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00:00It's a rice that's getting tastier with the advances of technology and time.
00:07Have you noticed?
00:09Compared to the past, modern vegetables have become too delicious.
00:14For example, in the Showa era,
00:16tomatoes, which were blue-smelling and sour,
00:20have become popular and evolved.
00:23Super Tomatoes, which boast a monster-level sweetness, have been born.
00:29Let's go straight to the Showa era.
00:31What did old tomatoes taste like?
00:34In the old days, tomatoes were sour.
00:38They were blue-smelling.
00:40I hated them.
00:42I didn't like my mom's tomatoes.
00:45It's the Showa era.
00:48When asked about tomatoes in the Showa era,
00:50many people said they were tomatoes.
00:53On the other hand, when asked about tomatoes in the Reiwa era,
00:56I like tomatoes because they're delicious,
00:59and they're similar to fruits.
01:02I think tomatoes are sweet these days.
01:04I haven't eaten anything that's that sour.
01:07Why is the taste of tomatoes so different in each generation?
01:13The reason why the Showa era felt that tomatoes were blue-smelling and sour.
01:19What should we hide?
01:23They were harvested before ripening.
01:27That's all?
01:31In the first place, when tomatoes are ripened, they become sweet,
01:34but the fruits become soft,
01:36and they often crumble during transportation.
01:41Therefore, we had no choice but to harvest hard and blue tomatoes before ripening.
01:48The blue-smelling and sour tomatoes were lined up in the supermarket.
01:52It's pitch black now.
01:54In this situation, Takin Shubyo, the maker of Shinise Shubyo, took the lead.
02:00After 13 years of research,
02:02in 1983, a new tomato was developed to solve this problem.
02:081983?
02:10This is Momotaro, as you all know.
02:17Momotaro doesn't just solve the transportation problem of tomatoes,
02:21which are too soft even after ripening.
02:26In order to harvest after ripening,
02:28he succeeded in extracting the original sweetness of tomatoes.
02:33It's a big hit that it's about 1.2 times sweeter than conventional products.
02:40It's sweet just by raising one tomato.
02:42When the rumor spread, it was also covered in the newspaper.
02:46Momotaro became very popular.
02:49Then, people from all over the country started to...
02:53I'll make a sweeter tomato.
02:55I can make it sweeter.
02:57...started to...
02:59...enter the era of high-sugar tomatoes.
03:03Recently, people go to supermarkets.
03:06Is there anything that you can't see in the supermarket?
03:11Vegetables?
03:12Yes, the letters next to vegetables.
03:14Toad.
03:16Oh, I see.
03:18Recently, tomatoes have become so sweet that it's called the Toad War.
03:26Then, what kind of high-sugar tomatoes are born?
03:31I asked Professor Nakano of Chiba University, the first person in tomato research.
03:37One is...
03:39You may have heard of Amela tomato.
03:43The representative of Shizuoka Prefecture, Amela tomato.
03:47It's a very sweet tomato.
03:49It's said that the sugar content is 8 to 9.
03:54Mr. Takuya Kimura tried Amela tomato on a TV show.
03:59He was impressed by its sweetness.
04:04By the way, the origin of the name comes from the dialect of Shizuoka, which means sweet.
04:11In addition, he thought that Amela tomato was sweeter.
04:18The sweetness of Amela tomato is said to be as sweet as a strawberry.
04:22The representative of Gunma Prefecture, Brix9.
04:25It's like the name of a horse.
04:28In this way, the battle to increase the sugar content of tomatoes for more than 40 years continues.
04:36In the meantime, a mysterious mini tomato was made in Chiba Prefecture.
04:42Chiba?
04:43What is it?
04:46What's this?
04:47The box is amazing.
04:48The box is amazing.
04:49Grand Queen.
04:52This girl is amazing.
04:53Grand Queen.
04:54This sugar content is said to be the key to the mini tomato world.
04:58This is amazing.
04:5913 degrees.
05:0113 degrees?
05:02The sweetness is said to be the queen of tropical fruits.
05:09In addition, it costs about 430 yen per grain.
05:13It's quite expensive.
05:15Is it 430 yen?
