(Adnkronos) - "Un brand come il nostro deve essere presente dove ci sono i nostri clienti e tutti i brand del settore. È l'occasione per presentare alcuni i modelli che abbiamo lanciato e qualche concept per il futuro". Con queste parole Alessandro Salimbeni, general manager di Bmw Motorrad Italia ha spiegato l'importanza per l'azienda di essere presente alla 110° edizione di Eicma, l’Esposizione Internazionale Ciclo Motociclo e Accessori, ospitata nei padiglioni di Rho Fiera Milano.
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00:00It is very important for us, among other things, we are seeing in these first two days the interest and the reactions of the public in finding us.
00:14It is very important because a brand like ours must be present where there are our customers and all the brands of the sector.
00:25Among other things, it is also the occasion to present the models that we have launched and some concepts for the future of the models that we have launched.
00:35One of them is the GSR 1300 GS Adventure that we officially launched last week.
00:43As for the concept, it is the F450 GS, which is still a concept but it is a working and complete bike that will see the light next year.
00:54It is our way to enter a new segment, among other things, with an absolutely new two-cylinder engine with 48 HP and a weight of 175 kg, which also allows the use with the A2 patent.
01:11Then there is the M, S 1000 R and RR with some changes.
01:16As far as the M is concerned, with an engine up to 218 HP, we reach a very interesting and very high level.
01:27So the point is to be present where there are our customers and also with the opportunity to present new products.