• il y a 2 mois
Transcription
00:00Hey, what's up y'all, MKBHD here. Welcome back to another video, this one a little bit outside of the usual
00:05studio element as you can immediately tell.
00:08That of course usually means I'm in a hotel room, and that's true again this time. I'm in California
00:13and I'm out here because this week is the Ultimate Frisbee
00:17Beach World Championships. It's like a five-day long tournament.
00:22It's super, countries all over the world flying in here to compete, and I will be competing. I'm playing on Mixed Team USA.
00:29So,
00:30pretty incredible actually. This is an opportunity of a lifetime and it's been one of my goals for basically my entire Ultimate Frisbee career
00:37to play on a Team USA and represent the country in a world championship. So, pretty awesome that it's happening.
00:42So, shout out to that team.
00:44And also for letting me get over here to this hotel to also talk a little bit of tech, because you know I couldn't resist.
00:51There's a random Apple event this week. It's the night before Halloween, and they're talking new Macs, new M3 Macs,
01:00and well, we got to talk about it.
01:02See, the thing is in the tech world a lot of times, you know, obviously these product announcement events are super exciting,
01:07but sometimes the story behind like leading up to the event is just as exciting as
01:12the actual thing being announced. So, in the in the arc of technological progress,
01:17hopefully I'm doing this on the right side, usually there's a little bit of an arc, like a really, really fast explosive beginning adoption phase,
01:26and then things sort of even out and become
01:29mature and stable. And every piece of tech goes through this arc at different times.
01:34You know, with the smartphone world, we're at like the flat part most of the time.
01:39iPhone 15 is just a little bit better than iPhone 14, which was a little bit better than 13,
01:44but we did have to go through that explosive growth to get here.
01:47And then there's other stuff like folding phones, maybe, that are just at the beginning, or electric cars.
01:52We see all kinds of first and second gen electric cars now,
01:54so those are clearly at the beginning of that arc where all the early adopter and bleeding-edge tech stuff is going on.
02:00And so I bring all this up because with our computers,
02:03it's actually not quite as straightforward as we think. They've actually kind of had an interesting curve.
02:07I think we all agree that computers, laptops, very mature.
02:12But what Apple did with Apple Silicon, when they announced Apple Silicon, their own
02:16integrated chips that they would be making and designing in-house to replace the Intel stuff that was in MacBook Pros and Macs before,
02:23they made this really big dent in the graph.
02:26They made a big leap that you don't usually see.
02:29So they're very, very stable with all these Intel machines for a while, and then this big jump up to Apple Silicon Macs.
02:35And these things were a hit. I love mine. I'm in this hotel right now with my
02:40M1 Macs, MacBook Pro, and you would think this is one of those things that I
02:46usually like to stay on the bleeding edge and keep the latest and greatest stuff in my arsenal,
02:49but I haven't upgraded this in years because I haven't needed to. It's been amazing.
02:53A lot of creators that I know use these laptops. M2 came out after. It was an
02:59improvement, but kind of back to being like a
03:03reasonable 30%, still a big jump, but like a 30 to 40% bump in CPU and GPU.
03:08So we had this stability for a while, a huge bump, and then sort of leveling back off.
03:14But then on top of all of that,
03:15there's actually been a couple other announcements that have been sort of intriguing of other Silicon manufacturers actually catching up.
03:22This is all, I'm speculating a little bit because I haven't tried some of this stuff,
03:26but there was a recent Qualcomm announcement where they showed off some new chips
03:29they're working on that they are claiming has performance that's way beyond what M2 already offers.
03:34So all of that is the backdrop for this event that I'm about to watch,
03:38where we kind of wonder if Apple is going to be able to give us some reasons to continue to buy new Macs. New Mac sales
03:45have not been
03:46growing as much as they've wanted, and they really want to give us new reasons too.
03:50So I'm curious not just about the actual products that they're about to announce,
03:55but the story and the convincing that they have to do around the new products.
04:00I'm very confident that they'll be very technically impressive, three nanometer chips, etc.
04:04But I'm about to sit down and watch the event, but that's just the backdrop to what we're about to get.
04:11Let's see.
04:13Good evening, and welcome to Apple Park.
04:16Alright, so that event was interesting.
04:20It was about what we expected, but again, sometimes the stuff around the event is more interesting than the event itself.
04:25So we got what we expected. It was a pretty short event.
04:28They got right to the chase. M3, M3 Pro, and M3 Max are the new chips.
04:32They're all three nanometer chips too, which is awesome.
04:35And then we got the machines that they're in, so there is a new MacBook Pro,
04:3914-inch and 16-inch, which have these new chips, and they refreshed the new iMac.
04:43Now there are some new abilities with these chips, right?
04:46There are some subtle things that you may or may not take advantage of, like improved mesh shading, or
04:51now there's hardware accelerated ray chasing for applications that take advantage of that.
04:55Maybe you're generating three new models, or you're doing After Effects work, or working in Maya, or something like that.
05:02But something sneaky that they did was in the general broad performance stuff that they talked about.
05:07They of course showed their usual graphs, but they almost always verbally compared the M3 family to the M1
05:14family of chips, not M2. And you know, that obviously makes sense.
05:19They're trying to make the improvements look as large as possible.
05:21M2 chip is only two years old, so the fact that they're 50% better in some stuff, 60% better than M1, is amazing.