05:17The shocking sweetness is a hot topic, and many people want to buy it.
05:21How much is it?
05:23It's so popular that even if you order it now, it will arrive in the spring of next year.
05:28It's a little expensive for an important person.
05:30In order to find out the secret of the popular tomato, which is so expensive that you want to eat it even if you wait,
05:36she sneaked into the farm of the Grand Queen.
05:41Then...
05:43What's wrong?
05:45There's something.
05:47There's a bee.
05:49A bee?
05:50A bee is flying.
05:52It's at home.
05:54It's at home?
05:56In order to fertilize the flowers of mini tomatoes in a more natural way,
06:01she raises hundreds of round flower bees.
06:04In addition, she also manages the air conditioner, which costs millions of yen for perfect temperature management.
06:11In this way, the mini tomatoes, which were raised with a lot of effort and money,
06:16are shipped all over the country as Grand Queens.
06:20At last!
06:22There's a tough gate at the end.
06:25Here it is.
06:26Size?
06:27I think this machine is amazing.
06:29What is this?
06:30It looks like a rolling sushi roll.
06:36The newly harvested mini tomatoes are sucked into the machine one by one.
06:42What the hell is this?
06:44What?
06:45What should we hide?
06:47That is...
06:49We're going to separate the sugar levels one by one.
06:53This is a machine that measures sugar levels.
06:58Just by applying a special light that reacts to the sugar, which is called a near infrared light,
07:04it measures the sugar level of the tomatoes in an instant.
07:09The tomatoes are sorted according to the sugar level.
07:14It's an audition.
07:15An audition?
07:16It's ranked.
07:17Here's the sugar level.
07:18It's not something that comes out easily.
07:22It's not coming out.
07:23It's not coming out.
07:24It's not coming out.
07:27Will the sugar level 13 come out?
07:30It's about 10.
07:33Then...
07:35It's not enough.
07:38It came out!
07:39It came out!
07:40It came out!
07:41It came out!
07:42It's in the sugar level 13 basket!
07:45It's a high probability.
07:46There is also a 13 on the sugar level display screen.
07:51Only one of the 344 tomatoes that were harvested that day came out.
07:58That's bad.
08:00In addition, the color and gloss of the tomatoes are selected.
08:04Only the selected mini tomatoes can be selected as the highest grade brand queen.
08:11That's expensive.
08:12It's expensive.
08:13That's amazing.
08:14That's amazing.
08:15The probability of the highest grade is the same as the number of mini tomatoes harvested.
08:23I don't know how to use it.
08:25So this time, we have prepared a special special special program in the studio.
08:31I want to eat it.
08:32Enjoy the taste of miracles!
08:35Really?
08:36I'm happy!
08:37I'm going to eat it.
08:40Here you go.
08:41That's a lot.
08:43If the owner doesn't come, we can't bring it.
08:45That much?
08:47I can't buy it right now.
08:49It's free. There are only two.
08:51Two?
08:53Let's play rock-paper-scissors.
08:55Of course I'll go in.
08:57I haven't seen that in a long time.
08:59I'll go with rock at first.
09:01No one has ever eaten it.
09:03Rock at first.
09:05Rock-paper-scissors.
09:07Rock is hard.
09:09Rock is hard.
09:11Rock is hard.
09:13Rock is hard.
09:15I'll go with rock.
09:17Five people.
09:19Rock at first.
09:21Rock-paper-scissors.
09:23Rock is hard.
09:25I want to win.
09:27I can't lose alone.
09:29I'll go.
09:31Rock at first.
09:33Rock-paper-scissors.
09:35Rock is hard.
09:37Beautiful.
09:39Two people.
09:41This is 430 yen.
09:43This is a very expensive mini tomato.
09:45This is a very expensive mini tomato.
09:47This is a very expensive mini tomato.
09:49This is small.
09:51This is smaller than I thought.
09:53This is 430 yen.
09:55I'll eat this.
10:03This is not a tomato.
10:05This is sweet like a tomato.
10:07This is not a tomato.
10:09This is sweet.
10:11This is sweet.
10:13This is sour.
10:15This is sweet.
