Vividye AB provides reversible colouring technology for textiles. They provide a sustainable alternative to current printing and dyeing methods.
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NewsTranscript
00:00Today, less than 1% of the textiles are recycled and more than 70% are either incinerated or
00:12ending up in landfills.
00:26We have developed a new technology to color and decolor textiles in an efficient way.
00:34So with our technology can we remove color from textiles and we do so without harming
00:40the quality of the fiber.
00:42So we are able to reapply logos, patterns or figures on textiles so the garment can
00:51be used over and over again.
00:57It's both the process of how we apply the color and also an in-house developed decoloring
01:02agent which makes us able to remove the color when we want to.
01:16So today less than 1% of the textiles are recycled and we want to up that number closer
01:20to 20% in the coming 20 years, targeting all the printed textiles in the world.