The Celebrity Apprentice features celebrity candidates vying for the title of Donald Trump's, "Best Business Brain," with the winner donating their proceeds to charity.
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00:00This season on The Celebrity Apprentice.
00:06I've issued a challenge to 14 of the world's most successful celebrities to prove that
00:12they have what it takes to make it big in my world.
00:16One, two, three, high five!
00:18Fourteen celebrities, fourteen egos, and more drama than even they can handle.
00:23Stand away from me.
00:24I'm not going anywhere, baby.
00:25You're embarrassing yourself.
00:26Gone are their agents.
00:27Gone are their assistants.
00:28You want me to bring money, get me a phone.
00:32This time, the battle is to raise money for their favorite charities.
00:38Last week, the task was to create an ad for the Pedigree Pet Adoption Drive.
00:42Great.
00:43That's beautiful.
00:44Perfect.
00:45TV producer and project manager Nelly Galan took the lead for impresario.
00:50That's more important than the music.
00:51Music we can do at six o'clock.
00:53But Olympic gold medalist Nadia Comaneci was slowing things down.
00:58Thirty seconds is like nothing.
01:00Project manager Gene Simmons was so confident in his own ideas.
01:03The war room is the battlefield.
01:05He chose to skip a meeting with a client.
01:07Rob was not happy.
01:08I stand by our product.
01:11And in the end, Hydra's commercial proved Gene right.
01:14Pedigree felt Hydra did the better ad.
01:18Handing the women their second devastating defeat.
01:20I have to take full responsibility.
01:22But not everyone agreed.
01:24Jenny, who would you fire?
01:25Maybe Nadia.
01:26And Mr. Trump began to question Nadia's competitive edge.
01:30Nadia, you don't seem to be competitive in this environment.
01:33I love you, but Nadia, you're fired.
01:44Nelly's going.
01:45Nelly's not going.
01:46Nadia's going.
01:47Nadia's lovely, but she's been carved up by you lot.
01:50Jenny plunged a knife in.
01:51You all gave me a follow.
01:52Oh, don't say that.
01:53Uh-uh.
01:54Sorry.
01:55That's business.
01:56I apparently asked who you wanted to fry.
01:58You, Jenny.
01:59You, the golden girl of American sports, turned to one of the greatest athletes in the history
02:05of the world, and you said, I fry Nadia.
02:12Competing on the softball field is different than competing in the boardroom.
02:17Nadia was my hero when I was a little girl, and I would definitely be sad if Nadia sent home.
02:27I feel terrible.
02:29I feel terrible.
02:31I feel terrible.
02:33There was no choice here.
02:34There was no choice.
02:35It was like a scene out of Goodfellow.
02:37I find it incredibly difficult.
02:39Name somebody, Jenny.
02:40Nadia.
02:41Absolutely not.
02:44Look at me in that face.
02:45Sniff them in.
02:46Come on.
02:47My tough little New Yorker.
02:48Sniff them in.
02:57Oh, gosh.
02:58Oh.
02:59You're amazing.
03:00Is it sad?
03:01You guys were in there so long.
03:02Oh, my God.
03:03You can wear more of them.
03:04Let's go.
03:05We'll go.
03:06The boardroom was brutal, brutal, brutal traumatic.
03:07There's no other way to describe it.
03:08It's over.
03:09I'm glad you're still here.
03:10I like Nadia, but I like you better.
03:11Yeah, but you know what I feel like?
03:12All we need is one win and that little house of cards
03:22will come tumbling down.
03:24What's he got in the back of his...
03:25That little house of cards comes tumbling down if they lose.
03:28I'm telling you.
03:29Because then I think it'll be a domino effect.
03:31Oh, no, it's going to go to the next one.
03:34Oh.
03:35It's going to go to the next one.
03:36Oh, no.
03:37Oh, no.
03:38Oh, no.
03:39Oh, my God, Nadia.
03:40Oh, no, it's going to go we can win we can win we can win
04:10Do you really need it?
04:12Listen to me, y'all
04:14Do things, do things, do things
04:16Bad things with it
04:20Dollar bills, y'all
04:22Come on, bad deal
04:24Oh, deal
04:26Make great
04:28Almighty dollar
04:30I don't know that
04:32Money
04:34Give me a nickel
04:36Brother, can you swear that
04:38Money can drive some people out of their mind
04:46No good, no good
04:48Money, money, money, money
04:50Money
05:08Music
05:30Good morning
05:32Morning
05:34Vinny, how many bodies do you think are in this river
05:36Mr. Trump, come on
05:38I write it on one show
05:40I'm not writing on this one
05:42He probably knows
05:44This is the great Jim Cramer
05:46From Mad Money on CNBC
05:48A really terrific show
05:50And Ivanka, we know
05:52They'll be my eyes and ears on this task
05:54So what did you think about the boardroom last night?
