link work and creative to actual sales, which is really,
01:16really exciting.
01:18It's an incredible time to be in the media industries, I think, with all these things
01:22that have been happening.
01:25But yeah, it's tough to be surprised nowadays, I think.