A group of influencers are facing backlash after a recent influencer trip to China with Shein.
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00:00Xi'an invited a group of influencers to tour one of their factories in China,
00:04but we need to talk about the backlash the group has received following their visit.
00:08The fast fashion giant has previously been accused of environmental harm and labor law violations,
00:13so many have seen this influencer trip as an effort to reframe their public image.
00:17The six invited content creators were taken to the Xi'an Innovation Factory,
00:21which appeared to be a standard working environment. The group posted positive
00:24accounts of the trip, calling the previous violations, quote, rumors and misinformation.
00:29Many of the influencers were met with criticism by their followers,
00:32saying they only saw a model factory and just one of 6,000 Xi'an uses across China.
00:37Producers for the 2022 documentary Untold Inside the Xi'an Machine went undercover
00:42in another Xi'an factory and found staff working 18-hour workdays for only 4 cents per hour.
00:47Xi'an addressed the backlash on Instagram, saying, quote,
00:50There is no room for bullying and hate, and Xi'an stands by each influencer and designer.
00:54We look forward to continuing to provide more transparency around our business model and operations.