05:56Nelly
05:58I cried, it was very sad for me
06:00Well, do you think you should have been fired
06:02You should never think you should be fired
06:04We're getting close, right
06:06Gene, as project manager
06:08You won $20,000
06:10For your favorite charity
06:12What is the charity
06:14Pediatric AIDS
06:16Come here, Gene
06:18Very good
06:20We won $20,000 for the Elizabeth Glaser Pediatric AIDS Foundation
06:22One, two, three
06:24Hydra
06:26Young children are dying every day
06:28This is actually going to do some good
06:30For some kids that really need it
06:32Now, here's an option for you, Gene
06:34It's your option
06:36But if you're the man that I think you are
06:38You'll do it
06:40As you know, Empresario has lost
06:42Two people, Gene, already
06:44So far, Jim, it hasn't even been a contest
06:46Okay
06:48I'd like to recommend that you go
06:50To Empresario as the project manager
06:52They really need some leadership
06:54Because so far I haven't seen it
06:56Can you do it? Do you want to do it?
06:58Yes
07:00This is your chance, Gene
07:02You're going to be with women
07:04Yes
07:06Good
07:08Very good
07:10It's a role I was born for
07:12Every guy wants to be
07:14Today I am, I am the king of all women
07:16I must tell you, that's become a very, very interesting team
07:18And I must tell you
07:20You're the devil
07:22Okay, let's get to the task
07:24With me are two
07:26Fantastic executives from a wonderful company
07:28Kodak
07:30Now, Kodak has reinvented itself
07:32It's gone digital
07:34It's doing a terrific job
07:36And I think even Jim would say, good company
07:38Yeah, two thumbs up
07:40Okay, two thumbs up
07:42And nobody takes better pictures than Kodak
07:44Jeff, what's the task?
07:46You're going to create a Kodak mobile printing experience
07:48We're going to give you an Airstream bus
07:50Kodak cameras
07:52And a new all-in-one Kodak inkjet printer
07:54This is an experience that we might be able to take worldwide
07:56The winning team will be based on
07:58Originality, brand messaging, and profit
08:00Tomorrow you'll demonstrate
08:02Your Kodak mobile printing experience
08:04By putting it into action
08:06On the sidewalks of New York
08:08The winning team's project manager
08:10Will get a nice big fat contribution
08:12To his charity
08:14The losing team
08:16Will meet me in the boardroom
08:18Where somebody will be fired
08:20Okay, go, good luck
08:22Let's do this
08:32Okay, I want to say one thing
08:34It's a benevolent dictatorship
08:36I've been told I'm the team leader
08:38Do we all understand that?
08:40Yes
08:42Gene referred to himself as a benevolent dictator
08:44The rest of my team didn't react
08:46I'm the only one sitting there with my mouth wide open
08:48Saying, what the hell does he think he's doing?
08:51Can I call the executives and make a 10 o'clock appointment to go see them?
08:53Today?
08:55Let's do it
08:57I suggest all of us don't go down there
08:59The entire army should not go to meet with an executive
09:01Two people do better talking than six
09:03Gene Simmons doesn't need to sit
09:05With other corporate executives
09:07And hear the party lines
09:09Kodak is looking outside the box
09:11Which actually determines
09:13That I shouldn't go and listen to what's within the box
09:15I am Mr. Outside the Box
09:17Write this down, big letters
09:20It's a Kodak world
09:22We all just live in it
09:24It's almost there
09:26It's a Kodak world we live in
09:28The idea being is
09:30You've just branded planet Earth and called it
09:32Planet Kodak
09:34That's brilliant
09:36This task was actually over within 10 minutes
09:38Checkmate in one move
09:40It's a Kodak world
09:42Welcome
09:44It's a Kodak world, baby
09:50I think Tito is the project manager
09:52Say hello and then introduce everyone
09:54And then we go from there
09:56I was chosen to be project manager
09:58I worked really hard for the last two projects
10:00And a lot of my teammates saw that
10:02So we went to go meet the executives from Kodak
10:04We made sure that we understood
10:06What they were trying to push
10:08And what we're going to talk to you a little bit today
10:10Is more about the ink side of the business
10:12And our new all-in-one printer
10:14We're bringing affordable ink to the marketplace
10:16Our competitors for the sake of
10:18Our competitors for the same amount of ink
10:20Us for the same amount of ink
10:22Wow
10:24When you get people to think about ink, they get it
10:26Really what you're selling
10:28Is not so much the printer
10:30As the astonishing new ink product you have in the deal
10:32You're very astute about that
10:34We call it an ink revolution
10:36We'll look at it like a fight that we're in
10:38As the whole team is driving forward
10:40You're in a fight and this is the knockout punch
10:42You got it, that's right
10:44Affordable premium ink
10:46Hi, Nellie Galan
10:48Hey, Jeff, how are you doing?
