• 20 hours ago
円卓コンフィデンシャル 2024年12月14日 「攻めるカフェチェーン」のトップが語る“出店戦略”
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00:00The legend of the gourmet world also participates in the top collection special of the cafe chain that attacks.
00:07Last time, we dug into the discrimination strategy of each company.
00:12I drink at the store to get it drunk at home.
00:15So there's a store to sell beans.
00:17That's right.
00:18I see.
00:19You can see the price of coffee, right?
00:21Yes.
00:22But it's fun.
00:23I feel good.
00:24It's a value you can't see.
00:26That's why I chose the place I think the cafe will be successful.
00:30The person who came to see me today is a person who succeeded.
00:35And this time, we'll take a closer look at the unknown out-of-the-box strategy of all four companies.
00:42I don't want to go out of business where there are a lot of cars.
00:46You can't do that.
00:47I have to fight if they come.
00:49I have to withdraw if I don't want to lose to them.
00:53The businesspersons who fight day in and day out
00:57are surrounded by a single common thread.
01:00A thread that goes beyond the threshold and surrounds Entaku.
01:04In a world of three meters in diameter,
01:09the true story is being told.
01:12What lies ahead of us is the present of Japan,
01:15or
01:18Entaku Confidential,
01:20the encounter with others.
01:23Entaku Confidential
01:29Let's dive into the businesspersons' business strategies.
01:35First up is Sakakura-machi Coffee,
01:37which is a roadside coffee shop
01:39where many shops work hard to improve their business.
01:44They sell fluffy pancakes with a lot of special cream,
01:50and fragrant coffee.
01:51These kinds of menus can be enjoyed in a relaxing space,
01:55and they are especially popular with women.
02:01Sakakura-machi Coffee has 40 shops.
02:07The roadside shops are the main focus.
02:13The shop is run by the legend of the catering industry,
02:16who created Skylark and Jonathan,
02:18Mr. Kiwamu Yokokawa.
02:21Mr. Yokokawa, I'd like to ask you about your business strategy.
02:24How do you think about it?
02:25I want to build a shop for 1,500,000 people in Japan.
02:321,500,000 people?
02:33Yes.
02:34Then I'll have about 150 rich customers.
02:37That's how I see it.
02:38However, it's not just about how many people there are.
02:41My plan is to stop at 100.
02:45If there are more customers because of Sakakura's ability,
02:48I'll increase the number to 150.
02:50That's how I see it.
02:52So, if we can build a shop,
02:55we'll increase the number to 150.
02:57Now, we're still at 100.
02:58100?
02:59Yes, 1,500,000 people.
03:02In order to maintain a single shop
03:04while providing at a reasonable price,
03:07it is necessary to have a population of 1,500,000.
03:13First, the plan is to build 100 shops in the area.
03:18However...
03:20It's not good for a company to stop there.
03:23That's the first step.
03:25There are steps 2, 3, and 4.
03:29The next step is
03:31how to build a small shop in the city instead of in the suburbs.
03:36One of the shops in the city is
03:39about four minutes' walk from Oimachi Station.
03:42It's on the first floor of an apartment.
03:45In the future, while developing a special menu,
03:48they will consider further expansion to the city.
03:54In the same way,
03:55Konazu Coffee has a shop centered on the roadside in the suburbs.
03:59Welcome.
04:03The concept is the closest to Hawaii.
04:08From hamburgers, acai bowls, and pancakes,
04:14to the decoration in the shop,
04:17and the toilet seat,
04:19the space in Hawaii is well-organized.
04:22It is popular with women and family.
04:26The price of Konazu Coffee in Hawaii is 968 yen.
04:32The CEO, Mr. Abe, has his own idea for the business strategy.
04:36He has his own idea.
04:38I don't want to have a shop in the country road
04:41where cars are passing by.
04:43I don't want to have a shop in a place where
04:47other companies are appearing.
04:50You don't want to have a shop there?
