(Adnkronos) - Lanciata in occasione della Giornata nazionale racconta le storie vere di reazione e di coraggio di quanti soffrono di Parkinson
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00:00Parkinson's is not a disease, but a hundred.
00:08In addition to the tremor, which is by far the best known symptom, there are more than 40 that combine with each other in a different way and intensity in each person.
00:18It can therefore be said that today in Italy there are at least 300,000 Parkinson's, one type for each patient.
00:24In fact, they can also feel the mood, sleep and digestion.
00:28In any case, however, a point emerges, the desire to react to the disease.
00:33Thus, at the center of the new institutional campaign of the Parkinson's Italy Confederation,
00:37carried out with the non-conditioning support of Zambon, launched on the occasion of the national day dedicated to Parkinson's,
00:45there are Carla, who is dedicated to sports climbing, and Paolo, who has learned to fly everywhere with his simulator,
00:52while Valentina has become a mother and Massimiliano spreads music and new ideas on the radio.
00:58These are just a few stories of patient reactions that testify to how Parkinson's is a disease,
01:04which is 100 diseases and which inspire the campaign, the advertising subjects and the social spotlight that will go on in 2025 with the voices of Claudio Bisio and Lella Costa.
01:15The great complexity of Parkinson's is in fact underestimated by most people,
01:19underlines Giangi Milesi, President of the Parkinson's Italy Confederation.
01:24One of the prejudices surrounding Parkinson's is that Parkinson's is a disease of the elderly and tremor.
01:31Instead, it has so many faces that we want to highlight,
01:35because the more competence, knowledge of the disease, the more there is the possibility of doing an early diagnosis.
01:43What we can see is that there are many cases in which a correct exarterial, we even call it pharmacological care,
01:55supported by lifestyles, which are lifestyles that are good for everyone, among other things,
02:02so food, sleep, movement, sports activity.
02:09If we can keep an eye on all these aspects, including interest, including preventing Parkinson's from closing us in an isolated corner,
02:23life will be extended and it could even surprise us.
02:29What we are also interested in highlighting with this campaign is the possibility of reacting to pain, to suffering, with initiative, with generative activities.
02:43We have many stories of people who, by reacting to the disease, discover qualities and manage to be more creative.
02:53Parkinson's is the fastest growing neurodegenerative disease, with a prevalence that has doubled in the last 25 years
03:00and is characterized by a multiplicity of symptoms ranging from muscle rigidity to slowness and restlessness,
03:07up to effects on mood, sleep, digestion, skin and smell.
03:12Although it generally arises after the age of 50 in 10% of cases due to genetic reasons, this can also happen in youth.
03:20A complexity of manifestations that, as evidenced by Professor Paolo Calabresi,
03:25Director of the Complex Operative Unit of Neurology of the Polyclinic Gemelli di Roma, makes it difficult to manage the disease on a daily basis.
03:32The approach to the patient with Parkinson's disease must be a holistic approach.
03:39It is important, for example, to inform patients and caregivers of how important physical activity is,
03:47especially in the initial phases of Parkinson's disease,
03:51physical activity in the form of aerobic walks three times a week, 30-45 minutes,
04:00has a fundamental role, even comparable to the therapeutic effect of the drugs we supply on a daily basis.
04:08Another fundamental aspect is to cure social interaction.
04:14Isolation and depression have a negative role,
04:18so it is important to have family activities that make these patients participate in family life,
04:26but also associative life that allows these patients, our patients with Parkinson's disease,
04:34to stay together, to understand what can be done for the disease,
04:39but also to take care of other things, dance, theatrical activity, some forms of sport, as I said,
04:50but it has also been recently seen that listening to music, painting,
04:56has a significant impact on quality of life.
05:01Parkinson's numbers are destined to increase also due to the progressive aging of the population
05:07and which highlight the urgency to give concrete answers,
05:11explains Rossella Balsamo, Medical Affairs and Regulatory of Zambon, Italy and Switzerland.
05:17Zambon has been focusing its efforts in neurosciences for 10 years now,
05:23especially in terms of research, and in the field of neurosciences,
05:28precisely in Parkinson's disease, with the aim of improving the quality of life of patients.
05:34We realize that Parkinson's disease is strongly debilitating
05:39and therefore it is important for us to highlight the impact of such a complex disease,
05:46which unfortunately still accompanies false beliefs
05:50that minimize the real difficulties of the disease.
05:54This is in line with the sensitivity of our company,
05:58for which the campaign of the Parkinson's Confederation in Italy goes perfectly in this direction
06:05and from which our commitment to support them in this path starts.