10:50When Gene just sent two of us to go to the executives
10:52That's not my style
10:54But I think Gene is more concerned
10:56With having the time to create a great piece of work
10:58You could do this many documents
11:00On our competitor and this many with Kodak
11:02So it really is a no-brainer
11:04So $14.99 for one ink jet
11:06I didn't even know you guys made a printer
11:08See, I think of you only doing photographs
11:10So that you're right
11:12I'll tell you a little bit more about why our ink is special
11:14We have all the ink that you need
11:16Always loaded in the printer
11:18Is our big goal in this Airstream
11:20To sell that we will do the work for you
11:22Or that you should buy the printer and do it at home?
11:24Nellie went in there
11:26And she did speak a lot
11:28I'm sorry, do you want to ask some questions?
11:30Go ahead, I'll fill it in
11:32The kiosks that you have around the world
11:34And I couldn't stop her
11:36I felt somewhere towards the end
11:38We had lost the executives
11:40This is the most important thing they said
11:42They're selling printers
11:44That's what they're selling, that machine
11:46The number one word they kept saying is
11:48It's the experience
11:50The buzzwords are affordable
11:52The buzzwords are bringing printing back at home again
11:54The buzzwords are
11:56They're wrong
11:58To be quite frank
12:00The executives themselves
12:02May not understand what Kodak needs
12:06I'm arrogant
12:08And I certainly have the expertise
12:10But what Kodak does need
12:12It does everything for everyone
12:14Because it's a Kodak world
12:16And we just live in it
12:18I am pretty damn good
12:20F*** dammit, if I was sitting on the sidelines
12:22I'd say Gene Simmons
12:24You're a powerful and attractive man
12:26It's a Kodak world, isn't it?
12:30Coming up
12:32Big brother Alec came down today
12:3450% cheaper than any ink in the world
12:36I'm blown away actually
12:38And later
12:40If I was the CEO of Kodak I would say
12:42I give up
12:44You're the cream of the crop
12:52Hey Ivanka
12:54Come on up
12:56The task this week was to create a Kodak experience
12:58That promoted their new printers
13:00Right now I want to break down the project
13:04After the meeting with the executives
13:06Kodak will transform to make our product better than anybody else
13:08What's the one word?
13:10Kodak
13:12Kodak
13:14Stephen, unfortunately, by the time he's at 36 pints of Red Bull
13:16Is running around the room
13:18Basically in some form of demented
13:20Sort of rhino
13:22With a spear in his back
13:24ABC, 123
13:26VIP, MVP
13:28MPE
13:30I know that sounds like madness or something right now
13:32I don't like MPE
13:34I think it's meaningless
13:36You know what we've got to do?
13:38We've got to knock them out man
13:40We want the knockout punch
13:42And with this ink deal
13:44We've got it because we're half the price
13:46Of everybody else
13:48It's about the ink
13:50You guys are the biggest knockout merchants in the world
13:52Their ink deal
13:54Is going to knock out the opposition
13:56Who better than Tito and Lennox
13:58So the girls are in trouble
14:00The boys team here is crushing the life
14:02Out of the girls
14:04Kodak presents the ink revolution
14:06That's going to knock you out
14:08Great
14:14Make this
14:16One inch from there
14:18Okay
14:20Like this
14:22Stop
14:24Hold on, hold on, hold on
14:26Okay, half an inch this way
14:28Gene is not a get your hands dirty
14:30Kind of guy
14:32What sign are you Gene?
14:34Dollar sign baby, dollar sign
14:36He's got this big idea
14:38Hold on, hold on, hold on
14:40What is this?
14:42But he had the girls there doing all the leg work
14:44Which is fine, I mean somebody has to do it
14:46You're tickling me
14:48How am I going to do it in your ear?
14:50He was like the chairman
14:52And I was like his CEO
14:54Clear, agreed on leadership
14:56Everything
14:58He's the team captain, if he says jump in the fire
15:00You jump in the fire
15:02Gene Simmons let us do all the work
15:04And he'll take all the credit
15:06But I don't care
15:08As long as we get a win
15:10I can smell it when we kill him
15:12I smell it
15:14We'll kill him
15:20Hold this way
15:22That would sit right there
15:24I am with Lennox and Vinnie
15:26Trying to get a handle on the interior of the trailer
15:28How many do we want of those?
