(Adnkronos) - Sono stati presentati a Milano i risultati della ricerca ‘Corporate reputation: tendenze emergenti e implicazioni strategiche’. Un evento organizzato da da Icch - International corporate communication hub. Pierangelo Fabiano, segretario generale di Icch ha spiegato l’importanza della brand reputation e presentato i nuovi progetti di Icch.
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00:00Today we have presented our new magazine, Research on Brand Reputation, an essential topic for those who deal with communication,
00:14it is in continuous evolution, especially in recent years, because we have to deal with the multiplication of information sources,
00:20with all the digital and social content, and last but not least artificial intelligence, which will certainly bring many opportunities, but also criticality to manage.
00:31So the brand reputation, which then has to manage a bit of everything, is always in evolution, it is always more difficult.
00:37Today, in addition to presenting the magazine, Research on Brand Reputation, we celebrated the third year of activity of CCH.
00:45To date, we have already produced twelve monothematic magazines on topics of impact of communication on the economic, social and political world of our country,
00:55and we have presented the next projects, which will be a podcast aimed at students and young professionals, obviously on the world of communication in the most divulgative way possible.
01:05The ninth edition is the Young Communicators Award, which was born with Agor nine years ago, and now, next year, we will launch it again,
01:12a concrete opportunity for young people to measure themselves on projects and respond to real projects, and to win internships that will allow them to enter the world of work.