It's In The Game: Madden NFL is coming to Prime Video November 26.
It’s one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened… Now, 36 years after the first game's release, EA SPORTS gives viewers unprecedented access to the makers of game that changed the game, and our culture too.
It’s one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened… Now, 36 years after the first game's release, EA SPORTS gives viewers unprecedented access to the makers of game that changed the game, and our culture too.
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TVTranscript
00:00It's one of the best-sellers in video game history.
00:06Welcome to John Madden football.
00:07It's in the game.
00:08It's in the game.
00:09It's in the game.
00:10I give them to you, baby, it's in the game.
00:13This was a piece of culture, it wasn't just a video game.
00:16I'm one of these guys who got into football through Madden.
00:19My first dream was trying to make it to the league, so I'm kind of living my athletic
00:22dreams through this game.
00:23They want to know what it's like to be Troy Aikman, I'm going to play Troy Aikman.
00:26Some of the best players to ever play have graced the cover of Madden.
00:30But we were starting in complete chaos.
00:32We weren't seeing progress.
00:35Most of us at EA wondered if the game would ever get finished.
00:38We just didn't think that would amount to anything.
00:40Bam, doink, and boom.
00:42We needed some firepower.
00:43X-Wing defense!
00:44John Madden was the man.
00:47Coach Madden was ready to completely change the game.
00:49But I remember John saying, don't do anything to screw up my name.
00:54We walked in, looked at the demo, and said, what is that?
00:58We were very close to the deadline.
00:59Do we have what it takes to make a hit?
01:01For John, it had to be authentic.
01:03If I'm going to be part of it, it has to be pro, it has to be realistic.
01:07This changed all of gaming.
01:09It was competition coming from every angle.
01:12It's impossible to stay on top.
01:15Madden's in real trouble.
01:16We needed some gambles.
01:20Offensive plays, defensive plays, everything authentic in the game.
01:24The clock is ticking, and we didn't have an agreement with the NFL.
01:27How is somebody nine points better than me?
01:30Every year, it's the same thing!
01:32Who gave me this rate?
01:33Probably some computer scientist geek.
01:36I have the credibility to critique those and let them know why they are where they are.
01:41Signing a contract, being drafted, these are all big things.
01:44But another big thing is getting in the game.
01:46When I was a kid, everybody loved it.
01:48It didn't matter if you were a sports gamer or not.
01:50That's the goal.
01:52I remember talking to the kids who weren't really into sports.
01:54We would like connect on things that normally we wouldn't connect on.
01:58The joy and the fun of the first time you played Madden with your friend.
02:03We have to pay homage to that.
02:06That's a magic thing.
02:09Players look at Madden as a reflection of who they are.
02:12Touchdown for Tyree!
02:15You can learn everything from playing a video game.
02:19We're on top every year.
02:21It's going to get bigger and bigger.
02:24It's in the game.