10:17This is sweet.
10:19This is sweet.
10:21Do you smell the tomato?
10:23No.
10:25But,
10:27But,
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13:21Lettuce?
13:22Yes.
13:23It was so good.
13:26It's been a while since I went to the window and said,
13:28It's so good!
13:30I'm not sure if the dressing was good or the salad,
13:34but it was so good.
13:36How about you, Mr. Oda?
13:37The only thing I didn't have in the Showa era was broccoli.
13:41That's true.
13:42I didn't have broccoli.
13:43What?
13:44He didn't have broccoli.
13:45He didn't have broccoli.
13:46That's true.
13:47He didn't have broccoli.
13:48He didn't have salad.
13:50How about you, Mr. Oda?
13:51I'm sure there are many differences between the Showa and Fujiwara generations.
13:56In the old days, people used to eat brown rice.
14:00Now, brown rice is considered to be good for the body.
14:05In the old days, people didn't eat brown rice.
14:07Can I say something?
14:08We don't eat brown rice.
14:10We didn't grow up eating brown rice.
14:13We eat white rice.
14:15We were poor.
14:17The vegetables are getting too delicious.
14:20Next, let's talk about bell peppers.
14:23It was a staple of vegetables that Showa children hated.
14:27But now, it's said that Showa children are eating it a lot.
14:32Let's ask Showa people about bell peppers.
14:38It's bitter.
14:41I can't eat it.
14:44I can't eat bell peppers.
14:46I can't go out to play in the afternoon.
14:49I cry and leave it.
14:51It's bitter.
14:53It's bitter.
14:55I tried to cut it into small pieces like ginger.
14:59It's not good.
15:00It's bitter even for the meat around it.
15:03I'll take it out.
15:04There were many children who ate it carefully like this.
15:11I still hate it.
15:13I can't eat bell peppers.
15:16I can't eat bell peppers and bell peppers.
15:18Recently, bell peppers have become delicious.
15:21There is a data that shows the ranking of vegetables that children hate.
15:24Please look at this.
15:25Bell peppers are in 6th place.
15:27However, it is in 5th place.
15:30It's bitter.
15:32It's bitter.
15:34There was no citizenship until now.
15:36When I was a child, I ate bell peppers in Okinawa.
15:40I didn't eat bell peppers in Kanto and Kansai.
15:43I didn't eat bell peppers at the table.
15:45The taste of bell peppers is much better than when I was a child.
15:48Is it because my taste buds have grown up?
15:50Or is it because bell peppers are delicious?
15:53Let's find out why bell peppers are far from the top of the ranking of vegetables that children hate.
16:03There is information that two new types of bell peppers are spreading all over the world.
16:12The first is a bell pepper that even children are excited about.
16:15This is a bell pepper that has lost the unpleasant taste of bell peppers.
16:21In the survey at the beginning of the release, more than 90% of housewives answered that they wanted to buy it for their children.
16:27This bell pepper.
16:29In fact, this bell pepper was eaten by a girl who was not good at bell peppers.
16:34This is a bell pepper, isn't it?
16:36Can I eat this?
16:38I don't want to eat this.
16:42This is delicious.
16:44Is this really delicious?
16:46This is delicious.
16:48It's a little bitter.
16:50It's bitter, isn't it?
16:52This revolutionary bell pepper has reduced children's hatred of bell peppers.
16:57What should I hide?
16:59That is.
17:04Children's bell peppers.
17:06It's in that shape.
17:08The level of bitterness is about one-tenth of that of conventional bell peppers.
17:14Is this a bell pepper?
17:16In addition, vitamin C is about 1.5 times and nutritious.
17:20This is better.
17:22But it's not bitter, but it's nutritious.
17:25How did such a dreamy bell pepper come to be?
17:29At TAKIN SHUBYO, a Shinise Shubyo manufacturer founded in the Edo period,
17:34we met Mr. Shimakoshi, the father of children's bell peppers.
17:39Actually, about 20 years ago, I found a bell pepper that wasn't spicy or bitter at all.
17:48Bell pepper?
17:50The shape is a bell pepper.
17:52First of all, bell peppers are a type of bell pepper that has been modified to remove spiciness.