04:52Yes.
04:53I want to have a shop in a place
04:55that is a little behind the road.
04:57Behind the road?
04:58It's a roadside,
04:59but I want to have a shop in a place
05:01that is a little behind the country road.
05:03If you look at it,
05:04Konazu Coffee in Itabashi-ku
05:06is located in a place that is a little behind the country road.
05:12The shops in Chiba and Saitama
05:14are also located in a place that is a little behind the country road.
05:22Isn't it disadvantageous to have a shop in a place that is a little behind the country road?
05:24I think it's disadvantageous
05:26if you think of it as a normal chain,
05:28but it's based on the concept of Hawaii,
05:31so I think it's important to have a building
05:34that suddenly appears in the middle of nowhere
05:36rather than having a shop
05:38in a place where other companies are appearing.
05:44If you can't see the four-ton truck from the window,
05:46it's not Hawaii.
05:48In our case,
05:50it's like something different is coming out
05:52while we're building.
05:54It's like that,
05:56and we're going around with a mouth.
05:58So, even if you don't spend a lot of money on foul play,
06:01the customer will tell you
06:03and it will become a topic.
06:06First of all, to supplement what Konazu-san just said,
06:09it's not a road of infection,
06:11but a road of life.
06:13On the road of life,
06:15people in the car society
06:17are always passing by,
06:19so if you're a little worried,
06:21you want to go for a while,
06:23or if you don't go, you'll be in a daze.
06:26Yeah.
06:41On the other hand,
06:42Tsubakiya Coffee,
06:44which makes you feel the old good Taisho romance.
06:47The coffee that was put in with a siphon
06:52is served in front of the customer.
06:56This luxurious time
06:58is a healing time for adults.
07:02They also put effort into pastas and cakes.
07:08Currently, Tsubakiya Coffee
07:10only has 52 stores
07:12in 1 and 3 prefectures.
07:14Why is that?
07:17We have a central kitchen and a physical kitchen,
07:19and we have 1 and 3 prefectures
07:21as a business area.
07:23Tsubakiya's curry and pasta
07:25are made in Totsuka, Kanagawa Prefecture.
07:29We have a factory in Fukagawa, Koto Prefecture.
07:33Is it because of the transportation cost?
07:35It's not about the cost.
07:37It's about the quality.
07:39It's also about the delivery time.
07:43If it takes too long,
07:44the freshness is lost.
07:46Is it basically located under the station?
07:49It's half a block away from the station.
07:51So it's about 50,000 square meters.
07:55For example, the stores in Yurakucho
07:57are located 1 minute away from the station.
08:01In addition, 3 stores are located
08:031 minute away from Shinbashi Station.
08:05They are located in front of the station
08:07and in the basement of the station.
08:10On the other hand,
08:12I think there are places
08:14where the rent is high.
08:16The rent is high,
08:18but there is a break-even point
08:20in front of Shinbashi Station.
08:22So we don't offer a place
08:24that exceeds the break-even point.
08:26But if the rent is high,
08:28we offer a place like that.
08:30Also, we check the customer's
08:32clothing and characteristics.
08:34I think that's a big point.
08:36It's located in a very good location
08:38in the downtown area.
08:40Yes, it is.
08:42It's a little different from other stores,
08:44but I always thought
08:46it was a good location.
08:48I don't target the customers
08:50who are walking around.
08:52I always tell the store manager
08:54not to target the customers
08:56who are walking around.
08:58Instead, I tell him to target
09:00the adult customers
09:02who come to Shibuya.
09:04Recently, Shibuya has changed
09:06into an adult city.
09:10Here's a quiz.
09:12There is a place
09:14where Tsubakiya Coffee
09:16is not allowed.
09:18What kind of place is it?
09:24It's right in front of the station.
09:26We don't offer a place like that.
09:28It's outside of the school.
09:30It's a little different.
09:32I understand.
09:34What do you think, Mr. Kojima?
