BooSTAR -スタートアップ応援します- 2024年10月13日 スタートアップが提供する、新しい『旅』のカタチ
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00:00The old-fashioned shopping district in Osaka.
00:07And in it, there is a wonderful hotel?
00:11The old-fashioned shopping district has become a hotel.
00:15I want to make new choices for Japanese travel.
00:20The one who has turned the shopping district into a hotel is
00:24Yano Koichi, the representative of the world hotel.
00:29In addition,
00:30By helping the local area,
00:32we are proposing a new way of traveling that is profitable for traveling.
00:37While working at a travel destination hotel,
00:41What is a new travel that enjoys sightseeing?
00:45More than 60,000 members.
00:48Representative of Otesutabi, Rina Nagaoka.
00:51Travel and help?
00:54I didn't think it would go so well.
00:58It's a big break now.
01:00This is entrepreneurship.
01:02This time, a start-up manager will appear to change the common sense of travel in Japan.
01:08We will talk about the future of tourism that attracts the charm of the local area.
01:13This program is a start-up support program that focuses on the start-up companies that are attracting attention now
01:18and providing a step-ahead future that can be seen in the future.
01:34Rooster supports start-ups.
01:38This time, the theme is a new form of travel provided by start-ups.
01:44When it comes to tourism and agriculture,
01:46I have the impression that a large number of companies are working on it.
01:49Is there a chance for start-ups to advance in this industry?
01:54I understand that there are a lot of opportunities.
01:58Especially among the younger generation,
02:01the way of traveling has become very diversified.
02:06Rather than going somewhere and going to a hot spring or visiting a tourist attraction,
02:11start-ups want to experience something local or connect with local people.
02:17There are various ways to enjoy traveling.
02:22Younger start-ups can catch the attention of younger people.
02:26As a result, new travel businesses are emerging.
02:30By the way, how about you, Ms. Hironaka?
02:32Have you been traveling recently?
02:34Yes, I have.
02:35I'm a very shallow person,
02:37so I chose to stay in a hotel.
02:40Are you a shallow person?
02:41Yes, I'm a shallow person.
02:43I think you'll regret it when you hear what I'm going to say today.
02:46I understand.
02:48First of all, I would like to introduce Mr. Koichi Yano, the representative of the world hotel.
02:51Nice to meet you.
02:52Nice to meet you, too.
02:55Start!
03:00Fuse Shopping Street in Osaka Prefecture
03:02It is a very common shopping street such as a butcher shop and a flower shop.
03:11However, in recent years, many shops have closed down,
03:14and so-called shutter shopping streets have been formed.
03:18Such a shopping street is now trying to transform into a tourist attraction.
03:23We renovated an open-air shop in the shopping street and changed it to a guest room.
03:30By cooperating with nearby restaurants and shops,
03:35we are trying to make the whole shopping street into a hotel.
03:40For example, a medical goods store in the shopping street.
03:45In the medical goods store,
03:47we renovated the front of the hotel.
03:51The guests who checked in will go to the open-air shop in the shopping street.
03:59Oh!
04:01In the shop,
04:04there is a cleanly renovated guest room.
04:09The large bathroom of the hotel
04:11is a bath near the shopping street, which has been in operation for more than 60 years.
04:17In addition, the breakfast area is a local cafe in the shopping street.
04:21Thank you for waiting.
04:22Here is your sandwich.
04:25The thick-baked egg sandwich is popular.
04:30Of course, you can enjoy all the shops in the shopping street.
04:35I was wondering if there was anything interesting,
04:37and I was told that I could stay in the shopping street,
04:39so I thought it was good.
04:41I live in Osaka, so I decided to stay here
04:44because I don't go sightseeing in Osaka.
04:47Last year, there were about 5,500 users per year.
04:52This year, more users are expected to increase.
04:56I think many people say that they don't have anything in their hometown,
05:01but I don't think so.
05:04It's good to visit famous spots,
05:07but I want you to enjoy the natural part of Osaka.
05:13In fact, the way to make this town a hotel
05:16is now attracting great attention in the tourism industry.
05:20It is also called a distributed hotel,
05:23but we have a lot of ideas to make it possible for people to experience the daily life of the town.