17:59If you can get rid of spiciness, you should be able to get rid of bitterness.
18:03From this idea, the development of this child's bell pepper began.
18:09The research team was established and continued to develop for many years.
18:15After 10 years of research, the child's bell pepper was born.
18:20I think it's like a dream to make a bell pepper that doesn't have bitterness.
18:29By the way, Mr. Shimakoshi's favorite cooking method is a simple style of baking and sprinkling salt and pepper.
18:37It's a child's bell pepper, but it's perfect for a drink.
18:42Oh, this looks good.
18:44It looks delicious.
18:46The second new bell pepper in Reiwa is a super bell pepper that has become a hot topic for farmers all over the country and Japan for the first time in the world.
18:56This bell pepper is said to be produced by farmers all over the country, who are fascinated by its extraordinary characteristics.
19:05Let's go to the supermarket where the bell pepper is sold.
19:10It's in the supermarket.
19:16Wow, it's getting more and more popular.
19:18The bell pepper is put in the shopping basket one after another.
19:23I always buy this. You should buy it.
19:27It's very easy to use for cooking.
19:31In fact, this is a bell pepper that was first commercialized in the world by a certain technological innovation.
19:40What kind of bell pepper is it?
19:43Let's ask the farmer.
19:46I heard that the world's first special bell pepper is made here.
19:54This is it.
19:55Oh, that's it.
19:57It looks normal.
19:59It looks like a bell pepper that can be found anywhere.
20:03Is it seedless?
20:05Here's the problem.
20:08Mr. Uchimura, do you know why this is the world's first bell pepper?
20:14It's very easy to cut with a knife.
20:19It was easy to cut in the past, too.
20:22I'll tell you the answer.
20:24Mr. Uchimura, come here.
20:25What are you hiding?
20:27That's it.
20:29Really?
20:31There's no seed.
20:33It's a professional job.
20:36Speaking of bell peppers, there are a lot of seeds in them.
20:41This is the world's first bell pepper that has no seeds.
20:45It's called seedless bell pepper.
20:50This technology was developed by Mr. Satoshi Ito, a master of bell peppers.
21:00It all started 27 years ago.
21:05Mr. Ito noticed something strange when he was observing bell peppers at work.
21:12I found a basket of bell peppers without seeds.
21:16I thought it was very rare.
21:20If this bell pepper, which was made by chance in the natural world, can be artificially produced,
21:26it may be able to commercialize the world's first seedless bell pepper.
21:32That's what he thought and started development.
21:36However, the development was a series of failures.
21:41I asked my wife to use it for cooking.
21:46Bell peppers at home.
21:48The program has changed.
21:51He failed to develop it and ate bell peppers.
21:56It's been 11 years since he repeated this.
22:01Mr. Ito bought more than 100 kinds of bell peppers.
22:06He succeeded in commercializing the world's first seedless bell pepper.
22:12It's amazing.
22:15Mr. Ito, a master of bell peppers, had a good influence.
22:22At the food processing factory, the cost of human labor was reduced by reducing the time to pick up bell peppers by hand.
22:31It is also noted that it is environmentally friendly because it does not produce waste.
22:37In addition, it is very popular that it is easy to pick up bell peppers at home because there is no time to pick up seeds.
22:45Is it delicious?
22:48It's not bitter, and even children can eat it.
22:53It may be the day when bell peppers will be chosen by children's favorite vegetables.
22:59I didn't give up.
23:01Both teams are great.
23:04I didn't give up.
23:06Many people have been working hard to make bell peppers delicious.
23:10However, the staff of the program found out that the effort of a famous person made the children eat bell peppers.
23:19He stood up for the children of vegetables in the future.
23:24He is a comedian who is most appreciated by farmers.
23:28What is he hiding?
23:32He is Yoshio Kojima.
23:34He is a comedian.
23:36He is a comedian.
23:38He has a good influence on children's business.
23:43He has the biggest influence on children's business.
23:47He has a big influence on children's business.
23:51By the way, Yoshio Kojima.
23:54You made a show race to promote the goodness of vegetables.