09:36It's a place where a lot of people
09:38dress up for Halloween.
09:40It's very Shibuya.
09:42There are a lot of centers.
09:44There are a lot of places.
09:46What do you do to prevent it?
09:48I don't let it near
09:50the Starbucks in the first shop.
09:52It's a rival.
09:54You don't fight?
09:56The concept is similar.
09:58Starbucks is the third place.
10:00It's comfortable.
10:02It's a place selling coffee.
10:04There are some overlapping points.
10:06It's a matter of how to use it,
10:08not a matter of price.
10:10Starbucks is a self-type,
10:12but it's difficult.
10:14You come later.
10:16There are some places
10:18where Starbucks is on the same floor.
10:20I use it for that.
10:22If it's a new one,
10:24I avoid it.
10:26You can't help it.
10:28I don't come out later.
10:30Starbucks is near my house.
10:32You're conscious of that.
10:34I don't think so.
10:36What do you do when you come?
10:38You have to fight when you come.
10:40You have to retreat or win.
10:42That's right.
10:44Business is always a game.
10:46If you lose,
10:48you have to close the store.
10:50You have to close it
10:52when other people come out.
10:54It's the same as strengthening your body
10:56so that you don't lose.
10:58You have to clean the building,
11:00educate employees,
11:02and make the product look seasonal.
11:04There are many ways.
11:06The companies that can do it
11:08may go when they are confident in fighting.
11:10You have to build up your physical strength
11:12to spread it out.
11:14If you say it's good,
11:16the store won't make it.
11:18For example, when you make a Starbucks,
11:20you have to decide on the map.
11:22It doesn't matter if others come out.
11:24Business is about winning or losing.
11:26If you win,
11:28you have to make it where you like.
11:30If you lose,
11:32you have to make a gap.
11:34Now is the time to attack the gap.
11:36I have a question for Mr. Suzuki.
11:38Is there a lot of coffee in the station?
11:40Yes, there are a lot.
11:42I want to drink coffee
11:44while riding a train.
11:46I've never seen that.
11:48I'd be happy if you could buy it
11:50at Shinagawa Station
11:52or Omiya Station
11:54in Saitama Prefecture
11:56before riding a train.
11:58In 1969,
12:00Mr. Suzuki
12:04founded Saza Coffee
12:06in Hitachinaka City,
12:08Ibaraki Prefecture.
12:10The coffee he sells
12:12is loved by many people.
12:14His target audience
12:16is people who like coffee
12:18regardless of their generation.
12:22Mr. Suzuki
12:24is loved by many people
12:26for his rare coffee,
12:28Geisha.
12:30There are two types
12:32of this coffee.
12:34It costs 64 million yen.
12:36This is the highest price
12:38in the past.
12:42Saza Coffee
12:44has 17 shops
12:46in Ibaraki Prefecture.
12:48There are shops
12:50in Shinagawa Station
12:52and Omiya Station
12:54as well as in front of the station.
12:56This is
12:58Mr. Suzuki's
13:00strategy.
13:02I have a lot of free time
13:04on the train.
13:06When I drink coffee,
13:08I can taste it.
13:10I see.
13:12I don't get in the way.
13:14When I look at the scenery,
13:16I feel elegant.
13:18That's also a taste.
13:20I can't complete
13:22the environment
13:24in my shop,
13:26so I leave it to others.
13:28I like green places.
13:30Coffee is an environment
13:32in green.
13:34I don't have money and environment.
13:36I can't do business
13:38without people,
13:40so it's good to have a lot of people.
13:42I want a lively place.
13:44I can't do it,
13:46but if I have a chance,
13:48I want to do it
13:50with people
13:52who can come
13:54to this green place
13:56where I like.
13:58I think there are people
14:00who like it.
14:02Mr. Kanbu,
14:04is there a place
14:06you really like?
14:08Basically, Ikebukuro,
14:10Shinjuku, Shibuya,
14:12Yurakucho, Ginza,
14:14but I don't have a place
14:16I want to go.
