Shrinkflation – when products get smaller but prices stay the same – has become a concern for shoppers, especially as Christmas approaches and brands like Cadbury are reducing the size of chocolate selection boxes. Have you noticed products getting smaller at the supermarket, and how do you feel about it?
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00:00It's just big producers of this, they're looking for profits and they're not going to give out large Mars bars now.
00:07They're all much, much smaller. I can pick any bar up and I go back a long way with different chocolate products.
00:16I'm only referring to that, but in the main, that's what, you look at a packet of crisps and they're a lot lighter now.
00:23I've got a little one-year-old and I think even buying stuff for her
00:26and kind of noticing money not going as far as it would for all of us, for all three of us.
00:33Is that something that concerns you or affects you then?
00:38Only is the bigger picture of using our money wisely. I think we're definitely much more conscious of it.
00:47Yeah, I'm always looking for getting value from money and I always look at the cost of something per 100 grams or whatever it is.
00:58So I look for what's best value.