15:30One, two, three right?
15:32Three photos
15:34And then what else Lennox?
15:36We made sure that the trailer was coming along the way we wanted it to
15:38That's it
15:40And then we came back to the war room
15:42To see how things were going
15:44With the guys who stayed behind
15:46And worked with the graphic design artists
15:48To come up with the signage that we were going to put on the outside of the trailer
15:50We got a lot of questions
15:52And I need stuff done really quick
15:54That's the second wall
15:56That says four different banners
15:58Underneath the banner headline
16:00Alright guys, listen up
16:02I need you guys to pose for my picture
16:04ASAP
16:06One of the final layers
16:08Of the promotional concept
16:10Was to take this image of Lennox and Tito
16:12Having been knocked out by the Kodak Inc
16:14This and that, kind of a cute concept
16:16Lennox?
16:18Show yourself guys
16:20I don't like the direction this is going in
16:22When did any boxer in history
16:24Get knocked out wearing a big shirt?
16:26If you continue and we don't make the deadline
16:28Just take the picture
16:30I'll blame you
16:32Just so you know
16:34Stephen Baldwin was tap dancing on top of the table
16:36Taking pictures of two naked boxers
16:38It's such a knockout
16:40He even knocked out two of the toughest guys in the world
16:42It looked like something for a sex magazine
16:44But I didn't say nothing
16:46We got it
16:48Great stuff guys, great shot
16:50Oh no
16:54Oh no
16:58Quick, clean it
17:00We need paper towels ASAP
17:02Paper towels ASAP
17:04We had a number of laptops
17:06The one that it hits
17:08Has every single piece of artwork
17:10That we have spent eight hours creating
17:12This is reality
17:14Well reality mate is that we've lost that
17:16Stephen Baldwin managed to pluck
17:18Total disaster from the jaws of
17:20Obvious victory
17:22Oh my god
17:36We have
17:38Had a ruinous piece of bad luck
17:40Catastrophe
17:42It's how I would describe today
17:44All you've done is fall off a table
17:46Wrecked the entire project
17:48Is that what you're going to tell Mr. Trump?
17:50Stephen Baldwin managed to
17:52Crash down onto the table
17:54Flicking a coffee cup onto
17:56The laptop which of course was the one
17:58That we stored all the artwork on
18:00Rendering the laptop a gurgling
18:02Gobbledygook
18:04It seems to have thrown the whole team off really
18:06It may come back again, let's see
18:08We're getting not even a power up
18:10Just calm down
18:12There's no reason to be running
18:14And freaking out
18:16When that stuff happens
18:18It just raises the tension level
18:20For everybody and it makes
18:22Everything a little more chaotic sometimes
18:24When what we really need to do is just
18:26Sit back and have a smoke
18:28And think about things for a minute or two
18:30We've got to be realistic
18:32Without any artwork at all
18:34We're reduced to doing cheap nasty stuff
18:36That doesn't look very professional right
18:38So we've got to think of a plan B
18:40So we are left here at
18:42Nearly midnight having had to go to an
18:44Outside printers to get the stuff printed
18:46Which may or may not happen
18:48When do you pick it up? I've got to talk to this kid right now
18:50He's got to do it overnight
18:52The clock is ticking
18:54I think we've got a very tough day ahead of us tomorrow
19:08It's a Kodak world, welcome
19:10We all know that it's Kodak easy share
19:12That's the key
19:14We shouldn't say the Kodak all in one
19:16It's easy share, it's very important
19:18Easy share all in one
19:20Our task was to create a Kodak
19:22Mobile printing experience
19:24Gene Simmons had no clue
19:26About this product
19:28In fact he didn't even know the name of the product
19:30That's very good
19:32It's hard to sell something you don't know
19:36It's looking just great
19:38You just need great looking girls on the outside
19:40My role today has been the king of the women
19:42The ladies will be doing the demos
19:44Of the product because it's always more seductive
19:46That way
19:48God has given them beauty
19:50It would be an insult to God's creation
19:52To hide the beauty
19:54That God wants everybody to see
19:56Think of it as doing God's work
19:58Come on go ahead and take a picture with our cutouts here
20:00And then we'll show you how easy it is to print out inside
20:02How are you? I'm very good
20:04How's the set up?
20:06What do you think?
