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00:005,000,000 yen in debt, a divorce from his wife, and anxiety as a single father.
00:11There is a man who has made a miraculous comeback from the abyss of despair.
00:18He is President Kenji Saito of Saito Arken Industries.
00:25His life is a mess.
00:30He went from a stable interior construction business to a new business that was swallowed up by the waves of poverty.
00:40He works hard to protect his family, but he is overwhelmed by the trials that come one after another, and his debt is growing.
00:50It was pretty tough, and I thought the company was going to collapse.
00:57However, his fate began to change dramatically when he reunited with a woman.
01:04It's like a drama.
01:06This reunion gave President Saito a new hope and opened the way to a nursing business.
01:18He really saved the company from a critical situation.
01:25Hope found in despair and a new challenge.
01:32How did President Saito rise from the abyss and build the best nursing business in the region?
01:42What made him come back was the belief that he did it for someone else.
01:51This time, I will tell you the story of the company that succeeded in the work of despair and hope.
02:00A comeback from despair.
02:02A new way to meet a woman.
02:08A new way to meet a woman.
02:13A new way to meet a woman.
02:18A new way to meet a woman.
02:23A new way to meet a woman.
02:26This time, the stage is Hamada City, a quiet town in the western part of Shimane Prefecture facing the sea of Japan.
02:35The company in this town is Saito Arken Industry.
02:42You may be surprised by the name of the company, but in fact, it develops a nursing business that is indispensable to this town.
02:53The name of the company dates back to 1976.
03:00When Saito's father, Mr. Masanori, founded the company in 1976, he was in charge of the construction.
03:11However, due to the collapse of the bubble in the 1990s, the construction business of the new machine was at its peak.
03:19An economic crisis suddenly struck the company.
03:24At that time, Mr. Saito was asked to be a guarantor of a loan, and he learned about the reality of a multi-faceted bankruptcy that the company was facing for the first time.
03:38This was the beginning of a big trial that changed his life.
03:45I had more than 50 million yen in debt.
03:49I thought that the company would be gone before I knew it.
03:54Debt far exceeds sales.
03:58At this rate, bankruptcy cannot be avoided.
04:03In a desperate situation, the company is determined to challenge a new business to pay off its debt.
04:13In 2006, while Japan was in a health food boom, it aimed to re-establish its business by growing garlic.
04:25However, small-scale garlic cultivation did not lead to a multi-faceted bankruptcy of 50 million yen.
04:33In just three years, the company was forced to withdraw, and the business was once again in despair.
04:41In addition, there was a major change in the family.
04:46After the breakup with his wife, he decided to raise a five-year-old child by himself.
04:55Mr. Saito, who was worried about his job and family, could not stop.
05:03At that time, what came to mind was the memory of his grandmother who took care of him when he was young.
05:14When I started working, my grandmother became pregnant.
05:19At that time, I regretted that I couldn't do anything for her.
05:26I had such an experience, and I wanted to repay her for taking care of me.
05:32I strongly felt that I couldn't do anything for her.
05:38He regretted that he couldn't do anything for his grandmother who had a cognitive impairment.
05:45His regret showed the company a new path.
05:50He decided to start a business for people in need of care,
05:53which is separated from both interior and agricultural industries.
06:02The business is a service that lends care equipment such as wheelchair chairs and nursing beds to people in need.
06:14At that time, it was a company that lacked funding, but it was a nursing business that could start without initial costs.
06:23However, the number of users did not increase at all.
06:29The reason is clear.
06:31In fact, the nursing business in Hamadashi was quite popular.
06:37In addition, the company's name, Saito Arken Industries, was not associated with nursing,
06:42and its popularity was low, so there were few requests for a company that did not have a large credit.
06:51When I started a nursing business, I strongly felt that credit was the most important thing.
06:58In the news, it is said that it is abuse of old people and fraud.
07:04I think that credit is the most important thing.
07:11Credit is not something you can build right away, but something that takes time to develop.
07:17However, there were not many temporary applications for companies that did not have enough funds.
07:25In the first two years, the sales were so low that I couldn't even get my salary.
07:33Even so, the company continues to operate in nursing facilities without giving up.
07:43President Saito, who works diligently, gradually became popular.
07:48At one point, he moved a person's heart.
07:52And that person decided to change the fate of the company.
07:58Who is it?
08:01It would be nice if I could make it into a drama.
08:04It's been a long time.
08:07It's been a long time since I've had such a good life.
08:10I'm curious about how he overcame it.
08:18President Saito of Saito Arken Industries came to the studio.
08:23Nice to meet you.
08:25That's great.
08:27President Saito, I think it was really hard to balance work and raising children.
08:33That's right. It was just before I entered elementary school.
08:38It was really hard to raise children and work.
