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00:00Nagato City, north of Yamabuchi Prefecture
00:08There was a surprising story in this quiet port town.
00:15The main character was Yasori.
00:20The fragrant smoke spread throughout the town,
00:23a single comb moved the town,
00:26connected people's hearts,
00:28and opened the future of the town.
00:36The main character of this story was a woman who loved yakitori.
00:42She started a yakitori shop in Mikei Prefecture,
00:44overcame many obstacles,
00:47and made Nagato City a town of yakitori.
00:52Masako Aomura
00:56Her name is Masako Aomura.
01:00She told me not to give up.
01:03She told me not to give up.
01:05She told me not to give up.
01:09How did Aomura, who received such harsh words,
01:12make the town famous with yakitori?
01:18This time, we visit a yakitori shop
01:20and find out if the yakitori shop
01:23made the town famous with yakitori.
01:26Nagato City, a port town
01:44Nagato City, a port town in the northern part of Yamaguchi Prefecture, facing the sea of Japan.
01:50A new wind is blowing in this town, which used to be flourishing with fish.
01:56The yakitori shop, Chikuzen, opened 34 years ago, is located in the center of the town.
02:03When we look inside the shop,
02:10we find a yakitori shop.
02:12The color of the yakitori makes us want to eat it.
02:20This shop is only two hours away from the store.
02:24It's a great place for women and families,
02:27and people from all over the prefecture come here to eat.
02:36The charm of yakitori attracts many people from far away.
02:42It's delicious.
02:44It's delicious.
02:46It's delicious.
02:49It's delicious.
02:51It's addictive.
02:53It's addictive.
02:55Masako Aomura runs this popular shop.
02:59She is the president of the company.
03:02Why is this shop so popular?
03:06This is the secret of her popularity.
03:10Thank you for waiting.
03:12This is the peach of Kurokashiwa.
03:16Kurokashiwa yakitori is a popular menu of this shop.
03:20It's a special dish that uses freshly caught fish in the morning.
03:25What's sandwiched between the chicken is a sweet onion.
03:30This onion is a staple of Nagato's yakitori.
03:35It's unique to Nagato.
03:39Is that so?
03:42Masako Aomura runs such a popular yakitori shop.
03:46Surprisingly, she jumped on this road without any experience.
03:51It's a restaurant.
03:53It was a challenge that no one expected 34 years ago.
03:59I've never been to a restaurant to eat yakitori.
04:04I have no experience as a chef.
04:08I have no experience of eating at all.
04:13I was told not to do something impossible.
04:22I want to try something new.
04:2425-year-old Masako Aomura opened this shop.
04:32However, for her, who is a beginner, the road is not flat.
04:39At the beginning of the opening, there were only a few customers.
04:44It was a tough situation.
04:46But she didn't give up.
04:48She relied on the knowledge she learned at the yakitori shop before the opening.
04:55At that time, most of the customers were men.
05:00Masako Aomura felt that it was a difficult space for women to enter.
05:06That discomfort was a big step towards a new challenge and the future.
05:15We decided to open a shop where women and families can easily enter.
05:28Masako Aomura started this shop to entertain women.
05:36She developed a variety of yakitori skewers with the ingredients she wanted to eat.
05:43The idea became popular and now there are 50 kinds of skewers.
05:48There are many kinds of skewers.
05:54There is also a unique skewer made with tomatoes, long potatoes, and white okra.
06:02This doesn't look like a yakitori.
06:06Masako Aomura made a bold decision.
06:09By making all the staff of the shop female, she wanted to soften the atmosphere of the shop and create a space where female customers can easily enter.
06:22The aim was well met.
06:25The shop gradually became popular with female customers, and its popularity gradually spread.
06:32There are many kinds of skewers, so I think it's good.
06:39It's easy to order at home.
06:46It's easy to order at home.
06:55The shop was a big success.
06:59In addition, Aomura's shop became popular with all kinds of yakitori.
07:07Thanks to this success, the existence of Shinmoto-san has grown.
07:11The shop manager is talking about Aomura-san.
07:17I don't know if I was tired, but I don't know if I had fun.
07:24She has a very positive personality, so when she is around, I can't help laughing.
07:37The company successfully led the yakitori shop with female customers.
07:45There is no way that the surroundings are silent.
07:50The next big project was waiting for Aomura-san.
07:56A big request came to Aomura-san.
08:01I love yakitori.
08:05VTR was also very delicious.
08:09But I don't know why I was asked to do that.
08:13I'm curious about what happened.
08:16Aomura-san came to the studio.
08:23Yakitori was also prepared in the studio.
08:27I want to eat yakitori.
08:28This is a self-portrait of Choshu Kurokashiwa.
08:33I'm glad.
08:35I will eat this.
08:43This is delicious.
08:47This is elastic and juicy.
08:51This simple seasoning makes the taste of meat and onions stand out.
08:57You started the yakitori shop because you wanted to try new things.
09:02Why did you start a yakitori shop?
09:06My relative started a yakitori shop, but it was difficult, so I quit.
