(Adnkronos) - "Si tratta del primo flagship in Europa e abbiamo scelto Roma come piazza assolutamente prioritaria. Per noi, Roma è strategica sia come gruppo Percassi che per Starbucks, perché ha un potenziale incredibile, anche in vista del Giubileo del 2025”. Sono le parole di Matteo Morandi, Ad di Percassi Retail, licenziatario esclusivo del marchio Starbucks in Italia, in occasione dell’apertura del primo flagship store di della multinazionale in Italia, ispirato al nuovo concetto “Where Coffee Meets Art”, a Roma, in Piazza San Silvestro.
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00:00It is a fundamental opening, we are talking about the first flagship in Europe and we have obviously chosen Rome as the absolute priority square.
00:13It is the seventh shop that we open in Rome, we have almost 200 employees in the city of Rome.
00:19For us, Rome is a strategic city, both as a group of cashiers and at the level of Starbucks Mondo,
00:25which obviously considers Rome one of the most beautiful cities in the world, but which actually has incredible potential,
00:32also in anticipation of 2025 with the advent of the Jubilee.
00:37Here we are talking about a shop of about 1,000 square meters, we have almost 60 employees,
00:45so this is very important for us because as a group we care a lot about our boys and girls who work for us.
00:52We have a nice goal, which is to be able to serve 1,000 customers a day,
00:57so that means more than 350,000 customers in one year.
01:02We are open 365 days a year from 7 to 21, so it is really an ambitious project,
01:08but on which we believe there are really important prospects.
01:13This is a unique format, as I said, in Europe,
01:16obviously we have an exceptional offer of coffee in terms of quality,
01:22there are unique coffee fragrances and we also have an offer related to the world of food, very Italian.
01:29For example, here we sell a tiramisu, which has all been made with Italian products,
01:33and also a gelato-level affogato, which we made together with a gelato shop that has three Michelin stars.
01:41We are trying to raise the quality level, which is already very high, but in Rome we have done something super special.
02:11For more information visit www.maribor2012.org
02:41www.maribor2012.org