(Adnkronos) - Porre l’accento sul sostegno alla genitorialità attraverso la politica economica, l’educazione e la prevenzione per favorire la fertilità, le tecniche per superare l’infertilità e l’implementazione di un welfare aziendale orientato a favorire scelte di vita coerenti con un incremento della natalità. Questo l’intento del Nuovo appuntamento di Adnkronos Q&A Demografica realizzato in partnership con Merck.
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00:00Being parents today, between science and welfare, is the title of the new ADN Kronos Question and Answer meeting,
00:10held in partnership with Merck, focused on politics, economy, education,
00:15attention to infertility and corporate welfare, pillars on which to make a lever to favor the oriented choice to increase birth rate.
00:22The Fatter company, in this context, is committed to a corporate culture based on listening to the needs of its employees,
00:29thanks to which important initiatives were born to have greater flexibility in the sharing of work and private life.
00:35This convinced us at the beginning of this journey to offer hybrid 5 on 5 work,
00:40and therefore to have the possibility to combine them freely, but then to make a specific program on parents,
00:47she remembered the extension of parental leave to 3 months, or the asylum bonus to 250 euros per month, or many other things.
01:00The work relationship with a babysitter can have a strategic role in supporting families in conciliating work and parenting.
01:07We have highlighted how the association is committed to requiring institutions to pay more attention to these domestic work relationships,
01:21and specifically to the work relationship with the babysitter,
01:26therefore trying to come to structure a system of support and tax recognition,
01:38for what is the greatest obstacle to the assumption of the domestic staff, which is the cost of labor.
01:44To support parenting, also the provider of corporate welfare, the Welfare Committee.
01:49Our clients are large companies that have already experienced our services
01:54and have seen that when the worker can count on the expert help of professionals who can help in the growth of children,
02:03this also generates a greater well-being in the work environment.
02:07This is our activity, we start from the needs of the workers and create a panel of services adapted to the needs of the individual.
02:15In a society like today, where digitization is increasingly important,
02:19Wintran considers digital education an increasingly priority,
02:23and for this reason it is committed to making the digital world a place of opportunity and well-being.
02:27Our commitment is to help educators, families, schools and teachers,
02:35by giving the right tools to the youngest to access this immense world of possibilities,
02:42seeing the positive sides and reducing all obstacles and dangers that very often occur.
02:49Parenting in Italy is no longer just an emergency, but has become a real structural problem.
02:55It is no longer just an economic problem, but also of services and above all of community welfare,
03:03and therefore it is also closely linked to a cultural and educational dimension.