24:00You created a show race called the Vegetable One Grand Prix.
24:06It was actually held this year.
24:08All the young players will make a vegetable story and decide the winner.
24:13The prize money is 830,000 yen.
24:17If you win, you'll get about 1 million yen.
24:20Of course, a lot of young players will enter.
24:23Kojima Yoshio-san will pay for the prize money.
24:28By the way, if you win this tournament, you'll get a bonus of 83.1 kg of tomatoes.
24:36It's pretty delicious.
24:38Speaking of vegetables, Dragon Ball is very popular.
24:43Don't you think the name of the vegetable in Dragon Ball comes up a lot?
24:46Because the main character, Son Goku, what kind of person is he?
24:50Saiyan.
24:52Saiyan?
24:53Saiyan is a Saiyan who replaces vegetables.
24:56Who is the prince of the Saiyan?
24:59Vegeta.
25:00Vegeta comes from the word vegetable.
25:08Goku's brother is Radish.
25:12Broccoli is Broccoli.
25:15However, there is a vegetable with this name.
25:18Please take a look at this.
25:20Pumpkin Kuriri.
25:23It's not a love affair.
25:26It's a good relationship.
25:28It's like Anpanman.
25:31It's not as straightforward as Anpanman.
25:34Next is the food that has become so popular that it is too delicious.
25:39This is a fish that Japanese people who grew up in the island country love.
25:43Recently, an incredible transportation method has been used to deliver even a little fresh fish.
25:52The stage is a supermarket in Tsukuba City, Ibaraki Prefecture.
26:00What is the specialty of this store?
26:04Welcome.
26:08Please come in.
26:10Please come in.
26:13This is amazing.
26:15This is amazing.
26:17What is this?
26:19This is a big fish.
26:21This is a fish from Aomori Prefecture, which is more than 650 kilometers away.
26:25This is a fresh fish brought this morning.
26:30This is amazing.
26:32This is amazing.
26:34The price of tuna is cheap.
26:37Why can you provide fresh fish from Aomori Prefecture, which is far away in Ibaraki Prefecture?
26:44In order to find out the secret, we went to the fish market in Aomori Prefecture.
26:51Do you decide the fish before you start fishing?
26:55This is a flounder, flounder and squid.
26:58This is a tuna.
27:03It's 5 o'clock.
27:05I can't work.
27:07After the flounder, the fish is processed at a high speed.
27:11This is fast.
27:13Then the fish is packaged.
27:20The fish is loaded on a truck.
27:22This is a truck.
27:24So far, it's the same as normal transportation.
27:28However, it takes 8 hours from Aomori Prefecture for normal truck transportation.
27:35The time when the supermarket is crowded at 3 p.m. is not enough.
27:40This is like a bullet train.
27:42What should I do if I get it right?
27:4530 minutes from the market.
27:47What has arrived?
27:49It's a bullet train.
27:51Oh, my God.
27:53But the amazing thing is from here.
27:56The fish are brought to an unexpected place on the bullet train.
28:01This means that there is a special vehicle.
28:03That's right. There are a lot of customers.
28:06What is the super-unexpected place where fish are brought on the bullet train?
28:12What should I hide?
28:16Is there a special vehicle?
28:18There is no special vehicle.
28:20It's a passenger seat.
28:23Fresh fish are brought to the place where we usually stretch our legs.
28:31It is a multi-purpose transportation using the seats of the first and second cars of the bullet train.
28:38About 300 boxes were transported.
28:42I see.
28:43In other words, customers were also on the bullet train.
28:45That's right.
28:46Customers were on the third and second cars.
28:50Fresh fish were on the first and second cars.
28:55Of course, there is also the transportation of freight trains.
28:59The bullet train can be shortened by about 7 hours, so it is perfect for fresh fish transportation.
29:06In addition, compared to airplanes, there is a high rate of operation even in bad weather.
29:12It is also possible to transport fish according to the scheduled time.
29:16Therefore, fresh fish can be supplied to the supermarket at 3 p.m.
29:25There are not many fish now.
29:27However, we have a service called HAKO-GIN, which carries freight trains.
29:37We are very happy that fresh fish can be transported.
