From the ingredients to the science, Skinn by Titan, brought together Mira Kapoor and a leading Master Perfumer Ilias Ermenedis to unveil the secrets of fragrances. #NotesFromAPerfumer #SKINNByTitan
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CreativityTranscript
00:00Does it make you feel sexy?
00:01Does it make you feel happy?
00:03Does it make you feel pretty?
00:04Are you wondering what can make you feel all these things?
00:07Sometimes, it's all about the right fragrance.
00:10Let's have a whiff.
00:11While India has a rich olfactory history,
00:13with Ittar and incense dating back thousands of years,
00:16the world's best-selling fragrances have always been made by international brands.
00:20So, Indians have struggled to get world-class perfumes that are custom-made to their taste.
00:25To change this, one of the country's leading fragrance brands,
00:28Skin by Titan, partnered with master perfumers.
00:31Meera Kapoor recently sat down with principal perfumer Ilyas Armenidis,
00:35the man behind the brand's latest Nora range, to understand their inspiration.
00:39They both are inspired by flowers that are loved by Indian women.
00:44One is jasmine and tuberose, and we put the sexy with ambrox,
00:48and then the other one is rose and ilang-ilang, and we put the sexy through musk.
00:54But what exactly makes a perfume special?
00:57Rule number one, it has to smell good.
00:59But then you have many parameters that make a fragrance a success.
01:05It has to have sillage, aura.
01:07It has to have diffusion.
01:09It has to have projection.
01:11Is it art?
01:12Is it chemistry?
01:13What is it?
01:14Definitely agriculture and chemistry.
01:19But also, we discuss creative process,
01:20and I always say that I feel like an artist in residence.
01:24So, the answer is, it's alchemy.
01:26That's a lovely way to put it.