(Adnkronos) - “Avere coraggio nella realtà immobiliare significa avere il coraggio di cambiare, di lasciarsi qualcosa alle spalle, di abbracciare le nuove tecnologie, di lavorare su nuovi metodi, il coraggio di allargarsi anche agli altri, quindi adottare una certa inclusione nei confronti dei giovani, in quanto il settore immobiliare ha bisogno di maggiore perimetro, con maggiore crescita e maggiore prospettiva, quindi è necessario avere coraggio nelle piccole azioni quotidiane per scrivere il futuro”. A dirlo Gerardo Paterna, organizzatore di Sinergie, in occasione dell’evento ‘Sinergie’, svoltosi a Milano e dedicato agli agenti, ai servizi e alla tecnologia per l'immobiliare.
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00:00The courage to change, the courage to leave some things behind, to embrace new technologies,
00:11to work on new methods, the courage to expand to others, so to adopt a certain inclusion
00:18towards young people, because the real estate sector needs a greater perimeter, greater
00:26growth, greater prospect, and so it is necessary to have courage in the small daily actions
00:32to write the future.
00:33I believe that there must be a political will, this is evident, because there are some
00:40market phenomena, from short-term rent to other realities that in some way can impact
00:46but without demonizing the phenomenon itself, because you can't go against the market.
00:50It is necessary, however, that the professionals in their real estate agencies, the operators,
00:56in some way, also adopt protocols, if we want, of protection, to be able to be inclusive
01:02and not neglect any market segment, not even the most fragile one, because in any case
01:07the concept of home, of living, must somehow accompany everyone, without any discriminator.
01:13We live in a digital and technological era, but the reunion still expresses the great value
01:20of human connection, so we use all possible technologies, but to meet, to confront,
01:27it also means to open up to new ideas, it also means to strengthen those natural,
01:32spontaneous bonds, and here many real opportunities are born.