14:18Will it be difficult
14:20to increase the number
14:22of exhibitions in the future?
14:24Are you aiming for a new area?
14:26Yes, there are
14:28professional developers.
14:30Recently,
14:32there are times when
14:34another chain is lined up
14:36in front of the station.
14:38How is the exhibition strategy?
14:40I think it's the same.
14:42First of all,
14:44there is one condition
14:46to catch people
14:48who come to that place.
14:50Even if it's the same,
14:52I don't know
14:54what people are thinking
14:56when they dare to
14:58rush in.
15:00I think it depends on the store.
15:02What about you, Mr. Kanbu?
15:04I'm completely aiming for
15:06a destination,
15:08so I don't rush in now.
15:10What about you, Mr. Kanbu?
15:12It depends on the case,
15:14but there are many free places
15:16that are not intended
15:18to be used,
15:20so I don't rush in.
15:22There are many places
15:24where there are many rivals,
15:26right?
15:28If the access is good,
15:30I think people will come
15:32to buy it.
15:34I think it's important
15:36to let people know
15:38if there is a place
15:40where they can drink.
15:42Is there a place
15:44that the president wants
15:46to exhibit
15:48at the store?
15:50You can't go out
15:52even if you want to go out there.
15:54So don't say that.
15:58Entaku Confidential
16:00Check the original content
16:02of the limited delivery
16:04The company made
16:06instructions to show it.
16:08I see.
16:10There is an intuitive intuition
16:12that this can be done.
16:14This is a little more than 100%.
16:18I see.
16:20Is there a place
16:22that the president wants
16:24to exhibit at the store?
16:26Everyone is like that.
16:28You can't go out
16:30even if you want to go out there.
16:32So don't say that.
16:34You have to find
16:36what you can do
16:38with your own power.
16:40The value of the area
16:42will be increased
16:44by the value of the store.
16:46Entaku Confidential
16:48Check the original content
16:50of the limited delivery
16:52The company made
16:54instructions to show
16:56it.
16:58I see.
17:00There is an intuitive intuition
17:02that this can be done.
17:04You have to find
17:06what you can do
17:08with your own power.
17:10The value of the area
17:12will be increased
17:14by the value
17:16of the store.
17:18Entaku Confidential
17:20Check the original content
17:22of the limited delivery
17:24The company made
17:26instructions to show
17:28it.
17:30You can't go out
17:32even if you want to go out there.
17:34You have to find
17:36what you can do
17:38with your own power.
17:40The company made
17:42instructions to show
17:44What can be done
17:46with society isn't
17:48easy.
17:50The company had
17:52toม
17:54entaku
17:56It was
17:58common before,
18:00but isn't it now?
18:02Have you ever heard of this?
18:04Correct!
18:06from Chinese
18:08T'au
18:10So, at first, I didn't know how to use the steering wheel.
18:13That's how I was able to pull you out of the corner.
18:16I was able to pull you out of the corner.
18:18I didn't know that at all.
18:20No, I didn't know that at all.
18:21I'm just grateful for Mr. Ogawa's reaction.
18:24I learned a lot.
18:25Thank you very much.
18:26I was completely defeated.
18:28Let's get back on track and move on.
18:32So, this is a sudden but confidential roulette corner.
18:38I always do this on this show.
18:41I would like to ask one person to answer a question that is a little difficult to answer in a normal way.
18:51This time, I would like to ask you to answer a question that is a little difficult to answer in a normal way.
19:00A question that is difficult to answer?
19:01That's right. Mr. Abe looks very uncomfortable.
19:04Doesn't it hurt?
19:06If you get it right, you'll answer it, right?
19:08If you get it right, you'll answer it, right?
19:09There are a lot of people who say good things, but if you say bad things, it's not good.
19:15Mr. Abe, I would like to ask you about that bad thing.
19:18I would like to ask you about the problem.
19:19That's right.