05:37A distributed hotel is a hotel where you stay all the time.
05:44It's not like that.
05:45It's a way of thinking of making the whole town a hotel.
05:49Italy is the first to do this.
05:53Italy is aging very much.
05:56It's similar to Japan in that sense.
05:58And when it comes to aging,
06:00for example, if the town in the region is getting rusty
06:03or if there are empty shops,
06:06then it's a good day to go sightseeing,
06:08so why don't you make the whole town a hotel?
06:11That's how it started in Italy.
06:13That's how Japanese people are starting to think,
06:16but I think Yano-san has a great idea.
06:20It's an arcade shopping district.
06:23The weakness of a distributed hotel is the weather.
06:30If you're in a building, you can stay inside even if it rains.
06:33It's easy to take a bath.
06:35But in the city,
06:37for example, when you go to eat or take a bath,
06:40you have to wear an umbrella and go outside.
06:43That's actually a troublesome weakness.
06:46But there's no such problem in an arcade shopping district.
06:49Most of all, there are no cars.
06:51When the Japanese government says it's important for sightseeing
06:54to make the city easier to walk in,
06:56there's nothing better than an arcade shopping district.
06:59I think the best part is that the guests who stay at the hotel
07:03can experience the feeling of living in the city.
07:11There are many shops in the arcade.
07:14Where do you get your customers' attention?
07:18Are there any shops that are surprisingly popular?
07:21At first, I went to the places that my staff recommended.
07:26At first, I went to the places that my staff recommended.
07:29When you become a repeater,
07:31you can find your own way by yourself.
07:35For example, there is a bar that is like a hide-and-seek game.
07:39When I came there for the second or third time,
07:42I didn't stay at home and came there just for that.
07:46The point is that the places that people who do tourism business think are good
07:51are not always accepted by tourists.
07:55Recently, when foreigners come to Japan,
07:59the places that Japanese people didn't pay much attention to
08:03have become popular tourist destinations.
08:06For example, there is a famous bar called Fushimi Inari in Kyoto.
08:09Yes, yes.
08:10Of course, foreigners didn't pay much attention to it.
08:13Of course, foreigners didn't pay much attention to it.
08:16While I was doing it on SNS, it became very popular.
08:19So, I think the important thing for tourism business in the future
08:22is not to appeal to local people,
08:25but to get people to come and experience.
08:27I think it's about getting people to find something new.
08:30The bar in the shopping district I mentioned earlier
08:34I think this is a new way of tourism business.
08:39Mr. Yano got a job at a real estate company in Osaka when he was 19 years old.
08:44After that, he achieved his dream of becoming independent at the age of 25
08:49and established a real estate company.
08:53A shopping district that is still floating in the air as a real estate company.
08:57There is a surprising reason why you can't find a real estate company
09:01even if you want to.
09:06The buildings of the shopping district are complicated.
09:12Yes, yes.
09:13When it was completed, it was built quite appropriately compared to now.
09:19Once, there were two buildings that had been empty for a long time.
09:24When I entered the construction site,
09:26one of them was stealing water from the next door.
09:29What?
09:32I was like,
09:33Isn't this water coming from the next door?
09:36A safe came out.
09:38Wow, that's amazing.
09:40A safe that was buried came out.
09:42Then, I, who was running a real estate company,
09:44became a company that could do architecture.
09:47I thought that if I could properly investigate and handle the complicated buildings of the shopping district,
09:54I could find a new way to activate them in the shopping district.
09:59That's how I came up with the idea of a world hotel.
10:04He started a world hotel in 2017.
10:07There is a reason why he first noticed the shopping district in Osaka.
10:13The biggest drawback was that the people in the area were hesitating.
10:20They were like,
10:21It used to be good.
10:23If we enter the shopping district as a hotel and get excited little by little,
10:28I think we'll all get excited.
10:31That's why I chose it in the end.
10:34The point is that it already exists.
10:38It's already there.
10:40However, if you look at it from the perspective of conventional business,
10:43it loses its value.
10:45If you develop it as a completely different package,
10:51you can actually get value.
10:53It's a marketing idea that depends on your ingenuity to look at something from a different perspective.
11:03I'm Rina Nagaoka, the representative of Otetsutabi.
11:06Nice to meet you.
