Chick-fil-A to launch entertainment app

Chick-fil-A is rolling out an entertainment app with animated shows, podcasts and games.

Transcript

00:00I'm Conway Gittins reporting from the New York Stock Exchange. Here's what we're watching on

00:03the street today. Stocks were negative Monday ahead of the busiest week of the third quarter

00:08reporting season. Investors are keeping a wary eye on what's going on in the bond market. The

00:13interest rate on the benchmark 10-year note hit highs not seen since July, even though the Federal

00:18Reserve has a bias toward lower interest rates. In other news, Chick-fil-A is branching outside

00:26fast food with a new entertainment app. The popular chicken sandwich chain is launching a

00:30family-friendly entertainment app dubbed Chick-fil-A Play. The app, which rolls out Nov. 18,

00:36will feature animated shows, scripted podcasts, games, e-books, as well as recipes and craft

00:42projects parents and kids can work on together. Executive Director of Brand Strategy Dustin

00:47Britt said in a statement, quote, hospitality and fun have always been at the core of the Chick-fil-A

00:52experience, whether inside our restaurants and play areas or through our kids' meals. The Chick-fil-A

00:58Play app is a digital extension of that experience and another way we're reimagining play for our

01:04guests in a unique way through entertainment that really encourages time together. Britt told CNBC

01:11the idea was sparked after conversations with families and market research. Chick-fil-A is the

01:17largest quick-service restaurant chain behind Starbucks and McDonald's, and it is growing

01:23rapidly. It no doubt hopes technology can help narrow the gap with Mickey D's. Chick-fil-A thinks

01:29the app can form a bond with families the way McDonald's playgrounds did for generations.

01:34If you're of a certain age, you know what I'm talking about. Kids love the food but also the

01:39ability to run wild for a few hours. And don't forget the popularity of a McDonald's birthday

01:44party. But times have certainly changed with most kids now glued to a mobile device. Chick-fil-A

01:50is hoping to capitalize on that with the app, and it has the cash to do so. Last year it pocketed

01:57just over a billion dollars in profits. That'll do it for your daily briefing

02:01from the New York Stock Exchange. I'm Conway Gittins with The Street.