05:28But if you look at compared to M2, most of the numbers are more in the 10 to 15 to 20,
05:3425% range, better than M2, as far as raw performance. But again, it's gonna depend on your workflow.
05:40I'm just thinking, alright, this is about what we expected.
05:44I'm gonna have to test the machines to figure out what battery life is like, and
05:48what general performance and the stuff I do is like. I do video editing. They showed other workflows like
05:53DNA sequencing, and like building applications, and coding, and all kinds of stuff I don't do.
05:59But generally, modest update. This whole time I'm watching this event, I'm thinking, okay,
06:02I probably don't need to upgrade, right? I mean, I have this M1 Max MacBook Pro. It's been great.
06:09So what machines are they gonna put this new M3 family of chips in?
06:13So they introduced them to us, and there are some new MacBook Pros, and a new iMac.
06:18The iMac is easy, and probably actually where that M1 comparison makes the most sense.
06:23It's the same thin, colorful iMac, just with the new M3, same price,
06:29beautiful, easy, simple upgrade. But MacBook Pros,
06:32a little bit different. They first of all got rid of the 13-inch MacBook Pro with Touch Bar.
06:38Totally fine with me. Good riddance, honestly.
06:40It's now just the 14-inch and 16-inch MacBook Pros. The 14-inch, you can get the base M3, or M3 Pro, or M3 Max.
06:47And then the 16-inch, you can get M3 Pro, or M3 Max. And they also introduced a new color
06:56called Space Black.
06:59A matte, anodized,
07:02aluminum,
07:04black MacBook Pro.
07:06And, uh...
07:08Well...
07:10I might, I might want to upgrade. I don't, I don't need it, though. I don't need it, but I kind of, I might want to upgrade.
07:18I don't need it. I don't need it. I definitely don't need it.
07:24You know, clearly Apple's very clever about this stuff.
07:26They know that if they just do the new chip, then maybe not as many people will upgrade,
07:29but if you want to know that you have the new one, it's the most classic Apple thing,
07:34is they give it a new look, and then you know you have the new one just by looking at it.
07:39And so this, this black one, it speaks to me.
07:41They talked about it in the event as having a special anodized coating to prevent getting lots of fingerprints.
07:47I'm very curious about seeing that in person.
07:49We have some footage here, ideally, that I'm showing you right now of actual in-person looks at that new matte black MacBook Pro.
07:57I'm calling it matte black. It's supposed to be space, space black or whatever, but I'm calling it matte black.
08:01And you know, I have a black dbrand skin on my MacBook Pro right now.
08:03It does pick up a little bit of fingerprints, and you can see that.
08:05So I'm very interested if that will actually hide fingerprints. We'll see.
08:09And the other thing that I was actually curious about is, they're going to ship a new iMac,
08:15but they just sent the iPhone to USB Type-C.
08:19So are they also going to switch all these silly accessories like the trackpad and the keyboard to finally be USB Type-C
08:27so we can slowly start getting rid of lightning everywhere?
08:30But they didn't.
08:32It's still lightning trackpad, lightning keyboard, so that upgrade we'll have to see another day.
08:38So those are just some nuggets for you, but I think generally the thought here is,
08:42what Apple's trying to do is make this upgrade seem as large as possible,
08:46even though really people who have M1 and M2 likely won't have to upgrade.
08:50If you have an M1 Max, how big of an upgrade is M3 Max really going to be?
08:56It will depend on if you're pushing your current M1 Max to its limit.
09:00And most people aren't. You know who you are if you are pushing it to its limit. I'll put it that way.
09:04I am currently, you know, I'm going to edit this video, this 4K video from the Canon R5.
09:10I'm going to chop it up on Final Cut Pro on the laptops, and it's going to break a sweat a little bit, I already know.
09:15But it's going to export in a handful, maybe 25 minutes, and then it's down to my internet connection.
09:21It's usually my biggest obstacle, so I don't actually need to upgrade.
09:25But the really impressive part is for the people who are actually maxing out these machines,
09:31lighting up all the cores, you know, they have a new maximum of 128 GB of unified memory on the M3 Max.
09:39So people who are really pushing these machines to their limits are going to have even more amazing machines
09:43to go out and do their 3D rendering, their DNA sequencing, all the stuff that they're doing,
09:50and pack that machine up and take it on the go, which is ultimately what this is about.
09:54Also, this was so random, but at the very end, at the very end, did you catch at the end of the keynote that little message with text?
10:02The keynote ends, they fade to black, and on a black background with white text, they say,
10:08this event was shot on an iPhone.
10:12And wow, I did not see that coming. I watched the event fully believing that this was probably shot on regular cameras
10:20because there's also like drone shots, and CGI, and all sorts of added effects, and it's colored beautifully,
10:28and I don't know where the microphones are. Again, I have so many questions.
10:32I've wanted to see behind the scenes of an Apple keynote so badly for years,
10:36but more than any other one, I want to see the behind the scenes of this one.
10:41So that, I'm just putting that out into the universe.
10:45Amazing. Amazing production.
10:47Also, stay tuned for a review of these machines.
10:49If you want to see real footage of the matte black MacBook Pro and all this new stuff, get subscribed below.
10:55I do plan on getting my hands on that stuff and reviewing it when it comes out,
10:57but this has just been my first look and impressions.
10:59Thanks for watching.
11:01Catch you in the next one.
11:03Go USA. Peace.