Category
🥇
SportsTranscript
00:00Finally, Caesar's Sportsbook, again, as soon as betting was legalized, they jumped in right
00:07away.
00:08I see they have this new online game, Caesar's Empire.
00:12Tell us more about this new game that people can play.
00:16You know, Craig, what the game does isn't even really that important for our purposes
00:21when we talk about the fact that Caesar's is leaning heavily so much into iGaming.
00:27And that's one of the things that's making it cheaper to get these sports betting customers
00:30too.
00:31They start off at casino, you throw them a bonus bet or two over on the Sportsbook, and
00:37then they're in your Sportsbook database at that point.
00:42The fact that they partnered with IGT to create a branded game with a lot of features that
00:49are popular, Craig.
00:50It has the popular lock-in feature when it's on a jackpot.
00:53So if you're in the bonus game mode, it'll lock certain features and payouts and bonuses.
01:01That's something that a lot of people like.
01:03That's going to drive traffic, honestly.
01:06And remember, we had this conversation over the summer where when BetMGM and Caesar's
01:12get their product to a point where it's almost comparable with FanDuel and DraftKings, we
01:17might have a tussle for who is going to be at the top.
01:22Because BetMGM and FanDuel, or excuse me, BetMGM and Caesar's, they have such strong
01:28rewards programs and loyalty programs built through their casino.
01:31So this is a great move for Caesar's to be taking iGaming as seriously as it is.
01:36And I think it only brings in more customers for them.