29:41I see.
29:45Welcome.
29:46Fresh fish has arrived on the bullet train.
29:50Please take a look.
29:52It must be delicious.
29:53Fresh fish has just been caught on the bullet train.
29:57That's great.
29:58It's amazing.
29:59It's different to cut and stand.
30:02It takes 3 hours to come here from the site.
30:07Fresh fish is different from the tiredness of the bullet train.
30:11I want to eat it.
30:12In the near future, fresh fish can be eaten anywhere in supermarkets around the country.
30:20It's not a special vehicle.
30:22The size of the passenger seat was just right.
30:28That's right.
30:29It's just right.
30:32Did you bring fresh fish on the bullet train?
30:35Did you bring fresh fish in a good shape?
30:37I don't know.
30:38I don't know.
30:39I don't know.
30:40I don't know.
30:41In addition, a new method of farming has been developed in Tokyo.
30:51What is it?
30:55Farming on land, not sea.
30:59Farming on land?
31:00Yes.
31:01If you have a parking lot, you can farm fish.
31:10If you have a parking lot, you can farm fish.
31:14Farming on land prevents the invasion of parasites that live in the sea.
31:21In addition, you can farm fish with your smartphone.
31:24You can observe the fish with your smartphone.
31:28You can feed the fish.
31:30You can clean the fish.
31:31You can farm fish in the middle of Shibuya.
31:37In the near future, you can farm fish like this.
31:41You have to do it here.
31:43It's dangerous there.
31:46It's dangerous there.
31:48Why?
31:49However, Japanese people still have a lot of ideas to eat delicious fish.
31:56In order to make the color of the sashimi beautiful, they feed the fish with their favorite fish.
32:04Please look at the sashimi of yellowtail.
32:09What is it?
32:10Isn't it a very nice color?
32:14What is it?
32:15This is a very beautiful color.
32:21When you eat it, the meat is firm and delicious.
32:26What is this?
32:27I want you to see a good yellowtail in a good song.
32:31It looks delicious.
32:34It looks very delicious.
32:36This is a beautiful yellowtail.
32:40What is it?
32:45This is a yellowtail that I grew up eating.
32:50In addition, I investigated the problem of the number of grilled meat menus.
32:56I found a surprising truth.
32:59It's obvious.
33:02This is a beautiful yellowtail.
33:07What is a triangle?
33:10This is a triangle.
33:13In order to make the color of the sashimi beautiful, they feed the fish with their favorite fish.
33:21What is it?
33:25This is a yellowtail that I grew up eating chocolate.
33:29This is a type of yellowtail called CHOKOBURI.
33:34This is a type of yellowtail that I grew up eating.
33:38This is a type of yellowtail that I grew up eating.
33:42This is a type of yellowtail that I grew up eating.
33:47In recent years, the number of fish that I grew up eating fruits has increased.
33:52This fish has a pleasant smell.
33:55This fish grew up eating acerola.
33:59This fish is very healthy.
34:02By the way.
34:04This is an impersonator.
34:06This fish loves grapefruits.
34:09This fish eats a lot of grapefruits.
34:11This fish spends 200,000 yen a month on grapefruits.
34:15How much does this fish eat?
34:17This fish spends 200,000 yen a month on grapefruits.
34:19This fish spends 200,000 yen a month on grapefruits.
34:21Isn't that HIROMI IWASAKI?
34:23That's right.
34:33This is delicious.
34:36The next dish is YAKINIKU, which everyone loves.
34:43This looks delicious.
34:45There are about 15,000 specialty stores in Japan.
34:51This is YAKINIKU.
34:53Recently, the number of YAKINIKU shops has decreased.
34:56However, the number of YAKINIKU meat has increased rapidly.
35:01Recently, there are many types of YAKINIKU.
35:05Like this.
35:07This is a triangle.
35:10What is this?
35:13There are more than 80 types of YAKINIKU.
35:17There are many ways to cut YAKINIKU.
35:20I looked up why the number of YAKINIKU shops has increased so much.
35:24There are more than 1,000 YAKINIKU shops in Japan.