08:43But I had children, so I was able to do my best without giving up.
08:50After that, you started a nursing business.
08:54I think the president's personality was reflected in the way he thought of his grandmother.
08:59At first, what was the reason why the number of nursing rental business users increased?
09:06At that time, I did a lot of business.
09:11The company name Saito Arken Industries is not related to nursing.
09:17Even now, it's not related to nursing.
09:20Why didn't you decide to change your company name?
09:25It's a company that my father started.
09:28I couldn't change it because I wanted to protect that kind of feeling.
09:33In such a mess, a person appeared and changed the fate of the company.
09:42What is the identity of the woman who changed the fate of the company?
09:47The woman who changed the fate of the company
09:5150 million yen in debt.
09:54Divorce with wife.
09:56I started a new business, but it was a total failure.
10:01In despair, the woman who came to the company.
10:06It was a mother of a classmate who had been playing with me since kindergarten.
10:11The mother of President Saito's classmate, Ms. Kondo,
10:15She was a woman who had been a care manager at Hamadashi for a long time.
10:21A care manager is a professional who consults with people in need of nursing support,
10:27Help with cleaning the house and bathing, etc.
10:30It is a professional who decides the appropriate nursing content for that person.
10:33She is a professional.
10:38Ms. Kondo is a veteran as a care manager and is well-known in her hometown.
10:44Ms. Kondo left the nursing company she had been working for until then,
10:49I asked President Saito if he would like to work with me.
10:56Why did you decide to join Mr. Saito's company?
11:00I don't think this kind of care and welfare work is good enough.
11:05What I hate is that there are people who are scared when they go out.
11:11In that sense, I believe that this child should be taken seriously and cooperated.
11:16I still believe in it, and I'm scared when I think,
11:20President Saito, who is engaged in nursing business,
11:25It moved Ms. Kondo's heart.
11:30She decided to work with President Saito and joined the company.
11:36Ms. Kondo's joining was the most necessary for the company so far.
11:41It has earned the trust of the elderly.
11:46In response to this, the company will launch a nursing support business that care managers will invest in.
11:52Ms. Kondo joined a company that was not well-known in the area until then,
11:58By enabling the services delivered by care managers,
12:02It has become possible to gain trust from many elderly people and their families.
12:08As a result, as a nursing service business aimed at the area,
12:13It has grown into a being that can help many people.
12:17It is a great benefactor who saved the company from a critical situation.
12:24While promoting the nursing support business,
12:28President Saito noticed a problem in the nursing field.
12:35It was the fact that many elderly people and their families were struggling without knowing the nursing insurance system.
12:41The nursing insurance system is a system that can support the country and the local government
12:47when there is a need for help, not just for housework or care.
12:53The elderly do not understand the nursing insurance system well,
12:58It is a system that can use the nursing insurance system.
13:03It is a system that can use the nursing insurance system.
13:07The elderly do not understand the nursing insurance system well,
13:11It is a system that can use the nursing insurance system.
13:15There are many people who do not use such a system.
13:18So the company came up with a brilliant idea.
13:22Oh, was that so?
13:25It is an initiative carried out in this supermarket.
13:29At first glance, it is an ordinary store, but on the other side...
13:35Oh!
13:37We opened a free consultation center.
13:40I see.
13:42The idea of the company was to set up a free consultation center
13:48that elderly people can easily access in the corner of the supermarket.
13:53People who came to consult
13:57would stumble when standing or sitting.
14:02They would find it difficult to go shopping on foot.
14:11Even in these cases,
14:14the company provided assistance to the elderly
14:18who did not know how to use the nursing insurance system.
14:25The company also realized the serious problem of the elderly
14:32by setting up a free consultation center.
14:38It is the problem of malnutrition of the elderly.
14:43It works.
14:45When we looked into the cause of malnutrition,
14:48there were three major causes.
14:52It is difficult to go shopping on foot.
14:57It is troublesome to cook.
15:00And malnutrition of food.
15:05In order to solve this problem,
15:08the company thought it was necessary to deliver nutritious food to the elderly.
15:13In order to realize this,
15:15they had to cook and deliver food.
15:18It was difficult for a company with little funding
15:22to realize this project.
15:28However, the company came up with an idea
15:32to solve this problem.
15:35With the help of the company,
15:38they will be able to solve this problem.
15:43I feel calm when I look at you.
15:48I feel relieved.
15:50You are the mother of a classmate, Kondo.
15:54Did you have a relationship with Kondo?
15:57I met him from time to time when I was a child.
15:59You call him that child.
16:01He is serious.
16:03So, the nursing business is going well.
16:07Did you quit the construction business?
16:10When we install handrails in a customer's house,
16:14we use the technology we have developed.
16:20You are fast.
16:22I think it is an innovative idea to install a free consultation center in a supermarket.
