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MusicTranscript
00:00There's just something about that personal touch. I think in today's digital society, we really lose that personability, we lose that personal touch, and I think we're all craving it, right?
00:09According to the National Retail Federation, 57% of consumers plan on making their holiday purchases online.
00:15Small businesses in Lafayette are ready to help folks find the perfect gift.
00:19Aurora Wilson, owner of Essentially Aqua, encourages folks to consider shopping local instead of online.
00:25You're supporting creativity and you're supporting somebody's dream and their vision, and so you're not just buying a product, you're supporting a person.
00:31In addition to finding unique, one-of-a-kind gifts this holiday season, shopping small has a big impact on our local economy.
00:38Nolan Wilhite is the owner of Flora Candle Company and president of the Downtown Lafayette Business Owners Association.
00:45About 52% of every dollar that's spent locally stays in the economy, the local economy, and only about 13% of the dollar when you buy from chain stores and chain restaurants stays in the local economy.
01:00And you'll see those dollars beyond the holiday season.
01:03By shopping small, you're not only helping the local store owner, you're also helping your roads, your local roads, your schools, your public libraries, things like that.
01:12From extended hours to the Merry Main Street Market, there are plenty of chances to shop local this holiday season.
01:18Marguerite Incardoni, Star City News, Downtown Lafayette.