11:10An island floating in the Seto Inland Sea.
11:14A hotel in Omishima, Ehime Prefecture.
11:19Mr. Murata, a college student, works as an intern there.
11:24This is the first time he has registered for Otetsutabi.
11:27He came from Tokyo alone.
11:30He is scheduled to stay for about two weeks.
11:34I've been raised in a big city called Tokyo.
11:39I want to have a new experience in the last year of college life.
11:44I'm interested in living on an island that I can't imagine.
11:48His work starts at 7 a.m.
11:50He works until noon, preparing breakfast and cleaning.
11:56The hourly wage is 950 yen.
11:58He is scheduled to receive a reward of about 70,000 yen during his stay.
12:04In addition, he has to stay in a guest room for breakfast and lunch.
12:10After 2 p.m., he has free time.
12:14He can travel as much as he wants.
12:18I think it's great to be able to interact with people in the area while traveling.
12:27Otetsutabi has a wide variety of industries, including agriculture and fisheries, as well as hotels.
12:32Of course, there are also big benefits for the acceptance side.
12:36As a whole, the number of people in Japan is decreasing.
12:40If you try to do something only in the area, you will reach your limit.
12:46I want to rely on people outside the area and sometimes get involved as a labor force.
12:51After that, I want to continue to buy things from the area and create people who can run the economy.
12:57I want to create a world where people from all over Japan remain in the next generation.
13:04Who are registered as helping people?
13:09We have 60,000 registered people.
13:12It's quite a wide range.
13:14About half of them are people in their teens and 20s, so-called Z generation, mainly college students.
13:20The other half is people of various age groups.
13:23Are there people in their 40s and 50s?
13:26Yes, there are.
13:28The oldest member of Otetsutabi is 84 years old.
13:32Many people who are considering a second career are moving to Otetsutabi.
13:40There are a lot of seniors who want to work hard even if they retire.
13:45But they don't have a job.
13:48They use Otetsutabi.
13:50I think Otetsutabi is a good place to work.
13:53Mr. Nagaoka is already very popular in the start-up industry.
13:59When I first heard about the business model, I thought it would be easy to help people on a trip.
14:14Now it's a big break.
14:17I regret that I didn't have a chance to see it.
14:21The biggest problem in Japan is the focus on Tokyo.
14:26But the real value of Japan is that there are many attractions in the region.
14:31If you just settle in the city, the population will decrease.
14:35From now on, it's called related population.
14:38Start!
14:43I usually live in Tokyo and Osaka.
14:46But sometimes I go to Otetsutabi or Yano's arcade.
14:51I make a relationship with the locals and go back to my home in Tokyo.
14:56It's very important to create a flow of people like that.
15:01Both of you are doing it.
15:04I want young people to have an emotional experience.
15:10Both of you are very emotional, right?
15:13I think you will be able to grow even more because of this emotional service.
15:20Start!
15:25Mr. Nagaoka is from Oase, a city where forestry and fishing are popular.
15:32His childhood experience in Oase was the start of his business.
15:37My grandmother took me to Oase for a snack.
15:41We ate shaved ice for lunch and went to the sea.
15:45Oase is a special and favorite area for me.
15:49But when I came to Kanto, I didn't know the name Oase.
15:54I was very embarrassed.
15:59Oase is aging and has a lot of challenges.
16:04I thought that the best way to get people to come to Oase is to get them here.
16:10I thought it would be important for Japan to have a place like Oase in the next generation.
16:18I thought it would be the best way to help people outside of Japan.
16:25After graduating from university, she visited PR-related companies and local organizations.
16:32She realized that there are many unknown cities like Oase.
16:37She stepped on the gas pedal for the company.
16:43I lived in Tokyo for six months before I started my business.
16:47I lived in Tokyo for six months before I started my business.
16:55At that time, I realized that there were a lot of problems in Japan.
17:01I realized that there were a lot of problems in Japan.
17:06I realized that there were a lot of problems in Japan.
17:14However, I didn't want to live in a new place.
17:19However, I didn't want to live in a new place.
17:27I want to make a new destination so that people can visit.
17:32I want to make a new destination so that people can visit.
17:38Didn't you notice that a few years ago?
17:42I'm sorry.