09:13Then I decided to start a yakitori shop.
09:16The restaurant was withdrawn because it was difficult to continue.
09:20The restaurant was withdrawn because it was difficult to continue.
09:28That's right.
09:30The owner of the restaurant told me that it was impossible to continue.
09:33I was very opposed to the idea.
09:36The owner of the restaurant told me that he would help me.
09:42We decided to start a yakitori shop together.
09:45We are classmates.
09:46Did you train at a restaurant?
09:50I didn't know where to train, so I started by going to a yakitori restaurant.
09:57How did you get to the opening?
10:01It was very difficult to start with a shallow idea.
10:05I practiced grilling yakitori.
10:09But the first customer I asked was dead.
10:12I didn't know what to do.
10:15I didn't know what to do.
10:18I started with a shallow idea.
10:22My friends and family were against it.
10:26They supported me.
10:30They told me what to do.
10:34I started with a shallow idea.
10:37You have grown the restaurant together.
10:41I am grateful that the restaurant has grown in the area.
10:46What is the great project that will involve the whole city?
10:56It's been about 20 years since I started a yakitori shop.
11:00There was a word of surprise in the city council.
11:04The number of yakitori shops per capita in Nagato City is the best in Japan.
11:13The city council was surprised.
11:16The new hope was that it would be a good idea to open a yakitori shop in the city.
11:24Finally, in 2006, the Nagato Yakitori Yokocho Conference was held.
11:32The first president was Aomura, who opened a yakitori shop with a woman's point of view.
11:40A big expectation was placed on her initiative.
11:44It's amazing.
11:46I didn't know anything.
11:48I had never heard of a yakitori town before.
11:54I didn't know if Nagato could make a yakitori town.
11:59When I became the president, I didn't know what to do.
12:06Why are there so many yakitori shops in Nagato City?
12:11The reason was hidden in the city's industry.
12:15In Nagato City, fish roe, which has been produced in a kiln for a long time, can be purchased at a low price as bird food.
12:25This condition has become a big factor in the development of yakitori business in Nagato City.
12:33In addition, there is a common combination of yakitori specialists, which is rare nationwide.
12:38Fresh chicken was processed in the morning, and it was distributed to the city on that day.
12:48That's why it's common to taste Nagato's yakitori simply with salt.
12:54You don't need extra seasoning to bring out the umami of fresh chicken.
12:58With the unique characteristics of this land, Nagato City has finally embarked on a large-scale PR activity as a yakitori town.
13:08To make it a successful yakitori town, it is essential to have a sense of unity between the yakitori shops.
13:15However, each shop was originally in a rival relationship, and until then, there was almost no horizontal connection.
13:21Even if you walk to the explanation of the competition, you will be completely washed away.
13:28The days of cold reaction were waiting for Aomura.
13:34I think it was from such a place that I announced that I would do this even if I couldn't ask for help many times.
13:44Mr. Aomura visited each yakitori shop in the city and continued his PR activities while increasing his friends.
13:53And in 2009, three years after the competition was held, the chance finally came.
14:00Nagato City hosted a big event that gathered yakitori shops all over the country.
14:06This was supposed to be a big step for the town of yakitori.
14:11By the way, what was waiting for Mr. Aomura?
14:16I failed.
14:19The reception was worse than I expected.
14:23The exhibitors who came were probably left with more than half of the meat.
14:31The event of yakitori was a step to liven up.
14:37But I thought that it would be difficult to do it in Nagato City.
14:47Even so, Mr. Aomura's challenge did not stop.
14:52He continued to promote the town of yakitori at events outside the prefecture.
14:57However, the unexpected crisis fell on her again.
15:01It was the occurrence of influenza.
15:05He held an event that had never been held before.
15:10How did he overcome this trial?
15:13In fact, Mr. Aomura's actions made the people of the town move.
15:21I was surprised to see a lot of people watching the video.
15:26I was surprised to see a lot of people watching the video.
15:31Thank you for raising a great yakitori.
15:34Let's go to the next yakitori menu.
15:37This is Cesari.
15:39I love it.
15:47It's delicious.
15:50The meat is firm and delicious.
15:54But it's not hard.
15:56I didn't know that yakitori was so different.
15:59It's delicious.
16:01How did the Nagato Yakitori Yokocho Contact Association get together?
16:07I was invited to a yakitori restaurant in Nagato City.
16:14I was invited to a yakitori restaurant in Nagato City.
16:17How did Mr. Aomura become the president?
16:20At that time, there was a president who had been running a yakitori restaurant for a long time.
16:26I think everyone was going to be in the position of president.
16:31Suddenly, I said that I couldn't do it.
16:35But if Mr. Aomura helps me, I will give it my all.
16:41Everyone turned to me at once.
16:44I thought I had found out.
16:48I didn't know what to do.
16:50I know that.
16:51I think that even if a person like that comes to Aomura,
16:55he will do it even if he doesn't know why.
17:00He is a person who, even if he doesn't know the reason,
17:04he will still jump into it.
