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00:00The reality of whisky is there is so much production, so much competition and Scotland is, whilst being the home of whisky, also one of the smallest markets for whisky, so it's super competitive and brand ambassadors don't have so much time to come and preach to the choir.
00:20So sometimes it's about the community, the Guinness, coming together to celebrate something that is a massive part of our tourism and a lot of people coming through the various shops in town and our bar as well.
00:37Looking for authentic experiences and it just goes to show that there's a lot of people in the local community who are interested in supporting those authentic experiences and it'll be really exciting to see when the castle opens and how they complement what's already going on in town.
01:01I'm really passionate about the Highlands, I'm from the Highlands and this is an area that I know nothing about so I'm really excited to be here and learning.
01:19This is such a big export for our country so having this regenerate the interest in our community is really important. I think there's so much in the Highlands here to shout about and this is one of the things.
01:32Obviously now there's a bit of a buzz being generated with places like Ullabesh opening up and there's all these little pockets of whisky communities and we just really wanted to bring all those people together and put on these different panels and really see what Inverness whisky community is really about.
01:54There's definitely a craving for more whisky experiences in the city centres and I think that's the similarity between the two. We talked a lot about things like the highball today and drinking cocktails and I just think that Scotland overall, we need to change the attitudes of everyone when it comes to things like mixing whisky, how whisky can be drunk because if young people always think of whisky as the old man's drink or something that's really intense and strong and you can't get into it, that's a barrier.
02:22Everyone in the city, we're trying to break down barriers for people to get into whisky and I think we still, despite whisky having really had this amazing golden age for the past 20-25 years, there's a lot to be done in terms of getting a new generation in because not enough spirits on the rise, rums and tequilas with these drinking occasions which people understand like the margarita.
02:43So I think we have to still work hard to figure out what is the occasion for young people to drink Scottish whisky to get into it for the first time.