17:43I thought it was a great story, so I listened to it.
17:45Why are you asking such a question?
17:47No, no, no.
17:49The need to go to a rural town where people want to go,
17:51and the need to go to a town you don't know if you have a chance,
17:54were perfectly matched.
17:56This was the key to success.
18:00And to realize this idea,
18:02there was an effort that could be said to be a mirror of entrepreneurship.
18:06How did you increase the number of people who helped you?
18:08The number of people who helped me was really a lot.
18:12At that time, there were about 100 to 1,000 people who were interested.
18:17I thought that kind of service was necessary for Japan,
18:20so I decided to do it with them.
18:22We made a case study together.
18:24Did you go to each place one by one?
18:26That's right.
18:27If you went to about 100 places, you could finally go to about 1 place.
18:30That's right.
18:31I've been doing it alone for about a year and a half since I started.
18:34I borrowed money from my relatives and made a capital fund.
18:39At that time, there was a time when I couldn't get a salary.
18:43In that sense, I did my best while looking for various things.
18:47Mr. Nagaoka and Mr. Yano are the same,
18:49but this is entrepreneurship.
18:51The important thing is not money,
18:53but ideas.
18:55The idea is that you believe in the idea.
18:58So no one would think of turning a shopping district into a hotel.
19:02That's right.
19:03No one would think of going on a trip to help the local area.
19:07But there are challenges and things.
19:10If you do this, there may be new needs,
19:15and people may use it.
19:17You two believed in your ideas.
19:20But maybe the people around you only have existing ideas,
19:23so I don't believe in it either.
19:26That's why you're probably very opposed to it.
19:29I think it's very difficult to get over it.
19:33Once you make it, people around you will say,
19:35I was rooting for you, too.
19:37I thought I could do it, too.
19:40I think you two are in that state now,
19:43so it's getting bigger and bigger.
19:45This is the story of the success of entrepreneurship.
19:49After this, we will explain Venture Capital, which appears on the program from time to time.
19:54And the surprising episode of Mr. Masayoshi Son.
20:06Road to Startup
20:08The theme of this program is Venture Capital, which has a deep connection with Startup.
20:14I often hear about VC, but what is it in this program?
20:19To put it simply, Venture Capital is a company that buys stocks from venture companies and provides them with money, such as billions of yen.
20:28Venture companies that receive money have no obligation to return it.
20:32Even if they fail, they don't have to return it?
20:34Yes, they don't have to return it.
20:36So, on the contrary, it's very risky for investors.
20:39Is it just money you provide?
20:41In Venture Capital, there are a lot of people who run it for the first time.
20:48For example, there are a lot of venture capital companies that support such people and introduce them to customers.
21:02For example, in Japan, there is a very famous venture capital company called Incubate, which is famous for its hands-on.
21:09Also, there is a company called Globus Capital Partners, which is also very famous for its hands-on.
21:14They support venture companies to increase their chances of success.
21:19So, if you want to start a business, you have to dive into Venture Capital, right?
21:25What should I do?
21:26If you have a business model you believe in, you should go to the investor of Venture Capital.
21:35I often say pitch, but it's to explain that you can do your own business.
21:40How do you do that?
21:43It's more about looking at the personality of the person than the business model.
21:48It's about seeing if the person has a belief that they won't give up, or if the person is really attractive enough to attract people.
21:57When Son Masayoshi founded Alibaba, a huge IT company in China, he decided to look at the eyes of the founder, Jack Ma.
22:14That's so cool!
22:15It's a cool story.
22:16I don't know if it's true, but I think it's important to look at people's eyes.
22:23So, if you want to start a business, you have to meet a lot of people and look at their eyes?
22:27Yes, look at their eyes.
22:28But you also have to take good care of your business.
22:30I know, but...
22:31You have to look at their eyes.
22:33So, that's all for today.
22:36Yanosuke, is there anything you want to say?
22:39I think it's important to have an idea and to believe in it.
22:47Personally, I think it's important to have experience and experience.
22:59I'd like to work with you.
23:01You can work with us, right?
23:03Yes, we can.
23:04I'd like to work with you.
23:06I'm glad we got to learn something new from this show.
23:17I'm glad we got to learn something new from this show.