• 18 hours ago
Renowned journalist and author Rajdeep Sardesai sits down with OneIndia to discuss his latest book, '2024: The Election That Surprised India'. In this exclusive interview, Sardesai analyses the evolving strength of Brand Modi, Amit Shah's crisis management role, and the changing landscape of Indian and global journalism. He sheds light on the BJP's shifting strategies, emerging political leaders like Devendra Fadnavis, and the challenges facing media in the digital era. A compelling conversation that delves deep into politics, leadership, and journalism in contemporary India.


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Transcript
00:00Is Brian Modi still as strong as it was 10 years ago? No.
00:03I think Brian Modi is not as invincible as it was 10 years ago.
00:07Now there are state leaders, local issues.
00:09BJP has also realised slowly,
00:11can't put all your eggs in Mr Modi's basket.
00:14Amit Shah and Narendra Modi are joined at the hip.
00:16Jodi number one.
00:18They've worked together for 40 years. That's a long time.
00:21So I think Amit Shah fulfils a particular role.
00:24He's the one who's the crisis manager.
00:26He's willing to do at times the sort of hard, dirty work
00:29if you want to call him, but the hard work.
00:31Mr Modi has the qualities that Shah doesn't.
00:33Mr Modi is a very charismatic orator.
00:36Some of his critics will call him demagogue,
00:38will say that, you know, hate speech.
00:39But the fact is,
00:41he is someone who can pump up the volume with supporters.
00:45Amit Shah cannot.
00:46Narendra Fadnavis after the Maharashtra victory
00:48certainly looks like a face for the future.
00:51He's young, comes from a big state,
00:54commercial state, CEO qualities,
00:58a bit of Modi in him.
01:00This model of doing journalism is facing a crisis,
01:04not just in India, but across the world.
01:07And technology is going to accentuate that problem
01:10because, you know, today,
01:13if I'm getting all my news on mobile,
01:15how do I sort of sustain engagement
01:18with viewers and readers
01:20beyond just the bite-sized information
01:23that they need on a mobile?
01:24Advertising revenues are plateauing
01:27across so many channels
01:29and with competing digital media, print media.
01:33So the business model has changed.
01:35National news often becomes Delhi-centric news.
01:38If you're from the South,
01:39you feel, where is our stories?

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