35:29Mr. MATSUUMURA, a YAKINIKU journalist, brought his favorite YAKINIKU model.
35:36This part is not used at all.
35:39The origin of YAKINIKU dates back to before the war.
35:44YAKINIKU was cheap and delicious.
35:46YAKINIKU was a part of the area where HORUMON YAKI was popular.
35:49About 80 years ago, HORUMON YAKI, which is cheap to eat, was popular with the public.
35:58In the meantime, a shop that revolutionized YAKINIKU was born in Osaka.
36:04That is.
36:06This is a restaurant that opened in 1946.
36:09At that time, YAKINIKU was difficult to distribute, so it was called the origin of YAKINIKU.
36:18At that time, YAKINIKU was difficult to get.
36:22YAKINIKU was a luxury food that could only be eaten in palaces.
36:29In the cafeteria, YAKINIKU was served as YAKINIKU.
36:35It is said that Showa stars such as HIBARI MISORA also came to YAKINIKU.
36:42At that time, YAKINIKU was only served with Kalbi and loin.
36:51Kalbi is fat around the ribs.
36:56Most of the other red meat is loin.
37:02The range of loin was very wide.
37:06This is an illustration.
37:12The most expensive parts, such as sirloin and loin, were also loin.
37:20By the way, the name loin does not refer to a specific part.
37:26The name loin means delicious meat.
37:32Then it's all loin.
37:35Kalbi and loin were the only parts of the red meat.
37:42However, due to an incident, YAKINIKU became more popular.
37:49In the 1970s, YAKINIKU became popular.
37:54What is it?
37:58It's JOJOEN.
38:01Due to an incident in JOJOEN, YAKINIKU became very popular.
38:07I'm using JOJO's song.
38:10One day, a club hostess came to the store and ordered.
38:15Kalbi is delicious, but I don't like fat, so can you cut the fat?
38:21I understand.
38:23Thanks to this hostess.
38:25The menu that the clerk cut the fat and brought.
38:32Later, JO-KAL-BI was introduced.
38:36JOJOEN was popular with the club hostess.
38:39JO-KAL-BI is said to be delicious if you don't like fat.
38:46Because of this incident, YAKINIKU was born.
38:51This is the turning point for YAKINIKU in Japan.
38:57JOJOEN.
38:59JOJOEN was born because there was no hostess.
39:06When a hostess came to the store, the meat was too hot.
39:16The way to cool the meat was to soak it in lemon juice.
39:25Because it was too hot.
39:27JOJOEN was already popular.
39:29JOJOEN was popular because it was delicious.
39:36JOJOEN was popular because it was selfish.
39:40JOJOEN has started serving ice cream and gum.
39:48JOJOEN is amazing.
39:51By the way.
39:53YAKINIKU is delicious.
39:56The YAKINIKU restaurant I go to is really delicious.
39:59JOJOEN cooks YAKINIKU for me.
40:02JOJOEN cooks YAKINIKU for me at the best timing.
40:06YAKINIKU is really delicious.
40:07But there is too much YAKINIKU.
40:09YAKINIKU is not delicious.
40:12We will definitely go together.
40:16JOJOEN was born in the 1970s.
40:20JO-KAL-BI was born.
40:24The next turning point is the 2000s.
40:29Is it the 2000s?
40:30There was a person who was particular about YAKINIKU.
40:35He increased the number of YAKINIKU menus.
40:38Is that so?
40:41JOJOEN created an opportunity to increase the number of YAKINIKU menus by more than 80.
40:45JOJOEN made a name for himself in the YAKINIKU industry with that strategy.
40:51JOJOEN opened a YAKINIKU restaurant in Ebisu.
40:57Hello.
41:00May I ask your name?
41:02My name is MATUSHITA.
41:03MATUSHITA.
41:04Nice to meet you.
41:05I heard that you are the person who created YAKINIKU.
41:09That's right.
41:10I was the first to create YAKINIKU.
41:18This is the person who increased the number of YAKINIKU menus.
41:22He is the champion MATUSHITA.
41:26This looks delicious.
41:27You can't overcook this.
41:30You can't know if it's cooked or not.
41:34Everyone overcooks this.
