Apple is in hot water after its recently launched AI assistant Apple Intelligence pushed out fake news to users. It comes as the U.S. tech giant is reportedly in talks with Chinese firms Tencent and ByteDance to integrate a local AI feature to iPhones sold in China.
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00:00The popular Apple iPhone is now in hot water.
00:03It's recently launched AI assistant pushing false information to users
00:08like this untrue BBC headline,
00:11a botched attempt by Apple's AI to summarize news articles.
00:15It falsely said the suspect in a high-profile murder case had shot himself.
00:21And it's not the first mistake.
00:23Last month, the bot mistakenly concluded Israel's prime minister had been arrested.
00:29Apple is now under pressure from groups like Reporters Without Borders
00:33to scrap its AI tool entirely,
00:36at a time when competition between leading smartphone brands
00:40has meant pushing out new AI features.
00:43Smartphone industry has been a lack of real innovation during these years.
00:48So smartphone vendors, they are trying to push this by some new selling points.
00:56But Apple's AI features are not available in China,
00:59the largest smartphone market in the world.
01:02Beijing has banned the company's AI bot,
01:05which is built on OpenAI's chat GPT.
01:08So the brand has had to release a model without it.
01:11But Apple is reportedly in talks with Chinese firms ByteDance,
01:15TikTok's parent company, and Tencent
01:18to bring a local AI model to iPhones sold in China
01:23to compete with its rival Huawei,
01:25the Chinese telecoms giant that recently launched a new flagship series
01:29with its own AI capabilities.
01:32Today, we are looking forward to the most powerful Mate 70 in history.
01:39But Huawei's caught in the middle of a U.S.-China battle for tech supremacy,
01:43blacklisted by Washington on top of sweeping restrictions
01:47on Chinese access to advanced chips.
01:50A closer look into Huawei's latest phone
01:53shows their development of the technology seems to have stalled.
01:58It gives Apple the chance, you know,
02:01actually no real competitor in that segment.
02:03And localization could actually decide
02:08AI's performance in different markets very significantly.
02:13Though Apple briefly fell out of China's top five smartphone brands earlier this year,
02:19its sales have recovered with the latest iPhone 16.
02:23Integrating Chinese AI into the iPhone raises several questions for Apple.
02:29How much personal data will Chinese AI companies have access to?
02:33And how will this affect iPhone users outside of China?
02:37But with its current bot generating false headlines,
02:40there are more immediate questions for Apple to answer,
02:44like can its AI even be trusted?
02:47I'm Kama Hsu in Joyston for Taiwan Plus.