Every June, rainbow logos, clothes, and packaging flood the market for #PrideMonth .... Here's why members of the LGBTQ+ community are calling out this trend of "rainbow capitalism."
Category
🗞
NewsTranscript
00:00It's the time of year for pride, and you know what that means.
00:03Corporate rainbow logos. Everywhere.
00:06♪♪
00:18I think I'd rather you just call me a slur.
00:21♪♪
00:25Rainbow capitalism is this extreme commercialization
00:29and commercial exploitation of the queer identity.
00:32When you have an organization like a large bank,
00:37say J.P. Morgan, then get to appear as a benevolent
00:42and fun and reaffirming and supportive organization,
00:46that helps their image.
00:48♪♪
01:03Zero?
01:04♪♪
01:24If you still want to paint your corporate logo rainbow colors, fine.
01:27Number one, you have to have pulled out of all states
01:30that have passed anti-LGBTQ and anti-trans legislation.
01:33So no more offices in states like Texas and Alabama.
01:36Number two, you have to have ended all donations
01:39to anti-trans and anti-LGBTQ politicians.
01:41Have you noticed that there's plenty of companies
01:44that didn't really say a darn thing about the
01:47don't say gay bill in Florida,
01:49yet all have beautiful pride merchandise
01:53all dropping right now.
01:55So just remember to support those that support us.
01:59Thanks. Have a great day.
02:01♪♪
02:10Hi, gay. Happy Pride Month.
02:13We are sashaying away with deals.
02:15We love gay, and it's awesome.
02:18We also make candles now.
02:20Wouldn't a candle be nice for gay stuff?
02:22Immediately obsessed that somebody decided to throw
02:24a derogatory word on a shirt for Pride Month.
02:26I want to say the design here is lacking,
02:28but honestly it would probably feel worse
02:30if they'd actually put effort into this.
02:32Of course, we've got the pronoun T-shirt
02:34for my favorite demographic of people
02:36who use all pronouns and then the plural us.
02:38This was a protest slogan used during the AIDS crisis,
02:40and the fact that Target is just going to slap that
02:42on a shirt and sell it for profit to millions of people.
02:45Ugh!
02:47I can confirm you are not having a stroke.
02:49This is $110 for a wearable version of the rug
02:53from your kindergarten classroom.
02:55So impactful. This will haunt my dreams.
03:00If you're a small business and you want to support
03:04the community, that's great, but it needs to be said.
03:07If you are not a member of the LGBTQIA plus community
03:11and you are selling Pride products for a profit,
03:14especially, especially if you're only doing so
03:17around Pride Month, you are participating
03:19in rainbow capitalism.
03:22Do you know how amazing it is for kids
03:24to be able to go into these stores
03:26and see themselves represented,
03:28even if just for a month?
03:30My favorite part of rainbow capitalism
03:32is every June on Facebook watching all the brands
03:36and sports teams and TV shows, etc.
03:40change their icons, and then you read the comments
03:43and the bigots are just losing their minds.
03:47change their icons, and then you read the comments
03:50and the bigots are just losing their minds.