41:37JOJOEN is like this.
41:42MATUSHITA, who is particular about cooking, opened YAKINIKU CHAMPION in 2005.
41:49YAKINIKU is a popular restaurant for gourmet people every year.
41:53The reason is that there are many menus that have been refined since the opening of YAKINIKU.
42:01ZABUTON, TOGARASHI, and KISHOBUI can be enjoyed.
42:09ZABUTON became popular because of this strategy.
42:11ZABUTON is now 17 billion yen a year.
42:14ZABUTON is the champion of YAKINIKU.
42:18I asked this gourmet man who enjoys KISHOBUI.
42:24ZABUTON can be eaten in various places.
42:28That's right.
42:29What is this?
42:30ZABUTON.
42:34Do you know the difference between TOMO SANTO and ZABUTON?
42:37I don't know much about it, but I know it's delicious.
42:42That's right.
42:45There are many people who don't know the difference because of the large number of menus.
42:51However, if there are so many menus, the customers will be confused.
42:56Why have you increased the number of menus so far?
42:59What should I hide?
43:02I was influenced by TOMO SANTO.
43:08The reason for the increase in the number of YAKINIKU menus is the surprising past of MATSUSHITA.
43:14That's right.
43:18I went to the first store in Roppongi.
43:21He is cheeky.
43:23I gave him a cow.
43:25What?
43:31The reason for the increase in the number of YAKINIKU menus is the surprising past of MATSUSHITA.
43:38What should I hide?
43:43I was influenced by TOMO SANTO.
43:47TOMO SANTO?
43:49I used to eat sushi.
43:52The tuna is different depending on where you eat it.
43:58So I thought I should make it more detailed.
44:03I thought I could tell the difference by eating various things.
44:08That's why I started eating sushi.
44:10In sushi, you can enjoy the difference in taste between red meat, medium fatty tuna and large fatty tuna.
44:18If you replace it with beef, you can make it a business.
44:25I used beef as a menu.
44:33By the way, the idea of putting wasabi on YAKINIKU, which has become popular now, came from MATSUSHITA.
44:43That's right.
44:46The success of the strategy to increase the number of YAKINIKU menus was influenced by YAKINIKU stores all over the country.
44:54The history of YAKINIKU culture began with the birth of JOKARUBI.
44:59It is said that more than 80 types of YAKINIKU were created thanks to MATSUSHITA's success.
45:07YAKINIKU and SUSHI.
45:09The history of YAKINIKU in this country has been changed by the strategy of one man who loves both.
45:16Did you learn a lot?
45:18I was surprised because I didn't know much about YAKINIKU.
45:23By the way, a famous person gave a cow as a gift to a university in BOKO.
45:32Did you know that?
45:35He gave a cow as a gift to a university student.
45:39The identity of such a big celebrity is.
45:44What should I hide?
45:48It's SAYURI YOSHINAGA.
45:51YOSHINAGA gave a cow as a gift to Waseda University Rugby Club in BOKO.
45:57She is from Waseda University Rugby Club.
46:01YOSHINAGA said that practice is hard.
46:03I was looking forward to the day when the cow came.
46:08By the way.
46:10There is a logo of JOJOEN.
46:13The person who drew that is.
46:15What should I hide?
46:18That is.
46:21What?
46:28If you want to see this program again, please watch it on TVER.
46:33The person who designed the logo of JOJOEN is.
46:36He is a person who has a connection to that big celebrity.
46:40What should I hide?
46:42That is.
46:44He is the father of OTA.
46:48OTA's father is an interior designer.
46:51He drew the logo of JOJOEN.
46:54OTA went to the first store in Roppongi when he was a child.
47:00He is cheeky.
47:05I sometimes ask TANAKA to bring me YAKINIKU.
47:09TANAKA teases me.
47:14TANAKA is smaller than me.
47:16TANAKA is full of money.
47:20TANAKA wants to do what he has been doing for a long time.
47:24He has been doing it for a long time.
47:26Is it for this purpose?
47:28Next time.
47:29We will announce the Japanese star company that is proud of the world.
47:33The torch used in the performance.
47:36The Japanese company that saved the world tournament.