It's Bama Rush week again, when college girls get ready to pledge their Alabama sororities. Here's why people can't get enough of it …
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00:00Rush, Day 5, OOTD, my earrings came from Allie Lance, my necklace is Michael Kors.
00:06Hi, I'm Ashley and my dress is from Lavish.
00:09Good morning!
00:11Okay, that was so fake. I'm sorry. Okay, good morning.
00:23It is literally more serious than the NFL draft.
00:26This is my get a rush pin.
00:29Hi, I'm Katie. My dress is from Hello Molly.
00:32My necklace is repurposed. My hoops are from TJ Maxx.
00:37I mean, girls have been doing this for years.
00:40This is pretty normal for how everyone gets ready for Rush and how everyone conducts it.
00:45I think the only difference is that, you know, it happened to trend on TikTok.
00:50You need to take better content, better TikToks, better photos, and you have better outfits than all of the other houses.
00:57And you need to be posting every day so much.
01:01Honestly, the first thing that popped into my mind was, these girls look happy, must be nice.
01:09I don't know how I got on sorority Rush TikTok, but I never want to leave.
01:13Okay, I thought Olympics Tokyo 2020 was serious. No, Bama 2021?
01:19Puts them Olympic athletes to shame.
01:21I love the Alabama sorority girls.
01:24I know they're on everyone's TikTok, but every morning I wake up and it's just, hey y'all, Rush day three.
01:31I just think it's, it's easy overall to be captivated by the whole process.
01:35Rush in itself is also called sorority recruitment.
01:40The process in which potential new members called PNMs participate in, in order to join a sorority.
01:48It takes about a week and it usually consists of several rounds over that week.
01:53You know, it's a special week. It's an important week to a lot of people.
01:56Everyone's trying to make their best impression.
01:59And everyone is shopping months in advance for these outfits.
02:04My shoes are Steve Madden.
02:06My shoes are Steve Madden.
02:08My shoes are from Vince Camuto.
02:10So my tiaras from my Miss Alabama pageant, in case they didn't read my rec letters, I just wanted to make sure they knew I won.
02:24We have to have the skirt from Pants Store, downtown Tuscaloosa, classic.
02:30Shirt, Amazon, Pants, just had to do it to them.
02:35Sheen, Sheen, dead grandma jewelry.
02:38This bag is actually from Etsy from this little creator.
02:41I got it for about $375.
02:44I am not on Alabama Rush Chalk.
02:46I am on people making fun of Alabama Rush Chalk.
02:50I have no context for any of these jokes.
02:53I'm just laughing. Keep them coming.
03:09For the most part, all of the sororities at Bama were, you know, flattered by the attention.
03:16And, you know, just as surprised that the rest of the world cared as the rest of the world was surprised at what was going on, you know, at Bama recruitment.
03:26Rush sorority recruitment in itself is fascinating.
03:30It's a crazy competitive process, especially here in the South.
03:35And, you know, there's not a lot of information available out there about it and how it works behind the scenes.
03:50Organizations founded on being exclusionary can never be inclusive.
03:55There are organizations that do not desegregate until 2013.
03:59Greek class is inherently classless because it costs so much money to be a part of it.
04:03Black members are 300 percent more likely to sexually assault someone.
04:06This is not isolated to below the Mason-Dixon line.
04:08And I really want people to acknowledge that privilege because I think we love to say that because of the South's history, these things exist only in those regions.
04:18But that is completely and objectively false.
04:21So to me, really, the question is not how do we integrate and make these places diverse?
04:25It's how do we break apart these structures at universities to make universities more welcoming?