The Oxford University Press names ‘brain rot’ as 2024's Word of the Year, highlighting concerns about the impact of excessive consumption of low-quality online content.
Full story: https://www.rappler.com/technology/internet-culture/brain-rot-2024-oxford-word-of-the-year/
Full story: https://www.rappler.com/technology/internet-culture/brain-rot-2024-oxford-word-of-the-year/
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00:00The Oxford University Press names Brain Rot as 2024's Word of the Year,
00:05highlighting concerns about the impact of excessive consumption of low-quality online content.
00:11The term, first used in 1854 in Henry David Thoreau's book Walden,
00:15refers to the deterioration of a person's mental or intellectual state
00:18due to overconsumption of trivial or unchallenging material.
00:22Oxford says Brain Rot gains significance in the digital age,
00:25particularly on social media platforms like TikTok among Gen Z and Gen Alpha communities.
00:31The word also associates with popular words like Skibidi and Ohio, which reflect a growing trend
00:36of words originating from viral online culture before spreading online into the real world.
00:41U.S. mental health group Newport Institute says,
00:44some mental health concerns on Brain Rot include difficulty organizing information,
00:48problem-solving, decision-making, and recalling information.
00:52Limiting screen time, deleting distracting apps,
00:55and turning off unnecessary notifications are recommended to prevent Brain Rot.