Ashley Dale's mum has delivered a message to women and girls in Merseyside. 'Be the Change' aims to educate and support women and girls to steer them away from those involved in serious and organised crime. and raise their aspirations to highlight alternative choices they can make.
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00:00Ashley Dale's mum has delivered an urgent message to women and girls in Merseyside
00:05as a new project hopes to steer them away from those involved in serious and organised crime.
00:09Ashley was just 28 when she was shot dead with a machine gun in her own home in the early hours
00:14of August 21st 2022. Now newly launched Be The Change project aims to educate and support women
00:20and girls to recognise and reduce the perceived attraction of becoming involved with organised
00:26Noseley Council's Crime and Communities team are working to highlight the opportunities
00:30available to women and girls and educate them on the dangers of forming relationships with
00:35those involved in organised crime to themselves, their families and the wider community.
00:40Noseley Council hosted the first meeting which was attended by a wide range of partner agencies
00:45and invited guests. Amongst the attendees and speakers was Ashley's mum Julie Dale
00:49who was introduced as the inspiration behind Be The Change and helped inform what provisions
00:54should be made available and what message it's sending to the women of Merseyside.