20:08It's a Kodak world, welcome
20:10Let's go around this truck once
20:12When Jim Cramer came he was shocked
20:14To see the professionalism that he saw
20:16By the way it works
20:18Welcome, it's a Kodak world
20:20Or it's a Kodak world welcome
20:22Which goes around and around
20:24And we want to continue to get that message
20:26We're just positioning Kodak in a proactive way
20:28Instead of we've been around forever
20:30We assume you know us
20:32I don't recall Jim Cramer having advice
20:34Or commentary at all
20:36It was very much kudos
20:38Good job, very professional, very impressive
20:40He's right of course
20:42You're a powerful and attractive man
20:44Thank you
20:48Look at that bro
20:50Perfect, perfect
20:52The messaging was great
20:54But the presentation was very sloppy
20:56This is amateur
20:58This is too late to say that
21:00It's not too late to say it, I'm saying it right now
21:02We had a big mishap
21:04All of our artwork was lost
21:06Due to a copy spilt on the computer
21:08What happened to the one that was here about the dreams
21:10The moments
21:12Fifty percent of the files were corrupted
21:14So it didn't make it, that was the one we were missing
21:16It's fine, brother, all things considered
21:18I hope the executives can look past
21:20The messiness that we had for our presentation
21:22And look for the idea that we had to run with
21:24And that was ink
21:26Hey Ben
21:28Mr. Cramer
21:30Well, you know what, I got a stock tip for you, man
21:32Do you really?
21:34More over that
21:36After I'm done exposing the world
21:38To what the Kodak EasyShare will do
21:40The stock is through the roof
21:42All right, show me around
21:44It's the ink that goes in this new printer
21:46It's half the price of the other guy, half the price
21:48I think Hydra's giving me a mixed message
21:50The ink concept is so right
21:52Kodak is going to love that
21:54This just looks like another Airstream on this site
21:56I mean, I could be campers
21:58But why is my first reaction
22:00That they got a dumpster going?
22:02I don't want to buy from a dumpster
22:04I'm surprised that there isn't a big pile
22:06Of soda cans
22:08And strewn paper in front of the place
22:10Because it looks like, hey, this is where I can throw my garbage
22:18So they've got the letters on there as well
22:20Kodak World, that's a little different
22:22Hi guys
22:24How are you doing?
22:26Gene Simmons
22:28Nice to see you
22:30When the Kodak executives came down
22:32Again, a big pleasant surprise
22:34Would you mind following me?
22:36You're on the outside, and you're suspicious of this
22:38So let's walk around it and see what people see
22:40It's a Kodak World
22:42Welcome
22:44Welcome felt all-inclusive
22:46So did World
22:48Welcome World Kodak
22:50It's a Kodak World
22:52Gene Simmons has that special something about him
22:54That makes people want to buy things from him
22:56And do things for him
22:58Can I just make you go around once?
23:00Come inside here, just because I say so
23:02So maybe we'll tap into the magic that is
23:04Gene Simmons
23:06And pull a victory out
23:08Oh, look at that
23:10There's another Kodak moment right there
23:18Kodak
23:20The ultimate knockout experience
23:22I think you're going to save 50% using this printer
23:24Because they have this new kind of ink
23:26You know, it was kind of shaky in the very beginning
23:28But now it's going very well
23:30And I think the biggest thing is not really selling the packages themselves
23:32But having people knowing that Kodak
23:34Has some of the best ink in the world
23:36Kodak is revolutionizing the ink industry
23:38Thank you very much
23:40Appreciate it
23:42We have a sale
23:44I think we really jazzed the neighborhood
23:46We made some noise
23:48I think we covered all the bases
23:52Big Al came rolling in
23:54And it was really cool, it was nice to see him
23:56My brother's a celebrity
23:58I think people in the area saw him there
24:00And that kind of lent to our cause
24:02And the promotion of the product
24:04You know anybody that takes digital photos with a camera?
24:06Some do and some do not
24:08How would you like to save those people
24:1050% on their printing?
24:12That sounds exciting to me
24:14Well, there's no one more full of crap than Steve
24:16So he sounds like a good salesman
24:18You know the cartridges they buy?
24:20I don't, but I can imagine
24:22They're very expensive
24:24I'm blown away actually
24:26Seriously, I need to sit down
24:28I would have bought a couple of these things either way
24:30But he did make it easy, he really did put a little something on it
24:32I'll pay a thousand each
24:34You're a fantastic man, thank you very much
24:36We took Alec Baldwin's money at the end
24:38As a charity donation really
24:40Very good to have Alec Baldwin there
24:42Because actually it showed everyone what a real Baldwin is
24:44Because obviously, Choice, Alec Baldwin
24:46Massive TV star
24:48Stephen Baldwin
24:54So think ink, ink, ink
24:56Ink
24:58You are slam dunked by one word
25:00Ink
25:02What are we sending these people out with?
