Dior has renewed their partnership with Johnny Depp for a *very* high price …
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00:00Johnny Depp has just signed the biggest men's fragrance deal in history. Dior reaffirmed their
00:04relationship with Depp by offering a three-year partnership valued at upwards of $20 million.
00:10This surpasses Robert Pattinson's $12 million deal, which was also with Dior.
00:14Typically, celebrity fragrance endorsements pull in around $2-4 million per year,
00:19according to Variety. Depp has served as the face of Dior Sauvage since 2015.
00:23The luxury fashion house faced pressure to drop Depp in 2020 when a UK court ruled against him
00:28in a suit against The Sun for describing him as an abuser against Amber Heard. But last year,
00:33after the outcome of his highly-publicized defamation trial with Heard, Dior Sauvage
00:37sales skyrocketed. LVMH CEO Bernard Arnold cited the image of Johnny Depp as one of
00:42the main reasons the cologne has been such a success.