19:20If you say the problem, it may be a soft one.
19:22I would like to ask the person who got it right to answer.
19:24Then, roulette, start!
19:27I can't.
19:28It will stop pretty soon.
19:29It will stop pretty soon.
19:30It will stop pretty soon.
19:32This is what happens to people who look unpleasant.
19:35Mr. Abe, please don't say this.
19:37Can I say it?
19:51To be honest, I don't know much about the cafe industry.
19:57In the catering industry, I think it is necessary to imitate and get good things.
20:05However, I think there is a part that is too easy to bring only the products and get them because they are popular.
20:19There are popular products in every store.
20:21The same thing is popular.
20:22There are a lot of things that change the name a little and do the same thing in the same package.
20:28I think that kind of thing is almost gone.
20:32However, I think that there are many stores that don't have the effort to bring good things and improve them.
20:44Asahi Ball was also very popular.
20:47Asahi Ball is brought from Hawaii.
20:50It doesn't change much, so I think it will be a matter of taste.
20:56So, I think that good things will be chosen.
21:00However, I can't change the appearance as much as I imitated.
21:04So, I don't think it will come in because it is difficult.
21:08I think that if you succeed more and more, you will be able to imitate that you are wearing Hawaii food from now on.
21:14I think you can imitate it at all.
21:16But I'm working harder than that, so I'm confident that I won't lose.
21:25I think that there are many stores that don't have the effort to bring good things and improve them.
21:38The hot talk continues with Teletubbies.
21:41Behind the success, there are worries and failures unique to the manager.
21:47I have a lot of mysterious connections.
21:50What kind of connections?
21:52When there are people, it's like, you used to buy from here, right?
21:56There is such a relationship.
21:58You're in a deal with here, right?
22:00I'm in a position where I have to make a decision as a manager.
22:04Whether I can do it or not.
22:07I'm in a position where I have to make a decision as a manager.
22:09I'm in a position where I have to make a decision as a manager.
22:10At that time, all the places where I was lost are gone.
22:12At that time, all the places where I was lost are gone.
22:16In addition, Kasuhara is a social problem.
22:20What is the solution to the legend?
22:22It is divided into three stages.
22:24If the company is not recognized in the claim, the company will be in trouble.
22:29People who come out will fight.
22:31There will be a trial.
22:33The original content will be broadcast on Teletubbies.
22:40This program is broadcast on Teletubbies and Tver.
22:46I have a question for the president.
22:48Episode 9 is over 1 trillion yen in sales.
22:51President Yamakita of JTV, the pioneer of the travel industry.
22:56I would like to hear about the travel plan that will strengthen.
23:00The story of the major league is not just about watching baseball.
23:03I want people to experience it from the same perspective as the players.
23:07I want people to experience it from the same perspective as the players.
23:09I want people to experience it from the same perspective as the players.
23:12The key to growth is a travel agency?
23:16JTV is not only in the travel industry.
23:20I quit the travel agency 20 years ago.
23:25Travel is one way, but there is a purpose beyond that.
23:29I provide various solutions to achieve that purpose.
23:32I create programs related to children's SDGs.
23:36I want to increase the engagement of employees.
23:38If you say that, I will break the program that suits it.
23:43The biggest crisis faced by COVID-19.
23:46How did you overcome this?
23:49What was the most difficult decision as a manager?
23:52What was the most difficult decision as a manager?
23:54I had a hard time cutting expenses.
23:56I had a hard time cutting expenses.
23:59I had 29,000 employees at that time.
24:01I wanted to talk to as many employees as possible.
24:04JTV's secrets, such as how to deal with unemployment and how to attract young people.
24:11JTV's secrets, such as how to deal with unemployment and how to attract young people.
24:15Next time, we will talk about how to walk on Earth.
24:20This is a collaboration between Teleto and Machibura.
24:23How to walk as a business person.
24:26There is a lot of information that can be useful in business scenes such as business meetings.