25:04The message that you're about ink
25:06An amazing knockout price
25:08I was giving them one of the hardest sales of all time
25:10And there was a fair smattering of
25:12English bulls**t going on
25:14But even I began to believe my own bulls**t
25:16So it must be working
25:18You take that image
25:20As a company, you have a knockout deal
25:22The message was clear
25:24But obviously the timing set back with
25:26The coffee Chernobyl meltdown
25:28It was a little sloppy but
25:30Had to do the best we could
25:32It's gone well mate, we pulled it out of the bag
25:34Kodak, it's a knockout
25:36Kodak
25:38Kodak
25:40Kodak
25:42Kodak
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29:48If Kodak were to come in, I would say it in front of you and everybody else, you're a
29:52terrific company, I respect your brand, and in this instance, you're wrong.
29:58Okay.
29:59Omarosa, what happened?
30:01You know, we did not completely get a big vision from our leader, and the reason is
30:08because he never met with the executives.
30:10He really was never clear on what we were supposed to deliver.
30:13Do you think it was Gene's fault?
30:16I think it was a combination of Gene's fault and lack of a clear plan.
30:22I think the single biggest criticism that I heard from the executives was they felt
30:26that nobody was listening.
30:28When they were saying it's about the ink, that shouldn't be number five.
30:30But there was nobody there to listen.
30:32Because there were only like two people there and the rest of them, I mean, you didn't get
30:35the benefit of six really good minds.
30:39You didn't have enough people to listen.
30:40If you see the positioning we had visually, that presentation, I thought was, well, in
30:48a very real way, seductive.
30:50I believe Kodak can be wrong.
30:51So you're really saying the client is wrong?
30:54I believe that and I would say to their face, I've done it before and I'll continue to do
30:58it.
30:59You've got to have the conviction of your belief to be effective.
31:02I think part of the reason you're so successful is that you have a stick-to-itiveness, that
31:07you came up with an idea, it really worked.
31:09You promoted yourself in an incredible way.
31:12It's not about me, it's about position.
31:14But I think in this case, you were asked to do something, you failed and you're standing
31:19behind a concept that didn't work.
31:21And I think that's wrong.
31:22I disagree.
31:23I believe we succeeded and the client didn't recognize it.
31:26Yeah, but you'll never get credit for that.
31:28Not here.
31:29Talk your way out of this, big boy.
31:30Mate, you say Kodak's wrong.
31:32Kodak's the biggest success story in America right now.
31:36They've transformed the business and you're saying it's all wrong.
31:39Gene's out.
31:40Gene's out.
31:41Gene Simmons is getting fired.
31:42Well, let me ask you this, Nellie, you were at the meeting with the executives?
31:45I was.
31:46They did not like the fact that you wouldn't listen.
31:49They did not like the fact that you spoke so much and wouldn't listen.
31:53They told me that.
31:54Carol, remember we sat there and listened for a long time and then at the end we asked
31:58questions?
31:59I don't know what they're talking about.
32:00Carol, could I have a response, please?
32:01Because you don't seem to believe that exactly.
32:05We talked quite a bit.
32:08You talked quite a bit?
32:09Well, we...
32:10Who talked?
32:11Nellie or you?
32:12We went in there as a team.
32:13And if one of us talked more and we didn't stop each other...
32:14They took offense at the fact that you talked too much.
32:18And they specifically mentioned Nellie.
32:20Now, I don't know, you were there too, so...
32:21Okay, but asking questions is talking too much?
32:23Well, I don't know.
32:24I'm not saying it.
32:25I don't know.
32:26I wasn't there.
32:27They gave an entire...
32:28However you get there, it's the end product that counts.
32:31I stand by what you saw on that street.
32:34It's a Kodak world.
32:36Welcome.
32:37I believe they're wrong.
32:38You know what, Gene?
32:39You've been saying that, and you've said it more than once.
32:41The fact is, at some point, there's a winner and there's a loser.
32:44And tonight, you're a loser.
32:46The other team was chosen by very talented executives, top people at Kodak.
32:50It's a great company.
32:51We won.
32:52They're doing very well.
32:53We got it spot on.
32:54And Kodak is allowed to do whatever they want with their brand.
32:56How could you get it spot on?
32:57He doesn't even know the name of the product.
32:58That's all right.
32:59Ask him the name of the printer.
33:00Because I'm in the field.
33:01What is the name of the printer?
