During the Covid lockdown, Jasmeen Kaur captivated a global audience by showcasing her designs on Instagram Live. Her catchy tagline, “So beautiful. So elegant. Just looking like a wow,” quickly went viral, skyrocketing her brand Design Machine allowing her to open more stores and fulfill thousands of orders per day.
Director
Keshia Hannam
Producers
Aliya Khan
Editor
The Third Place Creative
Director of Photography
Sheldon Ian Healy
Editor-in-Chief
Keshia Hannam
Producer
Catherine T. Nguyen
Post Production Coordinator
Skolastika Lupitawina
Additional Music by
Mystic Flute - Dance with Gods
Special Thanks
Payal Khandwala
WhatsApp Business
Director
Keshia Hannam
Producers
Aliya Khan
Editor
The Third Place Creative
Director of Photography
Sheldon Ian Healy
Editor-in-Chief
Keshia Hannam
Producer
Catherine T. Nguyen
Post Production Coordinator
Skolastika Lupitawina
Additional Music by
Mystic Flute - Dance with Gods
Special Thanks
Payal Khandwala
WhatsApp Business
Category
🗞
NewsTranscript
00:00Jasmeen Kaur.
00:01Hi.
00:01Yay!
00:02Yay!
00:02Yay!
00:03So beautiful.
00:04So elegant.
00:05You're just looking like a wow.
00:07I didn't even know that my tagline,
00:10so beautiful, so elegant, just looking like a wow,
00:13would become so famous that the whole world would know about Jasmeen.
00:18My name is Jasmeen Kaur and my firm's name is Design Machine.
00:22My name is Inderjit Singh.
00:24Jasmeen is my wife.
00:25We are both together in the same business.
00:27He has always supported me in my life.
00:30He helped me a lot and handed over his store to me.
00:34So when Corona came,
00:36we had to close the store because of the lockdown.
00:39So I told my husband,
00:41let's do this,
00:42I'll go inside the store
00:44and I'll go inside and do the lives.
00:46I'll show you the designing,
00:48people will be very impressed
00:49and we'll sit at home and shop.
00:50So we started coming live,
00:52like Madam came live on Instagram.
00:54What happens is,
00:55in the beginning,
00:56a lot of people don't accept it.
00:57There are hate speeches,
00:59a lot of people abuse us.
01:00You're a girl,
01:01you're showing your clothes online.
01:03People used to say,
01:04her husband doesn't say anything.
01:05So I said,
01:06he's my backbone.
01:07Slowly, slowly,
01:08I got so much work,
01:10night and day.
01:11Where I used to get 50 packages,
01:12now it's 100, 200,
01:141000 packages a day.
01:16I opened my third store,
01:18which is a big store,
01:20because of that rush.
01:21People think,
01:22only gents work,
01:23not ladies.
01:24But I feel,
01:25ladies should also work.
01:27If gents are working,
01:28then why not ladies?