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00:00Liston Diario presenta Sunday Reflections
00:30Textual and Audiovisual during his recent presentation at the 80th General Assembly of the Inter-American Press Association, IAPA, in Córdoba, Argentina.
00:43This is the reality of our time.
00:45Today, there are more spectators than readers.
00:48A fairly homogeneous group that prefers to consume information in visual or audio formats, creating an escape from being trapped in screens reading text.
00:59While those who read a newspaper article or book must focus exclusively on that content, spectators can watch or listen to news, enjoy audiobooks, and simultaneously engage in other activities.
01:14This subtle preference reveals one of the forces driving new forms of journalism and literature.
01:20It's no surprise, then, that media outlets have shifted their focus to podcasts, videos, and live broadcasts.
01:29The annual reports from the Reuters Institute attest to this trend.
01:34In several countries, over 40% of users consume news on video platforms, while 34% of the audience prefers podcasts, and this percentage continues to grow each year.
01:49Artificial intelligence has also driven this migration, enabling media outlets to personalize content and enhance audiovisual experiences in a way that written text cannot match.
02:00This adaptation of the media to a more visual, more auditory format is what is revitalizing journalism.
02:08The digital ecosystem not only broadens the scope, but also diversifies the ways audiences engage with information.
02:17Thanks to AI, which allows for rapid and precise adaptation of content to individual tastes, journalism has become more accessible and personalized, achieving a reach beyond traditional opinion columns or printed reports.
02:34For media outlets, adapting to these new formats is not an option, but a necessity.
02:42The migration from reading to viewing reflects a profound shift in information consumption habits, a transformation we are still trying to fully understand.
02:53But one thing is clear. Today, content consumers prefer to be spectators rather than readers.
03:00Thus, the challenge for traditional journalism is not only competing with streaming platforms or social media, but also the imperative of integrating these changes to remain relevant.
03:13List and Diario presented Sunday Reflections.