33:03The 550.
33:04Look, it's the all-in-one.
33:05It's the 5300.
33:075300.
33:08I don't care.
33:09Well, you're close.
33:10I sell emotion.
33:11Carol.
33:12Sir.
33:13If you were me, who would you fire?
33:14I hate when you do this.
33:15I know, but I have no choice, because I like your opinion.
33:16I enjoy looking at you.
33:17You're very beautiful.
33:18Who would you fire?
33:19Well, it would be a toss-up between me and Ellie.
33:20Wow.
33:21You couldn't be more wrong.
33:22You're right.
33:23You're right.
33:24You're right.
33:25You're right.
33:26You're right.
33:27You're right.
33:28You're right.
33:29You're right.
33:30You're right.
33:31You're right.
33:32You're right.
33:33You're right.
33:34You're right.
33:35You're right.
33:37I can't be more wrong on both counts.
33:38We were in the meeting.
33:39That's very brave, actually.
33:40We were in the meeting.
33:41You know, I love that.
33:42Take a sword.
33:43I love that.
33:44She's wrong.
33:45I don't—and you shouldn't be saying she's wrong, because she took you out of the equation.
33:46I would hire both of them for my marketing.
33:48Good.
33:49Congratulations.
33:50You may get the chance.
33:51Jenny.
33:52Yes?
33:53Who would you fire?
33:54Come on.
33:55She can't handle it.
33:56She's folding.
33:57You're such a nice person.
33:58I know.
33:59Fire the bullet, Jenny.
34:00Fire the bullet.
34:01Hang on.
34:02Here it comes.
34:03Gene.
34:04Oh!
34:05Oh.
34:08Omarosa?
34:10It would have to be Gene.
34:13All right, Mary Lou.
34:14Yes.
34:15If you were me, who would you fire?
34:17Well, because the rocket was set in the wrong direction
34:19from the beginning due to the fact
34:21that we weren't allowed to go to that meeting,
34:23I think it would have to be Gene.
34:26Nellie, if you were me, who would you fire?
34:31I would fire Jenny.
34:32You'd fire Jenny?
34:33Where the hell did Jenny come from?
34:35What the hell?
34:36Where did Jenny come from?
34:38Now, what did Jenny do?
34:39Jenny is great.
34:40You hit us from, I mean, that was really a blind side.
34:43Kind of a fall guy situation development.
34:45Right, fall guy.
34:46Jenny is a wonderful person and she will do whatever.
34:49That's before the kill, right?
34:50No, it's not the kill.
34:51No, no, no, no, it's the thing.
34:52I said that about Nadia the other night.
34:54You're fantastic, you're a champion.
34:56By the way, you're fired.
34:57Okay, go ahead.
34:58Jenny takes direction very well
34:59and does whatever you tell her to do.
35:03But I go back to leadership.
35:04And sometimes leadership fails.
35:05But she wasn't the leader of the task.
35:07How have I ever been, when have I ever been expected
35:10or given a leadership role?
35:11But you know, Nellie, for the last two weeks,
35:13in all fairness, you were the one that was best positioned
35:16to win, in my opinion, the last two events.
35:20Based on all of the great things you've done in your career
35:23and you lost both weeks.
35:27Gene.
35:29Two people, who are they gonna be?
35:35Can I bring back one?
35:36You can bring back one.
35:38Omarosa.
35:39No kidding.
35:41Oh, Gene, I don't get it.
35:43I mean, you may not like her.
35:44And I agree with that.
35:45A lot of people, I don't know very many people
35:47that like her, I like her.
35:48That's not what it's about.
35:49I believe that-
35:50But it is what it's about, Gene.
35:51She's not the reason that you lost.
35:54And I think you're doing yourself a tremendous,
35:56I'm almost trying to help you.
35:58I mean, I could see, and Nellie, in all due respect,
36:02I could see if you brought back Nellie,
36:03because the executives didn't like Nellie.
36:05He wants to fire Nellie, doesn't he?
36:06He's nailing Nellie.
36:08She goes to advertising meetings all the time.
36:10They didn't like-
36:11She didn't like-
36:12Gene might be staying.
36:14My judgments are not based on whether or not
36:16a client agrees with it or not.
36:17You hire the people who you trust.
36:19Okay, give me a second name, Gene.
36:23And I'm doing this for you,
36:24because you're doing yourself a tremendous disservice.
36:26Who else?
36:33I could see if you brought back Nellie,
36:35because the executives didn't like Nellie.
36:37You're doing yourself a tremendous disservice,
36:39in my opinion, by bringing back Omarosa.
