Birkin bags are hard to get, and two Californians have taken matters into their own hands by suing Hermès, claiming it was being “anti-competitive.”
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00:00Birkin bags are a luxury good that can't just be bought.
00:03The elusiveness around owning one of its bags has been instrumental in the French company's
00:08elite status in the luxury market.
00:10And two Californians are over the will-they-won't-they of trying to score a bag
00:14and sued the company in October.
00:16The lawsuit claims customers are being coerced into purchasing goods in order
00:20to increase their chances of buying a Birkin and says Hermès is being anti-competitive.