Happy Barbenheimer day, to all that celebrate!
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00:00Today marks the start of this year's most anticipated cinematic showdown.
00:04So we need to talk about the phenomenon known as Barbenheimer.
00:07Retta Gerwig's Barbie and Christopher Nolan's Oppenheimer have finally arrived in theaters after more than a year-long
00:13build-up of memes and marketing that has playfully pitted the two movies against each other.
00:17It all started last year when it was announced that the two films would be released on the same day, with Twitter instantly pointing out
00:23the light and dark nature of the two. From posters, to t-shirts, to electoral maps,
00:28Barbenheimer quickly became known as the movie event of the year.
00:31The cast of both films have been supportive of each other, with Margot Robbie saying she thinks it's the perfect double bill.
00:36Quote, it's like having a steak dinner than an ice cream sundae for dessert.
00:40I want both. According to the National Association of Theater Owners, more than
00:44200,000 moviegoers are seeing both Barbie and Oppenheimer on the same day.
00:48Discussions on how to do the double feature the right way have also flooded the internet. All of this fanfare has only added to the
00:54extensive marketing efforts of the films, notably Barbie, which has seemingly collaborated with every brand imaginable.
01:00Barbie is expected to generate around 100 million dollars domestically over the weekend, and Oppenheimer is expected to rake in 50 million.
01:07Both films have debuted to widespread critical acclaim, both clocking in around 90% on Rotten Tomatoes.
01:13So when it comes to Bomb vs. Bombshell, which way will you be heading?