36:42Who else?
36:46Ms. Finch.
36:47No kidding.
36:48Jeez.
36:55Okay, everyone leave,
36:56and the three of you will come right back.
37:03He's staggering.
37:07He's just committed suicide.
37:09Donald Trump was gagging to fire Nellie.
37:12Gene's in trouble.
37:16Ivanka, what do you think?
37:17I don't understand Gene's decision,
37:19and it could be his downfall for bringing these people in.
37:22We'll soon find out.
37:23Jim?
37:24The idea that he brought these other two peoples
37:26for the sake of the company,
37:28I don't think is a good idea.
37:30I think it's a good idea,
37:31but the idea that he brought these other two peoples,
37:33frankly, it's insolence to you, Mr. Trump.
37:37Just pisses me off being the cop out for everybody,
37:40being the scapegoat.
37:42It pisses me off.
37:43Oh, you're hardly the victim.
37:45Annette, let him come in.
37:57Give me your arm.
37:58Look at you two, wow.
38:00That's amazing.
38:01Don't get excited.
38:02No, that's an amazing scene.
38:07Omarosa, do you think it was appropriate
38:09that he brought you back?
38:10I think it's totally inappropriate.
38:11Do you think it was appropriate he brought Jenny back?
38:15In some ways, yes.
38:16Why, tell me why.
38:17Because he didn't utilize her.
38:19You know, Jenny, I'm sure, has great skills,
38:21but she has to step up so that people know
38:23what she has to offer.
38:25This guy is not gonna notice either.
38:26This guy is not gonna notice.
38:28He doesn't notice any women in around him
38:31that are not doing things to pleasure him.
38:33So if she's not doing that,
38:35then, you know, he wouldn't recognize her skills.
38:37Jenny, how do you feel about it?
38:38Were you surprised that you got brought back?
38:41Yes and no.
38:42I think yes, because I haven't stepped up as a leader,
38:46but it's been-
38:47But you weren't supposed to be a leader.
38:49Correct.
38:49He's supposed to be the leader.
38:50I mean, you're not the project manager.
38:54Gee, what am I gonna do?
38:56You brought back two people that I practically told you
38:59you shouldn't bring back.
38:59What the hell do I do?
39:02You're so independent.
39:03You're so tough.
39:04You're so tough.
39:06I don't think so.
39:08I think I'm a softie.
39:10See, I know the real Gene,
39:11and you are a softie in some ways,
39:13but in other ways, you're the toughest guy there is.
39:14Well, that's true.
39:15The problem is, I'm giving you a roadmap,
39:17and I don't normally do that.
39:18Nellie's a leader.
39:19I believe in her.
39:20I have to go with my beliefs.
39:21She gave the executives a headache.
39:24I think in a lot of ways,
39:25you're sitting here right now saying
39:26you don't think you're being listened to.
39:28You're all but asking for Nellie to be proud.
39:28No, I know Gene.
39:30He'll do the opposite,
39:31because he's the most independent thinker there is.
39:34He's like this great genius marketer.
39:36He's a friend of mine,
39:37but he wants to show me how independent,
39:39so if I say do this, he's gonna do the opposite.
39:42I disagree.
39:43You know I'm a fan of yours.
39:43Wait a minute.
39:44I know you disagree.
39:45You disagree with everything.
39:46Well, I can tell you why.
39:47You always disagree.
39:48I can tell you why.
39:48You think I'm a pretty smart guy, I hope, right?
39:50Actually, about as smart as they come.
39:52Okay.
39:53Why did you bring back two people that I can't fire?
39:57I can't fire them.
39:59Omarosa did nothing wrong,
40:01and I think you'd probably agree with that.
40:03Jenny really did nothing wrong.
40:06She didn't deserve to be here.
40:09I have no choice.
40:11You know that.
40:12Gene, you're fired.
40:16I respect your decision.
40:18I don't know why you did this.
40:19I had no choice.
40:22So long.
40:27Ladies.
40:36May I?
40:38We insist.
40:42All the best.
40:48Down, Jeeves.
40:54He's a tough guy.
40:56Yeah.
40:57And he's a good guy in many respects,
40:58but he's a tough guy.
41:00Wow.
41:01I can't believe what I just saw.
41:03We had no choice.
41:04I thought he wants to fire Nellie.
41:35I trust in my gut more than the two executives I met.
41:39I'm more qualified to make those decisions
41:42simply because I'm in the people business.
41:46I stand by my conviction and my decisions,
41:49every one of them.
41:50In their present form,
41:52the women don't have a popcorn fart chance
41:54of even shining the guy's shoes.