17:05I think that's the kind of person he is.
17:10What is the method to overcome the crisis of the sudden occurrence of the influenza?
17:17Aomura was a PR manager for a yakitori restaurant in Nagato City.
17:23In the midst of this, the greatest crisis of 2014 came.
17:30A influenza outbreak occurred in Nagato City.
17:33Aomura had a direct feeling that this situation would be a fatal crisis for the yakitori industry.
17:40Aomura had a direct feeling that this situation would be a fatal crisis for the yakitori industry.
17:43I was most worried that the customers might become anxious
17:48and not be able to come to the yakitori restaurant or the restaurant in the city to eat.
17:55It was really fatal for me.
18:00Aomura, who sensed the crisis, immediately took action.
18:04He told the restaurant staff that they would not be worried about the infection if they heated the yakitori enough.
18:07He told the restaurant staff that they would not be worried about the infection if they heated the yakitori enough.
18:14Aomura, who stood up to protect the yakitori culture, was the first to do so.
18:19The head of the Fukawa-Yokei Agricultural Cooperative,
18:24which was fully prepared for the treatment of influenza,
18:27was also moved by this quick response.
18:30Aomura, who sensed the crisis, was the first to do so.
18:33I was so moved by the response of the restaurant staff.
18:39I was so moved by the response of the restaurant staff.
18:44I still remember it to this day.
18:49I was so moved by the response of the restaurant staff.
18:56I was so moved by the response of the restaurant staff.
19:01I thought that Nagato would definitely succeed as a yakitori city.
19:09Aomura's vigorous attitude gradually led to the awareness of other yakitori restaurants,
19:14and the number of his friends gradually increased.
19:18In 2015, he continued to promote the yakitori city.
19:26Finally, a large-scale event was held to gather yakitori restaurants in western Japan.
19:32The result was a great success.
19:35About 40,000 people visited in two days,
19:38and the name of Nagato, the city of yakitori, was announced to the whole country.
19:45At that time, I thought for the first time that it was the city of yakitori.
19:56In addition, Aomura is also training his successors to connect the city of yakitori to the future.
20:03He guides people who want to open a yakitori restaurant in the future and supports independence.
20:11One of them is Mr. Tanaka.
20:14He moved from Osaka as a regional co-operative.
20:18He was fascinated by yakitori and finally opened his own restaurant.
20:24You opened your own yakitori restaurant in Nagato.
20:28That's right.
20:29That sense of fulfillment is priceless.
20:35When the city of yakitori was established,
20:38I think it would be meaningless if the customers who came there could not go to the yakitori restaurant.
20:43I think that the existence of various yakitori restaurants will make the city of yakitori,
20:51so I want everyone to challenge more and more from now on.
20:57Mr. Aomura is also active as a manager who supports the whole city.
21:02Currently, he manages two restaurants,
21:05but he is also involved in managing other restaurants,
21:08and he is also working to see the future of the city.
21:15I asked him because there are people who evaluate his activities.
21:22Mr. Aomura, thank you for your hard work at the West Japan Yakitori Festival the other day.
21:28This is Mr. Ikehara of Nagato.
21:33Nagato is known as the city of yakitori,
21:36and I think that many people can give the name of Mr. Aomura to the face of the city of yakitori.
21:45Personally, I think it's the face of Japanese yakitori.
21:51I am very grateful to Mr. Ikehara for promoting yakitori.
21:58Mr. Aomura challenged the West Japan Yakitori Festival and moved the city.
22:03His passion is still shining as the city of yakitori in Nagato.
22:09The yakitori event held in September this year was also a great success.
22:14New challenges to the future will continue from now on.
22:22That's great.
22:24Mr. Aomura, I think it's great that you're changing the pinch into a chance.
22:35I heard that you are also training successors in VTR.
22:40Does that mean that the number of yakitori shops in Nagato is increasing?
22:46There are quite a few people who quit in the old days.
22:49As the number of yakitori shops in Nagato increases,
22:52the number of yakitori shops in the new area,
22:57and the number of yakitori shops for young people is increasing little by little.
23:02As the city of yakitori, I think it's better to increase the number of yakitori shops.
23:07I think it's an eye turn.
23:10I think it's a great thing that VTR people say it's a priceless joy.
23:16It's amazing that the recognition of the city of yakitori has come to the point where it can change people's lives.
23:25It's a thoughtful story.
23:27I've been listening to you since you started.
23:31People in Nagato are blessed by the government and various people.
23:36People in the area are also blessed.
23:38And now, the yakitori shop owners are also blessed.
23:41I think we can make everyone smile with yakitori.
23:46Mr. Yashima, please tell us about today's lesson.
23:50This time, the challenge is to create a good picture.
23:57It may seem reckless to challenge.
24:01However, I learned that people can move in that way and create a good picture.
24:08At first, I was wondering if Mr. Aomura was all right.
24:13Is that so? Thank you.
24:15I'm sorry.
24:16I want to follow him.
24:20I'm looking forward to it.
24:22Thank you very much.
24:23Thank you very much for today.