16:28Where did this idea come from?
16:30Basically, the consultation is conducted by the government.
16:36So, we thought it would be good to install a free consultation center
16:40in a supermarket.
16:44I think it is a good place to install a free consultation center.
16:49There was a VTR.
16:52We often hear that the elderly are malnourished.
16:56There was a way to solve this problem.
17:02What is the strategy to solve the malnutrition of the elderly?
17:11The problem of a family whose parents are malnourished.
17:18However, there was a problem that the cost was too high to deliver the bento every meal.
17:28I thought that the problem could be solved if we could provide food that the elderly could eat.
17:37However, we thought it would be difficult for us to start a new business
17:42that could deliver bento every meal.
17:47So, we didn't have the funds.
17:51So, President Saito came up with a cooperative strategy for business.
17:58First, he asked the food manufacturers who make vacuum-packed foods
18:04and ordered a package for individual homes.
18:10This is good.
18:12This is good.
18:14This is the food.
18:16It is well balanced in nutrition and is cooked softly so that it is easy for the elderly to eat.
18:22I see.
18:24We asked the local bento delivery company to deliver this food to the elderly's home.
18:33Unlike the bento, the expiration date is more than a week.
18:39So, the delivery cost can be reduced by delivering food once a week for a week.
18:48In addition, you can eat it just by heating it in the microwave or hot water.
18:55My husband has bad teeth.
18:57So, he can't eat it.
18:59The bento is cut into small pieces so that it is easy for him to eat.
19:07My husband has bad teeth.
19:10He can't get out of the bed because of his bad teeth.
19:16Now, the bento is not only delivered to individual homes but also to nursing homes.
19:21This service has grown to deliver 150,000 meals a year mainly in the western part of Shimane prefecture.
19:31By cooperating with other experts, we are working to solve the problem of malnutrition of the elderly.
19:40The food business has grown to cover half of the company's sales.
19:45This year, the sales of bento have exceeded 200 million yen.
19:53President Saito looks back at the reason why the company has grown so much.
19:59I was chased by a debt of multiple loans.
20:02At that time, I experienced a divorce.
20:04When I started the nursing business, I listened to the real voices of the elderly.
20:11At that time, I was only thinking about myself.
20:17But I changed my way of doing things for someone else.
20:23I want to be useful for someone else.
20:27I think this is one of the reasons why I have been able to do this.
20:35President Saito has found hope in despair and has overcome many difficulties with challenge and effort.
20:44The belief that it is not for oneself but for someone else has brought success to the company.
20:53We look forward to delivering hope and relief to many people in the future.
21:01Great.
21:03Nursing will be a big problem in the future.
21:09The food manufacturer that cooperated in the VTR program looked very delicious.
21:16Was this menu originally made by the company?
21:22It's a company in Matsuyama, Shimane Prefecture.
21:24It is a company in Matsuyama, Shimane Prefecture.
21:27They sell pre-cooked food for the elderly.
21:32I asked the food manufacturer to make it into a small package.
21:38I see.
21:40If you put it on a plate, it will be a small package.
21:44It is a small package that can be used 365 days a year.
21:48I see.
21:50What do you think about this situation?
21:55How do you feel about the debt of 50 million yen?
22:01Thanks to you, I was able to pay off my debt.
22:06Congratulations.
22:10It's amazing.
22:12Your children have grown up a lot.
22:14He is 20 years old and going to a university in Tokyo.
22:19Is he in the studio?
22:22He is in the studio.
22:24He has become very cool.
22:26He has grown up.
22:28I'm sorry to say this, but he has grown up.
22:33I see.
22:35What do you think about this VTR program?
22:40I think it's cool.
22:42I'm glad to hear that.
22:46I agree with you.
22:48Did you feel that your father had a hard time since you were a child?
22:55No.
22:58Not really?
23:00I think so.
23:02Your father is amazing.
23:04Wait a minute.
23:06Your father's eyes are full of tears.
23:09You remember a lot of things now.
23:12I think it's amazing that you didn't think your father had a hard time when you were a child.
23:22Mr. Yashima, please tell us about today's lesson.
23:27This time,
23:31For someone, for yourself.
23:35If you work hard for someone, your vision will naturally expand.
23:39I learned that from Mr. Saito today.
23:43In the end, it all comes back to you.
23:48It's a good cycle, isn't it?
23:50There is a saying that people's bad words come back with a boomerang.
23:54If you throw a good boomerang, it will be for yourself in the future.
23:59The world is made that way.
24:03Even if I know it in my head, I'm actually doing it like Mr. Saito.
24:06I learned a lot from Mr. Saito today.
24:12Thank you very much.
24:14There may be new discoveries and new lessons.
24:21I'm looking forward to it.
24:23Thank you very much for today.